You may be wondering if there is anything to this “Data Center 3.0” thing beyond some clever marketing folks earning their paychecks. Well, clever marketing folks aside, the name was very explicitly chosen, so lets deconstruct it a bit. First of all, this is not LAN 3.0 or SAN 3.0,...

I was chatting with a customer the other day who was struggling with some of the implications of cloud computing. The analogy that finally made sense to them is what I will call 'cloud dining.' I am the cook in the house and I am tasked with feeding the family. If my 10-year old is lob...

During customer briefings, I'll often use the concept of the Lego data center when talking about the vision behind Data Center 3.0. The joy of Lego (for me at least) is the ability to build something then, (sometimes violently) break it apart and build something else. This is the opera...