Welcome!

Containers Expo Blog Authors: Jyoti Bansal, Liz McMillan, Elizabeth White, Derek Weeks, Larry Alton

Related Topics: Agile Computing

Agile Computing: Blog Feed Post

Why Local Newspapers Require Radical Reinvention to Escape a Very Grim Future

They provide too much of what readers can get anywhere and too little of what readers really want

Local newspapers and business-to-business publications face similar challenges as drastic drops in ad revenue drive equally drastic drops in relevant and compelling content.  But for newspapers, ad revenue declines are exacerbated because the highly profitable classified advertising sections have almost disappeared as readers flock to the Internet.  Moreover, business-to-business magazines that are well positioned still offer uniquely valuable niche content that helps readers succeed. Their readers still count on them. That’s not so true for our local dailies.

I believe that the potential nail in the coffin for local newspapers is the ease with which readers can access national and international content thanks to the Internet.  Conversely, I believe that the potential salvation for local newspapers is to become resoundingly local.

woman reading newspaper in front of windowLocal Newspaper News Monopoly Disappears
In the heyday of local newspapers they enjoyed a virtual advertising monopoly that was reinforced by an effective information monopoly.  That is, in a region like ours, the Naples Daily News was the most obvious source for local, state, national, and even international information.  They did a great job of aggregating content that enabled readers to get a good snapshot of everything they likely wanted to know once they had finished their ritual reading of the daily newspaper. 

Because most Americans were never blessed by a hometown newspaper like the New York Times or the Washington Post, they read the syndicated content from sources like the Associated Press which was bundled into their local daily.  Of course, healthy advertising revenues also supported lots and lots of local news coverage, too.  In addition, as we publishing veterans would point out, in many ways the advertising was just as important to readers as the articles.

As an example of the declining relevance of a local newspaper, the Business & Commentary section of the July 4 issue of the Naples daily news underscores the declining impact and relevance of the local press. 

  • there is no longer a stand-alone business section.  It is combined with a commentary section.
  • the entirety of the business coverage is on a single page. 
  • the lead story on that single page comes from the Associated Press and relates, perhaps ironically, to the reinvention of the Saturday Evening Post. 
  • four news briefs from unnamed wire sources populate a hodgepodge column that includes a story about an oil brokerage firm losing millions to trading
  • the two local stories on the page are openly credited to contributions by outside sources, one of which is a local PR firm. They don’t even pretend not to be press releases.

The net effect of this dearth of local news is to reduce the relevance of the newspaper to local readers.  I did a quick count of the Sunday edition of the paper and found that in the lead section a tiny fraction of the stories dealt with local issues.  Everything else consisted of Associated Press articles on national or state topics. 

This formula of combining local and syndicated content for business and other feature stories worked when there was plenty of local information provided and when readers had only expensive, if any, access to sources like the Wall Street Journal, the Financial Times, the New York Times, the Washington Post, and the London Times. Today, any reader with Internet access can read not only those fine newspapers but what are now effectively daily online editions of Business Week, Fortune, Forbes, The Economist, and a host of other fine business publications.

The unfortunate bottom line is that we rely much less on our local dailies for essential news and information both because we have excellent online alternatives and because there is less compelling local substance.

A Modest Prescription for Local Newspaper Survival
I am certainly not alone in suggesting that local newspapers will have to reinvent themselves in order to survive. But, I believe that a really radical reinvention is required. 

Local newspapers need to focus like a laser beam on local coverage.  It is the one obvious area where they can outperform any national or international competitor.  It is also an area of abiding interest among the local community.  We all want to know what is going on with local businesses, growth and development, the local and regional economy, government institutions, community organizations, social activities, entertainment, and much more.  Therefore, they need to add, rather than reduce, local content.  Perhaps, they could even jettison all that expensive syndicated content completely thereby reducing printing costs while increasing relevance.

The other area of opportunity resides in well organized citizen journalism.  I don’t believe that this can be done in the tentative way that is typical of so many publications.  For example, The Naples Daily News has opened up virtually all of its articles to commentary in an effort to engage readers.  But, because they are unable to monitor the commentary closely, we wind up with a wild array of commentary from the thoughtful to the lunatic fringe.  This means that even positive articles or reviews about local companies can be poisoned by unsupervised comments.  

This doesn’t  mean that citizen journalism cannot work. Quite the contrary. We are blessed with an intelligent, affluent, and informed local population who could almost certainly generate world-class citizen content with the active and enthusiastic supervision of trained editors.  We are capable of creating local content that would be so relevant and compelling that it would recapture readers—and all those recaptured readers would lure back the advertisers.

In fact, there are early indications that the Naples Daily News may be moving in this direction.  If they do, and if they get it right, I’m confident that our own daily and its newspaper brethren across the country can thrive once more. I certainly wish them well on our collective behalf.

Read the original blog entry...

More Stories By Newt Barrett

Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.

@ThingsExpo Stories
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...