PISCATAWAY, NJ -- (Marketwire) -- 07/23/09 -- Power.org, the organization that promotes and develops standards for Power Architecture® technology, today announced that Power Architecture ecosystem members will take a leadership role in providing informative demonstrations, educational sessions, and new technology at the Design Automation Conference (DAC) to be held in San Francisco, Calif., July 26 - 31, 2009. Power.org is collaborating with ACM SIGDA/DAC University as a Silver Sponsor for the 46th International DAC 2009 and will showcase its members' collaborative efforts and the latest updates to the Power Architecture specification at Booth #1828.

"This conference will be a tremendous opportunity for designers to experience the latest Power Architecture developments and learn first-hand from companies on the cutting-edge of technology about the future of design," said Ray Bryant, Chair Board of Directors for Power.org. "The diverse line-up of presentations and demonstrations clearly demonstrate the impact of collaboration among the Power.org ecosystem on the advancement of technology."

Members of Power.org including Cadence, CoWare, Denali Software, EVE, Freescale, IBM, LSI Corporation, Synopsys, Virage Logic and Virtutech will participate in tutorials, workshops, panel sessions and exhibits during this important industry event. DAC provides a forum for Power.org(TM) members to share their technology advances and collaborative efforts, in the areas of Multiprocessor-On-Chip, System Level Design and Verification, Decision Making for Complex SOCs, Design Flow, EDA Tool Interoperability, Transition-level Modeling Standards, Virtual Platform Design and IP tools. Among numerous Power Architecture-focused events, Power.org members will present:

July 26th:

"Multiprocessing System-On-Chip: Current Trends and the Future" workshop with Freescale, 3:00 p.m. - 3:40 p.m., Room 123

July 27th:

"Low Power SOC Design: State of the Art and Directions" tutorial with Synopsys, 8:30 a.m. - 4:30 p.m., Room 133

"High-Level Synthesis for ESL Design: Fundamentals and Case Studies" tutorial with IBM, 8:30 a.m. - 4:30 p.m., Room 132

"Ecosystem Support for Virtual Platforms/Prototyping" system panel with Cadence and Virtutech, 10:00 a.m. - 11:00 a.m., Booth 4300

July 28th:

"Technology Platform for Next-Generation Networking Products" session with Virage Logic and LSI Corporation, 10:30 a.m. - 12:00 p.m., Room 131

"System Prototypes: Virtual, Hardware or Hybrid?" session with Synopsys, CoWare and LSI Corporation, 10:30 a.m. - 12:00 p.m., Room 102

"Can we afford for Start-ups to Wind Down?" presentation with Denali Software, 2:15 p.m. - 3:15 p.m., Booth 1928

"Verification: A Front-End Perspective" user track session with Cadence and Virtutech, 4:30 p.m. - 6:00 p.m., Room 132

July 29th:

"Integration of RTL Models into Virtual Platforms via Transaction-Based Emulation" workshop with EVE, 11:30 a.m. - 12:00 p.m., Room 301

"Enterprise Verification Management" presentation with IBM, 12:00 p.m. - 12:30 p.m., Ecosystem booth 4300

"Implementing an Open Metrics-Driven Verification Environment" presentation with Cadence, 1:30 p.m. - 2:30 p.m., Ecosystem Booth 4300

"Increasing Verification Efficiency Using Virtualization and Embedded Software - Synopsys Innovator, DesignWare® System-Level Library, VCS" presentation with Synopsys, 3:00 p.m. - 5:00 p.m., Booth 4359

July 30th:

"From Milliwatts to Megawatts: The System-Level Power Challenge" panel with IBM and CoWare, 2:00 p.m. - 4:00 p.m., Room 131

"Conquest of Complex Hardware-Dependent Software Design" panel with CoWare, Virtutech and Cadence, 4:30 p.m. - 6:00 p.m., Room 131

For a complete list of events: www.dac.com/46th/PDFs/46_final_program.pdf. In addition, Power.org members will have interactive demonstrations at their individual booths, including:

Cadence - Booth #4300 and 3751
CoWare - Booth #3665
Denali Software - Booth #1424
EVE - Booth #908
IBM - Booth #4311
Synopsys - Booths #1120 and 1016
Virage Logic - Booth #822
Virtutech - Booth #4300

About Power.org

Power Architecture technology is behind millions of innovative products, including the world's fastest supercomputers, leading video game consoles, and electronic systems in most of today's car models. Every phone call, email and Web page touches hundreds of Power Architecture systems.

The open Power.org community, formed in 2005, is the organization driving collaborative innovation around Power Architecture technology. Power.org's mission is to optimize interoperability, accelerate innovation and drive increased adoption of this leading processor architecture. For more details, visit www.power.org.

The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service marks licensed by Power.org. All other product or service names are the property of their respective owners. © Power.org 2009.

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