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AppAssure Software Teams With Lifeboat Distribution to Build Solution Channel for Application Backup and Disaster Recovery

AppAssure's Replay AppImage Windows Server Backup and Recovery Tool Added to Lifeboat's Virtualization and Network Infrastructure Software Portfolios

RESTON, VA -- (Marketwire) -- 07/28/09 -- AppAssure Software, a leading provider of enterprise-class backup and disaster recovery software purpose-built for Windows applications, today announced a distribution agreement with Lifeboat Distribution, an international specialty software distributor for security, application lifecycle, and virtualization and network infrastructure products. Lifeboat will market and distribute AppAssure's flagship software, Replay AppImage, through its worldwide network of resellers and solution providers. Replay AppImage will be available to resellers as Business Continuity/Disaster Recovery solution options in Lifeboat's exclusive best-of-breed Virtualization and Application Network Infrastructure World View software ecosystems.

AppAssure's software provides powerful, flexible and easy application protection and disaster recovery including the following benefits:

-- Improve Availability of critical systems such as SQL, Exchange, Sharepoint & BlackBerry

-- Accelerate Recoveries to less than 15 minutes regardless of the failure or outage

-- Lower Operational Costs of your overall backup environment

-- Peace of Mind knowing that your critical data will always be protected & available when you need it most

To find out more about purchasing AppAssure Software solutions through Lifeboat Distribution, visit or call Lifeboat toll-free in the U.S. at 1-800-847-7078 or direct worldwide at 732-389-0037.

Supporting Quotes:

Dan Jamieson, Vice President & General Manager, Lifeboat Distribution

"We are delighted to add AppAssure Software's backup and recovery solutions to our World View software portfolio. Our reseller partners will find excellent business opportunity with this affordable, lightning-fast solution for their customers' Windows server backup, recovery and data integrity needs. Our goal with AppAssure is to recruit, energize and sustain a strong worldwide solution provider channel for this compelling disaster recovery and backup solution."

Jack Codde, VP of Sales, AppAssure Software

"With revenue doubling quarter over quarter, AppAssure needed an experienced partner to extend our sales force. We see Lifeboat as invaluable in expanding and strengthening our customer footprint. Currently sales through resellers make up about 40% of our total revenue. Partnering with Lifeboat is integral to our strategy of delivering great technology through a dedicated network of resellers. This allows us to enhance our success by providing partners with a way to grow their business and increase their profits through a partner centric program and best of breed technology."

About AppAssure Software

AppAssure Software is a provider of innovative backup and disaster recovery software purpose-built for Windows applications. Designed to protect the applications, not just the data, AppAssure solutions deliver high-value features for reliable data protection that is corruption-free. As a result, IT administrators can have the confidence that their Windows applications are completely protected and easily recoverable in the event of data loss or disaster. AppAssure's flagship product, Replay AppImage, is an application-aware, disk-based imaging solution that automatically and continuously images your entire Windows application server delivering accelerated application backups and disaster recovery for Windows servers in minutes. Download a trial version now!

About Lifeboat Distribution

Lifeboat Distribution, a subsidiary of Wayside Technology Group, Inc. (NASDAQ: WSTG), is an international specialty software distributor for virtualization, security, application and network infrastructure, business continuity/disaster recovery, database infrastructure and management, application lifecycle management, science/engineering, and other technically sophisticated products. The company helps software publishers recruit and build multinational solution provider networks, power their networks, and drive incremental sales revenues that complement existing sales channels. Lifeboat Distribution services thousands of solution providers, VARs, systems integrators, corporate resellers, and consultants worldwide, helping them power a rich opportunity stream, expand their margin+ services revenues, and build profitable product and service businesses.

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