Click here to close now.


Containers Expo Blog Authors: Tim Hinds, Elizabeth White, Wayne Ariola, AppDynamics Blog, Liz McMillan

Related Topics: @CloudExpo, Containers Expo Blog, Agile Computing

@CloudExpo: Interview

"Private Clouds Cut Costs of Internal IT," Says Univa CEO

Pioneering the Use of Virtualization in HPC: Jason Liu

Cloud computing, both private and public, will unquestionably make life easier for IT. That is the firm opinion of Jason Liu, CEO of Univa UD, expressed in this Exclusive Q&A with Jeremy Geelan of Cloud Computing Journal and conference chair of SYS-CON's market-leading International Cloud Computing Conference & Expo series. Liu also discusses many other aspects of Virtualization and Cloud Computing.

Cloud Computing Journal: How exactly is High-Performance Computing converging with Cloud and Virtualization-focused usage models?

Jason Liu: Let’s talk about virtualization to begin with. Historically, HPC has taken the perspective that the infrastructure can never adopt virtualization because of performance degradation. Now, Univa is actually pioneering the use of virtualization in HPC – it’s viable right now and ready for prime time. We’ve already started moving customers to virtualized environments (at their demand), and benchmarking has shown less than 5% performance degradation. So, you get the huge benefits of virtualization with essentially no changes in performance. That’s why we’ll see the majority of HPC environments moving to adopt virtualization in the next 12 months.

Now let’s look at how cloud plays into this. Cloud environments have these 5 characteristics: Support for boundless applications, resource pooling, a virtualized infrastructure, a services approach to application delivery, and a metered usage-based payment model. Given this definition, it’s clear that HPC is actually an early-adopting cloud market because HPC environments already use the majority of these capabilities and technologies. What’s been missing has been the support for virtualization. But now, we’re able to turn HPC environments into efficient private clouds where virtualization is supported and performance – as I discussed before, remains high. In fact, I’d say based on our work with users that technical computing is actually one of the faster adopters of private cloud technology.

Cloud Computing Journal: And how then specifically does Univa UD’s cloud suite fit in, is it an evolution of your grid computing heritage?

Liu: Absolutely. Grid technology is a precursor to cloud, and Univa is of course one of the pioneers in grid computing. With our years of experience in grid and utility computing, our products are production-ready for internal, external and hybrid cloud scenarios. Unlike other vendors who are trying to retro-fit old technology into cloud or have developed brand-new tools from scratch, we’re unique in that we’ve been dealing for years with the same technology challenges that cloud brings. Historically, our grid technologies have supported 4 of the 5 key capabilities that define cloud (as I outlined previously). Univa technology was built to meet these challenges and has done so for years. And now, our infrastructure products offer support for virtualization, the final component in cloud enablement. It’s this heritage, along with our proven technology, that positions us well in the cloud enablement and management space.

You also asked about our product suite. Univa is the only company out there that is offering products to address all 3 of the top cloud use cases: public, private and hybrid. Not only that, but we address both infrastructure management and service governance – think of this as the muscles AND the brains of cloud. You can’t get that range of proven technology anywhere else.

Cloud Computing Journal: Have advancements in Virtualization and Cloud Computing made managing an organization’s IT resource inventory easier or harder?

Liu: Let’s keep in mind that virtualization is only 1 component of cloud (along with resource pooling, metered payment and other criteria). To speak to Virtualization in particular, I’d say that Virtualization will definitely make IT easier in the long run. But the challenge right now is that many companies have deployed Virtualization without a proactive strategy, and they haven’t instituted a manageable environment. As a result, they’re dealing with virtual server sprawl without a plan to manage this. Over time, with the proper adoption of dynamic resource management technology and planning, companies will begin to see the true fruits of their virtualization efforts.

Cloud, both private and public, will unquestionably make life easer for IT. Private cloud technology, which is general will be the first major adoption area, will dramatically reduce the costs of internal IT and more importantly allow IT to measure the cost of delivery. That hasn’t been possible in the past – and how can you evaluate or improve your performance if you can’t measure it? Cloud computing allows this. Also, cloud lets internal IT groups compare their performance to external benchmarks like managed service provider offerings to determine the real value of their services. Additionally, cloud can drive efficiencies through the pooling of resources which means lower costs but also reduced management overhead – again, making life easier for IT.

As for public cloud computing, of course IT’s life is made easier when computing can be effectively and securely outsourced. With today’s products, on ramping to a public cloud can be done in hours and companies can very quickly gain enormous benefits with no more effort than they’d exert in a static internal compute environment (or even less).

Cloud Computing Journal: What real-life use cases of cloud computing saving time and money would you point to right now as examples from which other companies can learn?

Liu: We’ve got several users I can point to right away who are having great success. In the private cloud arena, I’d reference Corus, a leading global manufacturer of steel products and services who is optimizing their computational workload and making HPC simpler and more flexible for users via SaaS delivery of applications over the web. With our private cloud technology, Corus has created an internal environment for more easily submitting, executing, tracking, and monitoring HPC workload, providing their users all the necessary functionality to run their HPC applications over the web in a secure internal environment.

As a public cloud use case, I’d cite Pathwork Diagnostics as an early adopter who is doing cloud clustering in Amazon EC2. Pathwork was looking to avoid a large hardware investment, so they decided to implement cloud and chose Amazon EC2 for pay-per-use computing and Univa for building the HPC clusters in the cloud. It’s been a fantastic solution for Pathwork – they’re really the model user for a service like EC2 because the cloud is serving their peak needs and helping them avoid purchasing hardware that would go underutilized a majority of the time.

Cloud Computing Journal: So in your view Cloud Computing is definitely recession–relevant?

Liu: Oh, very. That goes for both private and public cloud computing. Private cloud is all about measuring usage in a service based metered approach, and also more efficient use of hardware resources. So yes, the recession is forcing IT accountability and thereby requiring proper measurement and reduction in costs thru better utilization of what you’ve already paid for. With a mature virtualized environment, we’ve seen customers go from a 10% server utilization mark to a ceiling of 50-60%. Now with cloud, we can take that to 70-80% while reducing their OPEX and CAPEX (operational and capital expenditures). This is a very compelling value proposition in today’s economic climate.

With public cloud, the price points are dropping as we are increasingly seeing cost analyses demonstrate that you can save money by using public cloud. At the very least, a public cloud option gives businesses the flexibility to dynamical adjust their cost structure based on IT usage. It’s not about cool technology – it’s about the bottom line.

Cloud Computing Journal: And how about service governance, how does that help a company’s IT organization optimize the resources they are utilizing in the cloud?

Liu: How would the body operate without a brain? That’s the best analogy for what service governance does for a cloud environment. You may have tools in place for moving resources around and sending out workload, but unless there’s some logic and intelligence to what’s happening, there’s no way to optimize utilization and make sure the right decisions are being made (and actions taken) to protect performance and SLAs. That’s what products like Univa’s Reliance do.

Cloud Computing Journal: So this can be managed on the fly and still meet user SLAs?

Liu: It certainly can be. Right now in most data centers, SLAs are managed manually – that is, a human has to notice that an SLA is being violated and proactively initiate the actions (let’s hope it’s the best action) to rectify the problem as soon as possible. I think it goes without saying that an automated approach is faster and smarter. Univa offers the most mature SLA automation product in Reliance, which comprehends both application and infrastructure SLAs to ensure application performance is optimal, and also provides content management to ensure high-value users or workloads get priority.

Cloud Computing Journal: So your contention then is that if you run your applications on precisely the right cloud resources, you’ll not pay more than absolutely needed?

Liu: Part of the argument to manage toward application service levels is cost efficiency – users can reduce cost and increase utilization this way. But the biggest benefit is actually managing the business more efficiently. I’ll give you two 2 examples: First, a company running a web application with no concept of queuing. This is like McDonalds operating a drive-thru with absolutely no sense of how long people are waiting or whether orders are being filled correctly. Managing SLAs lets businesses prioritize high-value customers ahead of low and make sure those customers don’t wait too long for their work (where too long = whatever the customer defines). It takes 8 times more effort to gain a new customer than to retain an existing one. So shouldn't smart businesses make sure that happens, especially for their high value customers?

My other example is a Service Provider who can manage applications on a service level basis – so the provider can charge for services based on the SLA. This lets him prioritize customers and offer higher pricing (and service levels) to customers who will pay it, much like an airline does. It also lets the provider ensue that these customer with demanding SLAs actually get a higher level of service – automatically, guaranteed.

Cloud Computing Journal: How would you characterize the overall state of service governance technology today. Is Univa the sole pioneer of application-centric resource provisioning or are there competitors out there?

Liu: Well, there is certainly lots of confusion and misinformation out there. The reality is that no company is truly doing application service level management except Univa. The majority of others who claim this are either (a) only monitoring an environment that they can’t automate – so they require manual processes to remediate issues, or (b) are offering infrastructure but not application SLAs – so actions are taken based on the needs of the infrastructure but not the application. This means for example that if a server goes down, it gets replaced right away (some IT guy gets a call to go fix it) – even if no application SLA is in jeopardy. Is that smart use of resources, both human and machine? Not if you can avoid this by automating the whole scenarios based on previously negotiated application SLAs. The bottom line is that users want to define good service based on how quickly they get the results they want, not on the % that some server is being utilized. Tools like our Reliance make that possible.

Cloud Computing Journal: There seems to be little doubt that lightweight infrastructure is The Shape of Things to Come, for Enterprise IT? When, though? Are we talking 2010 or more like 2020, for major enterprises?

Liu: Let’s use the electricity market as a cloud analogy. Large enterprises went to private generators for 3-4 years before utilizing public services. Likewise, cloud will start internally (with private clouds) and enterprises will also start to experiment with public services. Then, after year 4, price points will be low enough and security concerns will abate enough so workloads can move to a public cloud, reducing the size and weight of the internal infrastructure.

Cloud Computing Journal: How big an issue is security for enterprises who wish to migrate toward Cloud-based infrastructure wholly or in part?

Liu: In private cloud environments, it’s no different an issue than it is for their current data center. The bottom line is that large enterprises must move to this type of setup within the next few years. They will be getting calls from service providers who will be able to quote pricing in the single digit per hour range, and they simply must be able to react by either implementing a private cloud or going with a public service. This means understanding what their costs really are, having that data figured out, and then also being able to deliver more efficiently.

Private cloud is really the only hope for companies who want to optimize internally before computing externally . In public clouds, we’re really dealing with 2 types of scenarios: (1) the consumer focused, Amazon EC2 type of cloud. Here, security concerns are being reduced due to requirements from the users, Amazon has a VPN tunnel to alleviate security concerns, for example. But our sense is that the majority of enterprises will go with (2) the long-term relationships the already have with service provider who can offer a semi-dedicated cloud, where they are fully aware of security, infrastructure and the like. This provides control and peace of mind while still delivering the benefits of a cloud environment.

Cloud Computing Journal: How big a part are standards going to play in the success of the Cloud?

Liu: In private cloud, and also in semi-dedicated clouds where I think the majority of enterprises will go, this is less relevant. For consumer-focused public clouds, there are benefits to standardization especially if you are an ISV who wants to port your applications to the cloud. The biggest problem right now is that applications must be written in a 3 tiered way to enable scaling in a cloud. That has to become standard. This offers complete portability of applications which will become a requirement in the public cloud.

Cloud Computing Journal: Which do you see as being the fastest-growing sector, Private Clouds or Public Clouds?

Liu: For smaller enterprises, I’d definitely say public. The value proposition is incredibly compelling, the technology is ready, and the barriers to adoption are being driven down. For larger enterprises, private cloud is where the growth is happening. This is being driven by competition from public clouds – meaning, large enterprises must go public or figure out a way to operate as efficiently as public clouds do.

Cloud Computing Journal: Finally, what's you top tip, as a seasoned software executive, to those other CEOs out there right now with respect to migrating (or not!) to the Cloud?

Liu: My top tip is: Know the landscape and pick your best approach based on who you are. Look at the cloud world as either private and public. For public, view the options as semi-dedicated public or fully public (consumer-focused) offerings. If you’re an SMB, you should be looking at public cloud computing now. If you’re a large company you should be experimenting with public offerings but at the same time moving rapidly toward private cloud transition within your own environment.

My other tip is: Beware! There are plenty of amateurs out there. Align yourself with seasoned experts who know what they’re doing and have been working these types of environments for years. There are 2 types of misinformation out there: from startups who are just entering the space with new technology, and from client-server infrastructure software companies trying to convince you they can take their tools and apply them to cloud. Be sure you choose vendors to work with who are neither brand-new to the business or so entrenched in one area that they can’t be agile enough to adjust to what cloud users need.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Building actually breathes - immediately flagging overheating in a closet or over cooling in unoccupied ho...
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT influence Big Data: Device, Connectivity, Context, and Intelligence. He will dive deep to the matrix...
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innovation is automation. The most painful pain point for any business is the mismatch between supplies a...
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect and correlate data from control systems, sensors, mobile devices and IT systems for a variety of Ind...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
As enterprises capture more and more data of all types – structured, semi-structured, and unstructured – data discovery requirements for business intelligence (BI), Big Data, and predictive analytics initiatives grow more complex. A company’s ability to become data-driven and compete on analytics depends on the speed with which it can provision their analytics applications with all relevant information. The task of finding data has traditionally resided with IT, but now organizations increasingly turn towards data source discovery tools to find the right data, in context, for business users, d...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 150 developers, designers, quality assurance engineers, project manage...
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless Thingies, will discuss and demonstrate how devices and humans can be integrated from a simple clust...
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...
SYS-CON Events announced today that Solgeniakhela will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgeniakhela is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing ...