|By Jeremy Geelan||
|December 31, 1969 07:00 PM EST||
"Ultimately, we believe that advancement in cloud computing technology will be driven by open source initiatives where large communities of engineers can collaborate and develop new code for the new applications and demands posed by the cloud model," says Shelton Shugar, SVP Cloud Computing at Yahoo! - and upcoming Keynote Speaker at SYS-CON's 4th International Cloud Computing Expo, in this Exclusive Q&A with Cloud Computing Expo Conference Chair Jeremy Geelan for Cloud Computing Journal.
Cloud Computing Journal: What are the chief advantages of Cloud Computing from the point of view of Yahoo!’s customers worldwide?
Shelton Shugar: Yahoo! has more than 500 million unique users per month across the world. Yahoo! Cloud services enable us to provide superior user experiences and deliver targeted content to our enormous audience. Examples include faster content access around the globe, real-time sports updates, a personalized homepage experience, targeted news feeds, geo-specific ads and many more.
In addition, Yahoo! Cloud technologies enable us to innovate faster based on common, global and scalable platforms, thus enabling consumers to gain access to innovative features and products faster than ever before.
As one of the largest providers of consumer Internet services in the world, Yahoo’s cloud operates at virtually unprecedented scale, making it a unique environment and testing ground for cloud computing technologies.
Cloud Computing Journal: You have been quoted as saying that “Cloud is pushing up the Operational Excellence curve” – what exactly do you mean by that?
Shugar: Almost no other company can boast of having to tune its infrastructure to deal with the technical requirements and high standards of performance that are involved in serving more than 500 million unique users per month across the world. To meet this challenge, Yahoo!’s Cloud includes a collection of infrastructure and functional services targeted at dramatically improving the company’s efficiency throughout the entire product development cycle, from gathering user feedback and insight, to feature testing and iteration to ongoing product operations.
Cloud technologies allow us to achieve higher agility and quality while maintaining scale to meet the needs of our users. When I say “Cloud is pushing up the Operational Excellence (OE) Curve,” I mean simply that cloud enable our developers to focus more on creating great products for our users and less on the “heavy-lifting” of building complex infrastructure.
Cloud Computing Journal: As we approach the zettabyte (and perhaps even yottabyte) age, can value really be extracted from the voluminous data that is now in existence? How is that possible?
Shugar: Yes, it’s possible using technologies such as Hadoop. Hadoop is an open source distributed file system and parallel execution environment. Yahoo! runs Hadoop on tens of thousands of servers, enabling us to process and extract value from massive amounts of data. Apache Hadoop is an open source project of the Apache Software Foundation. Yahoo! is the largest contributor to Hadoop technology as well as its largest user.
Yahoo! recognized that the next-generation Web-scale services demand large distributed systems, and a growing number of other companies and organizations are likely to need similar capabilities. In addition to contributing most of the Hadoop code base, Yahoo! provides open source resources to the academic research community enabling them to access Internet-scale supercomputers for conducting systems and applications research.
Cloud Computing Journal: So exploring data-intensive computing in industry is clearly gaining momentum; what specific initiatives has Yahoo! been taking to encourage expertise in Hadoop and progress toward faster supercomputers? (Just a few, maybe – I know there are many!!)
Shugar: Earlier this year, Yahoo! announced the Yahoo! Distribution of Hadoop, in response to frequent requests from the community. Yahoo! is opening up its investment in Hadoop quality engineering via the Yahoo! Distribution of Hadoop, which has been tested and deployed at Yahoo! on the largest Hadoop clusters in the world and is based entirely on code available from Apache Hadoop. By making the Yahoo! Distribution of Hadoop generally available, Yahoo! is contributing back to the Apache Hadoop community so that the ecosystem can benefit from Yahoo!’s quality and scale investments.
In addition to Hadoop, Yahoo! is heavily investing in other cloud-related technologies such as storage, distributed caching, and serving to solve massive data-intensive computing challenges with serving our consumers.
Yahoo! also has very strong expertise in next generation cloud computing and data management technologies, and is leveraging its leadership in open source software, including Hadoop and Pig, to contribute to global, collaborative efforts around Internet-scale computing.
Over the past few years, we have made significant partnerships and have contributed technology to some of the leading research and development entities worldwide:
• November 2007: Deployment of a supercomputing-class data center, called M45, for cloud computing research (first deployed at Carnegie Mellon University).
• July 2008: Open Cirrus™ testbed formed with Hewlett Packard, Intel, the University of Illinois at Urbana-Champaign, the Infocomm Development Authority (IDA) in Singapore, and the Karlsruhe Institute of Technology (KIT) in Germany
• April 2009: University of California at Berkeley, Cornell University and the University of Massachusetts at Amherst join Carnegie Mellon University to take advantage of Yahoo!’s cloud computing resources
• June 2009: Participation at Open Cirrus Summit, three new sites to join Open Cirrus: the Russian Academy of Sciences, Korean Electronics and Telecommunications Research Institute (ETRI), and Malaysian Institute of Microelectronic Systems (MIMOS).
Cloud Computing Journal: When Yahoo! contributes to open source software such as Pig and Hadoop, what does the company get back?
Shugar: Yahoo! is a long-time supporter and contributor to open source software. Yahoo! is a platinum sponsor of The Apache Software Foundation, and the leading contributor to Hadoop to date, for example. Several members of Yahoo!'s development teams are active, long-term code contributors to Apache Hadoop, and we are committed to advancing the state-of-the-art in distributed computing through the incubation of new Apache projects.
We currently, and will continue to, actively collaborate with the industry, academia and the open source community, including through our Open Cirrus consortium, involvement with Hadoop, Pig and gradually other cloud-related technologies, and support of Apache. We are contributing back to the community so that the ecosystem can benefit from Yahoo!’s quality and scale investments, renowned technologists and innovation in next-generation Web technologies.
Yahoo! benefits from the contributions of others to open source projects and is able to collaborate with and sometimes hire the most talented researchers and engineers in the world, based on their interest in large scale application of open source technologies.
Cloud Computing Journal: And how does helping developers help Yahoo! in bottom line terms?
Shugar: We believe that the developer community is a key component in making Yahoo! a success. The challenges the industry is facing today in terms of large-scale, global cloud solutions are bigger than any one company (big or small) is able to solve on its own. As we contribute to the community, we also learn from the community, and third party developers are a valuable resource helping to speed innovation
Yahoo! is gradually open sourcing its cloud technology for this exact reason. We want to provide developers out there with an open source framework of scalable cloud technology that will enable them to build tools and solutions that in return will help Yahoo! (and the entire industry) to address these complex challenges.
In addition we believe this ecosystem of solutions “powered by” the core cloud technology will directly benefit Yahoo! consumers. This will provide consumers with customized web-applications (targeted at solving specific user needs) faster and better than ever before.
Cloud Computing Journal: What is it technically that makes Hadoop so powerful for large scale data processing? Are there alternatives?
Hadoop provides the software infrastructure used across Yahoo! for large scale distributed computing and back-end data analytics, including fighting spam in Yahoo! Mail, content optimization for the Yahoo! homepage, and better ad targeting based on data analysis.
Hadoop provides a framework that distributes data and processing across thousands of computers, which working in parallel allows us to process and analyze enormous amounts of data in a very efficient manner.
We find Hadoop the ideal solution for Y! based on its scalability and flexible programming environment.
Cloud Computing Journal: How about enterprises, are they going to be adopters of Hadoop too?
Shugar: Yahoo! was the first major technology company to adopt Hadoop. Since then, many other companies, large and small, have begun using Hadoop. You can find more information about how others using Hadoop here: http://wiki.apache.org/hadoop/PoweredBy.
Cloud Computing Journal: What happens to Yahoo!’s Distribution of Hadoop and growth of the Apache Hadoop project overall in light of the deal with Microsoft?
Shugar: Hadoop is our de facto standard scalable data processing platform at Yahoo!. In addition to Search, Hadoop is used to support display advertizing, content platforms, personalization, machine learning for filtering email spam, research, and all other large scale data analysis and mining.
We remain as committed as ever to developing and using Hadoop, and in contributing our code to the open source community. The Yahoo! Hadoop development team will be busy delivering on short and long term roadmaps.
We look forward to continuing to work with the wider Hadoop community to build an increasingly better Hadoop that will support Yahoo! and the industry’s needs in this area. We have by far the largest team of developers and testers working on the project and hundreds of internal customers who use tens of thousands of computers in large Hadoop clusters. We plan to continue to work on improving the Hadoop core to make it faster, more scalable, reliable and secure.
Cloud Computing Journal: What exactly is the Yahoo! Cloud Serving Platform?
Shugar: For the time being, Yahoo!’s is focused on developing a “private cloud”, focused on making the Yahoo! experience as extraordinary, effective and productive as possible for consumers and advertisers across the world. We see this as a multi-year effort that will provide significant advantages for Yahoo! now and in the future.
The Yahoo! Cloud Serving Platform provides Yahoo! developers, engineering and operations with a technology to build, test, deploy, and manage application in an elastic cloud infrastructure that can grow and shrink based on changing workloads.
The cloud serving architecture is based on the following key concepts:
• Abstracts concerns of the underlying infrastructure and network communication from developers and operations
• Uses virtualization and commodity hardware
• Employs a declarative programming language for defining services and applications • Automates the deployment process
• Standardizes software stacks and packaging
The Yahoo! cloud serving architecture represents a shift in the programming paradigm and, as such, can require a fundamental shift in application-design thought processes.
Cloud Computing Journal: Are interoperability and openness important in Cloud Computing, as far as Yahoo! is concerned?
Shugar: Ultimately, we believe that advancement in cloud computing technology will be driven by open source initiatives where large communities of engineers can collaborate and develop new code for the new applications and demands posed by the cloud model. Yahoo! is a leader in supporting open and collaborative research and development as a competitive advantage, enabling the open source community to drive forward the pace of innovation. We believe open source and collaborative innovation is the way to address the complex challenges that large-scale cloud solution presents. Yahoo! will continue to participate and contribute to such efforts wherever appropriate.
Cloud Computing Journal: What other plans does Yahoo! have, moving forward, for helping deliver a cloud at the scale of the Internet?
Shugar: We are investing internally in further building out and deploying cloud computing technologies and services across the global Yahoo! operation so as to help our product teams innovate faster and deliver high-quality experiences to our customers across the globe.
Over time, we may consider exposing our cloud services in a more comprehensive manner through the Yahoo! Developer Network, which serves as Yahoo!’s front door for third parties seeking to engage with our developer tools and web services. However, we have nothing specific to share at this time.
Cloud Computing Journal: Lastly, 2009 has so far been a year of obvious challenges, from both a CapEx and an OpEx perspective, for anyone involved with Enterprise IT. So, what’s your top tip, as a seasoned software executive, to those other IT execs out there right now – especially CTOs of embattled start-ups who may be looking for some magic bullet to ensure they’re alive (and well) as a company in 2010?
Shugar: For startups and small companies, there are public cloud offerings coupled with other commercial cloud vendors that can provide a pay as you go infrastructure minimizing CapEx investments and reducing the risk in deploying new products. For larger or enterprise companies, a hybrid model maintaining existing compute infrastructure while leveraging public cloud offerings for less critical or experimental projects may provide more flexibility at reduced CapEx.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
May. 27, 2015 07:30 AM EDT Reads: 5,476
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
May. 27, 2015 04:30 AM EDT Reads: 3,956
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
May. 27, 2015 03:00 AM EDT Reads: 5,717
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
May. 27, 2015 02:30 AM EDT Reads: 5,331
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
May. 27, 2015 02:00 AM EDT Reads: 6,111
Collecting data in the field and configuring multitudes of unique devices is a time-consuming, labor-intensive process that can stretch IT resources. Horan & Bird [H&B], Australia’s fifth-largest Solar Panel Installer, wanted to automate sensor data collection and monitoring from its solar panels and integrate the data with its business and marketing systems. After data was collected and structured, two major areas needed to be addressed: improving developer workflows and extending access to a business application to multiple users (multi-tenancy). Docker, a container technology, was used to ...
May. 27, 2015 01:00 AM EDT Reads: 1,898
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
May. 26, 2015 09:00 PM EDT Reads: 4,843
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
May. 26, 2015 06:00 PM EDT Reads: 1,597
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
May. 26, 2015 05:00 PM EDT Reads: 4,747
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
May. 26, 2015 02:00 PM EDT Reads: 6,375
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
May. 26, 2015 01:15 PM EDT Reads: 744
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
May. 26, 2015 01:00 PM EDT Reads: 6,867
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
May. 26, 2015 01:00 PM EDT Reads: 4,217
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
May. 26, 2015 12:15 PM EDT Reads: 1,968
Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well-defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers is very hard. You have to learn five new and different technologies and best practices (libswarm, sy...
May. 26, 2015 12:00 PM EDT Reads: 1,867
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data retrieval. They can easily adapt to new data sets and provide access to both structured and unstruc...
May. 26, 2015 12:00 PM EDT Reads: 1,804
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
May. 26, 2015 11:00 AM EDT Reads: 5,633
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
May. 26, 2015 11:00 AM EDT Reads: 3,940
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
May. 26, 2015 10:15 AM EDT Reads: 1,156
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between conference participants in three dimensional space. This has been shown to significantly improve comprehe...
May. 26, 2015 10:00 AM EDT Reads: 3,069