Welcome!

Containers Expo Blog Authors: Anders Wallgren, Flint Brenton, Jason Bloomberg, Blue Box Blog, Liz McMillan

Blog Feed Post

PM needs to consider his social media reputation, according to new audit carried out by Yomego

Gordon Brown has a lot of ground to make up with Britain’s 30 million online social network users when he stands up to make his keynote speech at Labour conference this week. That’s the key finding of a comprehensive new audit of the Prime Minister’s online reputation carried out by social media agency Yomego.

With David Cameron’s reputation in the world of twitter, facebook and the blogging community ranked 20 points higher than his nearest adversary, Gordon Brown’s headline appearance at his party’s annual conference in Brighton presents a critical opportunity for the Prime Minister to improve his social media reputation as the general election campaign begins in earnest.

Out of a possible 100, the Prime Minister scored a disappointing 42.59 in the audit which measures the volume and newness of social media ‘noise’ and whether it is positive or negative. In Mr Brown’s case there was lots of noise but opinion was almost universally unenthusiastic with his ‘sentiment’ score lower than that achieved by British National Party leader Nick Griffin.

Meanwhile, Conservative Party Leader David Cameron rated a score of 62.49, with the level of noise on social networks achieving similar volume and recency to the PM, but the overall sentiment rating more than three times better than his Labour counterpart.

The audit also reveals that both party leaders have much to learn from other world leaders, with US President Barack Obama scoring 77.79 and French Premier Nicolas Sarkozy achieving 66.15. Liberal Democrat, Nick Clegg scored a respectable 54.13, but was let down by a low noise rating. On YouTube, for instance, more people have watched Susan Boyle’s lowest rated video than have watched Nick Clegg’s entire video library.

The Social Media Reputation (SMR) audit is the first measurement system to be devised which combines quantity and quality, with insight, in this way. It has been developed by Yomego to demonstrate the importance of managing social media reputation in a strategic and proactive way and will be officially launched at mipcom 2009, the annual International Film and Programme Market for Television, Video, Cable and Satellite in Cannes (5th – 9th October).

Using the latest automated natural language technology, the audit involves analysing a combination of noise and sentiment relating to a chosen brand, organisation or individual on major social spaces such as Facebook, Bebo, Myspace, twitter and YouTube alongside other social spaces containing blogs, comments, ratings, reviews and other user-generated content.

The result is a total score out of 100, representing an average of the level and freshness of noise generated and the nature and recency of sentiment behind what’s being expressed. A geographical bias can also be applied as appropriate for those subjects targeting particular territories. To provide additional context for the results, the score is presented alongside comparison scores for the subject’s nearest competitors.

As well as focusing on politicians, Yomego has undertaken an indepth SMR audit of brands across a range of sectors, generating some eye-opening results. The agency has packaged the findings into a set of ‘Top Trump’-style cards with the aim of illustrating how important it is for brands to manage their social media reputation proactively.

Steve Richards, Managing Director of Yomego, commented:

“The audits we’ve carried out so far have underlined how important it is for brands, organisations and individuals to actively manage noise and sentiment around them on the wide range of social networks out there. The noise around your brand may be deafening but if that noise is overwhelmingly negative, its reputation will suffer real damage. Conversely, if positive sentiment about your brand is drowned out by your competitors, you won’t see the benefits.

“For politicians, with nearly 30 million people in the UK alone regularly using a social network, social media reputation is an important barometer for measuring whether their message is getting through and how it’s being received. That’s particularly true as we enter the party conference season and all parties start gearing up for a general election next year.

“The US Presidential elections were probably the first in the world where social media became a mainstream campaigning tool that had a material impact on the outcome. Obama’s strong SMR score underlines how well he and his team have managed his online reputation. Over the next 9 months or so, UK party leaders will need to do the same. When it comes to social media, David Cameron currently has the upper hand. It’ll be interesting to see whether Gordon Brown can start to turn this around using this week’s keynote speech as a platform.”

- Ends -

Notes to Editor

Yomego is a social media agency with the strategic insight and design capability to bring together user generated content, virtual worlds, digital personalisation and instant messaging to create truly interactive web communities. Working with broadcasters, brand and media owners and their agencies Yomego’s client list  includes MTV, Viacom, Entertainment Rights, Five, GMTV, CSC Media, Dennis Publishing, Ladbrokes and ITV.

Yomego is part of the DA Group. www.yomego.com

For more information, please contact:
Alex Bruce or Elizabeth Lambley
Tel. 0131 554 1230 / 07967 374 330 / 07866 604 393
Email: [email protected] / [email protected]

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...