Welcome!

Containers Expo Blog Authors: Elizabeth White, Christopher Keene, Sematext Blog, Liz McMillan, Kareen Kircher

Blog Feed Post

PM needs to consider his social media reputation, according to new audit carried out by Yomego

Gordon Brown has a lot of ground to make up with Britain’s 30 million online social network users when he stands up to make his keynote speech at Labour conference this week. That’s the key finding of a comprehensive new audit of the Prime Minister’s online reputation carried out by social media agency Yomego.

With David Cameron’s reputation in the world of twitter, facebook and the blogging community ranked 20 points higher than his nearest adversary, Gordon Brown’s headline appearance at his party’s annual conference in Brighton presents a critical opportunity for the Prime Minister to improve his social media reputation as the general election campaign begins in earnest.

Out of a possible 100, the Prime Minister scored a disappointing 42.59 in the audit which measures the volume and newness of social media ‘noise’ and whether it is positive or negative. In Mr Brown’s case there was lots of noise but opinion was almost universally unenthusiastic with his ‘sentiment’ score lower than that achieved by British National Party leader Nick Griffin.

Meanwhile, Conservative Party Leader David Cameron rated a score of 62.49, with the level of noise on social networks achieving similar volume and recency to the PM, but the overall sentiment rating more than three times better than his Labour counterpart.

The audit also reveals that both party leaders have much to learn from other world leaders, with US President Barack Obama scoring 77.79 and French Premier Nicolas Sarkozy achieving 66.15. Liberal Democrat, Nick Clegg scored a respectable 54.13, but was let down by a low noise rating. On YouTube, for instance, more people have watched Susan Boyle’s lowest rated video than have watched Nick Clegg’s entire video library.

The Social Media Reputation (SMR) audit is the first measurement system to be devised which combines quantity and quality, with insight, in this way. It has been developed by Yomego to demonstrate the importance of managing social media reputation in a strategic and proactive way and will be officially launched at mipcom 2009, the annual International Film and Programme Market for Television, Video, Cable and Satellite in Cannes (5th – 9th October).

Using the latest automated natural language technology, the audit involves analysing a combination of noise and sentiment relating to a chosen brand, organisation or individual on major social spaces such as Facebook, Bebo, Myspace, twitter and YouTube alongside other social spaces containing blogs, comments, ratings, reviews and other user-generated content.

The result is a total score out of 100, representing an average of the level and freshness of noise generated and the nature and recency of sentiment behind what’s being expressed. A geographical bias can also be applied as appropriate for those subjects targeting particular territories. To provide additional context for the results, the score is presented alongside comparison scores for the subject’s nearest competitors.

As well as focusing on politicians, Yomego has undertaken an indepth SMR audit of brands across a range of sectors, generating some eye-opening results. The agency has packaged the findings into a set of ‘Top Trump’-style cards with the aim of illustrating how important it is for brands to manage their social media reputation proactively.

Steve Richards, Managing Director of Yomego, commented:

“The audits we’ve carried out so far have underlined how important it is for brands, organisations and individuals to actively manage noise and sentiment around them on the wide range of social networks out there. The noise around your brand may be deafening but if that noise is overwhelmingly negative, its reputation will suffer real damage. Conversely, if positive sentiment about your brand is drowned out by your competitors, you won’t see the benefits.

“For politicians, with nearly 30 million people in the UK alone regularly using a social network, social media reputation is an important barometer for measuring whether their message is getting through and how it’s being received. That’s particularly true as we enter the party conference season and all parties start gearing up for a general election next year.

“The US Presidential elections were probably the first in the world where social media became a mainstream campaigning tool that had a material impact on the outcome. Obama’s strong SMR score underlines how well he and his team have managed his online reputation. Over the next 9 months or so, UK party leaders will need to do the same. When it comes to social media, David Cameron currently has the upper hand. It’ll be interesting to see whether Gordon Brown can start to turn this around using this week’s keynote speech as a platform.”

- Ends -

Notes to Editor

Yomego is a social media agency with the strategic insight and design capability to bring together user generated content, virtual worlds, digital personalisation and instant messaging to create truly interactive web communities. Working with broadcasters, brand and media owners and their agencies Yomego’s client list  includes MTV, Viacom, Entertainment Rights, Five, GMTV, CSC Media, Dennis Publishing, Ladbrokes and ITV.

Yomego is part of the DA Group. www.yomego.com

For more information, please contact:
Alex Bruce or Elizabeth Lambley
Tel. 0131 554 1230 / 07967 374 330 / 07866 604 393
Email: [email protected] / [email protected]

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.