Welcome!

Virtualization Authors: Elizabeth White, Liz McMillan, Plutora Blog, Carmen Gonzalez, John Savageau

Related Topics: Cloud Expo, Java, SOA & WOA, Virtualization, Security, GovIT

Cloud Expo: Article

Industry Experts Discuss the State of Cloud Computing

By far the top driver is speed: speed to procure and provision infrastructure, platforms and applications

Cloud Computing Expo on Ulitzer

"With cloud computing, price to deploy applications goes through the floor while flexibility to scale those applications goes through the ceiling!" says WaveMaker CEO Chris Keene, in this lively round-up of CEO and CTO opinions to get a sense of The State of Cloud Computing compiled and published by Conference Chair Jeremy Geelan. 4th International Cloud Computing Conference & Expo is taking place this week at the Santa Clara Convention Center (November 2-4, 2009).



Keene's take on what's driving Cloud Computing enterprise-wise is just one of several high-profile contributions. Those contributing to Geelan's impromptu survey include: RightScale CEO Michael Crandell; the Chairman & CEO of WaveMaker, Chris Keene; the CTO of GigaSpaces, Nati Shalom; Lew Cirne, Founder & CEO of New Relic; Mitchell Kertzman of Hummer Winblad Venture Partners; and the Chief Technology Officer of CSC, Bill Koff.

QUESTION #1: What in your view are the Top Two drivers of the adoption of Cloud Computing?

NATI SHALOM, GigaSpaces
1. Business agility – the ability to deploy new applications quickly
2. Efficiency – the ability to run application more effectively and reduce cost as a result of that (Note that I'm not referring on reducing cost at a machine level)

MICHAEL CRANDELL, RightScale
1. Business agility
2. Cost reduction.

BILL KOFF, CSC
1. Economics & Business Value
2. Speed

CHRIS KEENE, WaveMaker
The top drivers are price and flexibility. With cloud computing, price to deploy applications goes through the floor while flexibility to scale those applications goes through the ceiling!

LEW CIRNE, New Relic
1. By far the top driver is speed: speed to procure and provision infrastrcture, platforms and applications. We see business demanding IT solutions in days, and traditional IT often can't respond faster than in months. For example, an application development team in the business unit might need a server immediately to run a load test. The central IT team - burdened as they are with shrinking budgets and increased demands on their time - may respond with something like say "please fill out a form and we'll procure that server for you and provision it. It should be ready in 4-6 weeks." Unable to wait that long, the team gets a cloud-based instance running on EC2 in 10 minutes.

2. The second driver is financial. Enterprise IT organizations are tired of buying more hardware and software than they need with large cash outlays up front. The days of shelfware are almost over, and everybody benefits from that - except perhaps the shelfware vendor.

QUESTION #2: What is the biggest category of user currently using the Cloud?

BILL KOFF
Web email users

CHRIS KEENE
Consumer-facing web sites

MICHAEL CRANDELL
Wide variety from SMB to Enterprise today.  Biggest category is "forward thinking."

QUESTION #3: Which in your view are the Top Five Companies in the Cloud as at late Fall 2009?

NATI SHALOM
•    Amazon
•    VMware
•    GoGrid
•    Rackspace
•    Citrix


MICHAEL CRANDELL
•    Amazon
•    Rackspace
•    VMware
•    Eucalyptus
•    RightScale ;-)


CHRIS KEENE

There is more smoke than light in the cloud debate these days. My vote for the top 5 cloud companies includes the four companies that make up the IBM Cloud Quick Start Program - Amazon, IBM, RightScale WaveMaker - and Eucalyptus, which makes moves the private cloud from dream to reality.

LEWIS CIRNE
"I think the top players in cloud are those names you'd expect (Amazon, Rackspace, Salesforce, etc.) but the more interesting question is this: What are the top five companies that are having their world turned upside down because of the cloud? Historically, enterprise software companies have built out their business by taking heavyweight software 'solutions' to market with a large, expensive direct sales force.

This has been very expensive, and the customer has borne the burden of that cost. Now, enterprises are adopting cloud solutions because of their instant access and pay-only-for-what you use benefits, and this drives a totally different delivery model for the vendor. As the cloud totally changes go-to-market and deployment models for software vendors, the firms that are locked into the historical direct models will have significant challenges adapting to this new world order. So I think SAP, IBM Software Group, Oracle (despite Larry's rhetoric), HP and CA will all have a very tough time changing their business models to provide viable cloud solutions for their customers."

QUESTION #4: Who is NOT currently using the Cloud, who maybe ought to be?


BILL KOFF
Enterprise users

LEWIS CIRNE
Many financial services firms - while they are certainly looking at cloud and will no doubt adopt it in due course, are for good reason very concerned about the security questions related to adopting cloud infrastructure, especially public cloud infrastructure.  I think those security issues will get addressed over time, but there will be certain classes of applications that will always make sense to run on dedicated hardware in a private data center. 

MICHAEL CRANDELL
Anyone who has not begun an effort to move the 40% of apps that are "low hanging fruit" -- i.e. not highly security sensitive, transient demand, could benefit from quick deployment.

NATI SHALOM
Deploying mission critical application, Deploying performance or latency sensitive applications, Deploying Complex applications (with lots of ties to the organization)

QUESTION #5: In which sector of IT do you think Cloud Computing will make its impact most noticeably in 2010?

MICHAEL CRANDELL
Enterprise

BILL KOFF
Infrastructure: Storage

CHRIS KEENE
Bringing web development and deployment to the masses through visual, easy-to use cloud development platforms.

LEWIS CIRNE

We see a lot of interest in government agencies for private clouds to dramatically reduce their IT infrastructure costs and improve agility. (When's the last time you heard "Government" and "Agility" in the same sentence?)

QUESTION #6: What is the killer app for cloud computing?

CHRIS KEENE
Ecosystem is the killer app for cloud computing. Integrating solutions from multiple vendors to create a best of breed solution is what the cloud does best. In the cloud, ecosystems are easier to create, both from a business and technical point of view. They are also much more transparent, as the results of their efforts are available for the whole world to see. Two good examples include the Cloud Quick Start program with IBM, Amazon, RightScale and WaveMaker, as well as the ecosystem for cloud business intelligence launched a little over a month ago featuring Jaspersoft, RightScale, Talend and Vertica.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
dyoungg2ix 10/13/09 03:27:00 PM EDT

Jill, I couldn't agree with you more. Moreover, I think that cloud computing will create opportunities where IT will no longer be simply a necessary expense, but an actual revenue center for the enterprise as well.

Damon Young

@ThingsExpo Stories
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, C...
SYS-CON Media announced that Cisco, a worldwide leader in IT that helps companies seize the opportunities of tomorrow, has launched a new ad campaign in Cloud Computing Journal. The ad campaign, a webcast titled 'Is Your Data Center Ready for the Application Economy?', focuses on the latest data center networking technologies, including SDN or ACI, and how customers are using SDN and ACI in their organizations to achieve business agility. The Cisco webcast is available on-demand.
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, m...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the technology industry and how do they see opportunities for other women in their area of expertise.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
As enterprises move to all-IP networks and cloud-based applications, communications service providers (CSPs) – facing increased competition from over-the-top providers delivering content via the Internet and independently of CSPs – must be able to offer seamless cloud-based communication and collaboration solutions that can scale for small, midsize, and large enterprises, as well as public sector organizations, in order to keep and grow market share. The latest version of Oracle Communications Unified Communications Suite gives CSPs the capability to do just that. In addition, its integration ...
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...