London, 20 November 2009 - The market leader and only European forum for business leaders and strategists in the cloud space, 2nd PoweredbyCloud (www.poweredbycloud.com) which will take place 8-9 February 2010, has been launched today alongside the Cloud Law summit, the first legal forum for cloud computing in Europe.

The organisers, consulting firm BroadGroup, says that two big themes are emerging for debate at the 2010 PoweredByCloud conference: the business and technological case for Private Cloud and the growth and implications of Mobile Cloud services. The forum will offer industry leaders the opportunity to debate the coming changes, position their organizations to take advantage of them, and network with clients and providers in this fast-moving space.

"The second conference occurs as Cloud shifts from early adopters towards mainstream markets and product packages designed for large enterprises promote outsourced Private Cloud," commented Tim Jackson, chairman of PoweredbyCloud. "The shift is discernible from a Cloud pitched by outsiders, to one promoted by insiders."

Cloud also holds profound implications for businesses and governments, by raising contentious issues about privacy and security, government regulation, data location and international competition, as well as the implications of the US Patriot Act and EU Data Directive, which will feature in the Cloud Law summit taking place on 10th February 2010.

Mobile cloud and the hosting and delivery of applications promises an explosion of data transactions and revenue opportunities.

"PoweredbyCloud is the selected forum for decision makers from across Europe, and who are likely to be represented in force at the forum. Any company who is evaluating whether to make a commitment to cloud, or serious about talking to the early adopters outside the US already doing so, then the 2010 event is likely to be the best venue to do that."

With more than 25% of attendees at C level, the European event is attended by the leadership of cloud service providers, enterprise IT, telcos, solution suppliers, government and regulatory agencies, law firms, investors and professional intermediaries.

The organisers are offering an early discount scheme that runs through to the end of December 2000.

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