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Virtualization Authors: Robert Eve, Maureen O'Gara, Elizabeth White, Jill Tummler Singer , Pat Romanski

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Business Email On Life Support ? Enter Salesforce.com Chatter

Let's face it, email has become an extremely undisciplined form of collaborative communication for organizations. From my own experience I see it every day. It starts with a question or comment, copied among a group, and then spreads, unknowingly, to become a waste of resources and time. What to do ? Well we've all been participating increasingly with social networks and there are a lot of potential there. Its just that organizations using social networks haven't been able to leverage their potential as efficiently as they could be until the advent of tools like salesforce.com's chatter.

Salesforce.com announced at its Dreamforce event in San Francisco this past week something called Chatter, a "collaboration cloud" platform that integrates social network features. Chatter proposed to bring the flexibility and ease of use found in applications such as Facebook to businesses, enabling feeds from business applications, content and users that can be followed, profiled and shared. Salesforce.com plans to begin offering Chatter in 2010. The end of email as the mainstream method of communicative collaboration is approaching.

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More Stories By Bryan O'Rourke

Strategic adviser, author, presenter and contract executive with technology, business development, organizational development and finance experience. Proven performance in an array of industries including fitness, food and beverage, hospitality, franchising, and IT among others. International background, managing projects in Asia, the EU, and the Americas. A track record transforming organizations and bringing stakeholders together. Has served as a catalyst and team builder significantly growing revenues in small, large and mid-sized profit and not for profit firms. A court appointed expert able to quantify complex business matters. Extensive experience raising capital and managing M and A activity as a principal, agent or adviser. Available for testimony, analysis, consulting, and public speaking engagements. For more information visit www.bryankorourke.com