Research and Markets (http://www.researchandmarkets.com/research/435084/disruptive_technol) has announced the addition of the "Disruptive Technology in the Enterprise - Future Trends, Impact and Vulnerabilities to Substitution" report to their offering.

During unfavourable economic conditions, technological innovation is one of the first investments to suffer. However, as history has shown, ignoring technological innovation and development can leave organisations, and indeed entire industries, vulnerable to disruption from new technologies. This report explains what disruption is, what causes it, and how organisations can avoid it.

The motor car, mobile phones, personal computers, and so on, are all examples of disruptive technologies. There are numerous examples throughout modern business history of disruptive technologies appearing, apparently from nowhere, to threaten and ultimately displace existing technologies and the industries and vendors that grew up around them - such as the mainframe industry, communications and storage.

But disruption is rarely a consequence of technology innovation alone, rather a reflection of how existing organizations and markets deal with it. While disruptive innovation can be seen as a threat, it is also an opportunity, and indeed a necessity in the rapidly evolving world of IT and business technology.

Modern history suggests that accurate prediction of disruptive technologies is challenging, however a look at past examples can reveal important characteristics and similarities between disruptive technologies. This report aims to provide insight into the patterns and characteristics of potentially disruptive technologies and innovation trends, and provide ways of assessing vulnerability to disruption. As a result, organizations can use this insight to understood how best to avoid the threat of disruption.

Scope of this report

• a) Gain insight into where there are current vulnerabilities to technological disruption.
• b) Understand how to identify and characterise potentially disruptive technologies.
• c) Find out where CIOs believe there is the greatest need for technological improvement.
• d) Gain access to a disruption assessment model, which provides a method for assessing vulnerability to disruption.
• e) Understand which industries and organisations are potentially vulnerable to technological disruption.

Key findings from this report

Disruptions not only displace technologies, they also fundamentally shift the balance of power in entire industries and, often, spell the end for established market leading vendors.

There is nothing disruptive per se about any new technology; rather disruption comes from the manner in which the industry leaders and players manage it.

The drivers and inhibitors of disruption can be broadly divided into two factors: customer need (driver), such as greater performance, lower cost, scalability, portability etc. and; barriers to entry (inhibitor), which can include unproven ROI, lack of knowledge, cost of switchover, and so on.

Cloud computing is very likely to become a ubiquitous computing model once the challenges are dealt with, and once the issue of trust is overcome.

Virtualization's promise of significantly reduced energy consumption costs and hardware estate costs, combined with the IT and business agility benefits it offers, and relative ease and cost of integration and deployment means that it is very likely to see massive uptake, and become an ubiquitous technology within 10 years.

Key questions answered

• a) What characteristics are common to disruptive technologies?
• b) How can organizations assess their vulnerability to disruption?
• c) Will open source communication devices threaten the incumbent market leaders for mobile application development?
• d) What impact will the adoption of cloud computing as an ubiquitous IT delivery system have on existing market leaders?
• e) Will NAND Flash memory replace DRAM and disk in the data centre?

Authors Bio:

Gary Eastwood is an experienced writer and editor on business and IT issues, contributing to many of the leading IT publications and magazines. As well as holding senior editorial positions on a number of IT trade publications, he has worked with companies such as the UK Department of Trade & Industry, the Confederation of British Industry, Microsoft, IBM, CSC, Oracle and Intel on a variety of projects.

Key Topics Covered:

• Disruptive Technology in the Enterprise
• Chapter 1 Introduction and scope of the report
• Chapter 2 Strategies for assessing disruptive technology
• Chapter 3 NAND Flash storage
• Chapter 4 Infrastructure virtualization
• Chapter 5 Cloud computing
• Chapter 6 Open source communications devices
• Chapter 7 Index
• List of Figures
• List of Tables

Companies Mentioned:

• VMware
• Microsoft
• XenSource
• Citrix

For more information visit http://www.researchandmarkets.com/research/435084/disruptive_technol

Source: Business Insights