HipLogic, Inc., today announced that it has raised $7 million in Series B funding to further develop and deploy its mobile application platform. The HipLogic platform improves content and application discoverability, provides a consistent user experience across all handset models, and optimizes data traffic on cellular networks.

The Series B round includes existing investors Benchmark Capital and Stage 1 Ventures as well as new investors Bay Partners, who led the round, and Accrue Sports and Entertainment Ventures.

HipLogic’s platform is available for select smartphones as well as feature phones running closed real-time operating systems. It is currently being deployed through a partnership with The Carphone Warehouse, Europe’s leading independent mobile retailer.

“The success of the iPhone has proven that easy access to rich mobile content drives consumption and customer satisfaction,” said Mark Anderson, President and CEO of HipLogic. “This round of funding will fuel HipLogic’s market activities as we deliver this modern style of content experience across mass-market mobile operating systems.”

As part of this funding round, Neil Sadaranganey, representing Bay Partners will join the HipLogic Board of Directors.

“HipLogic will fundamentally change the mobile device landscape by upgrading the experience on phones,” said Sadaranganey. “The team at HipLogic, who was instrumental in the development of J2ME while at Sun Microsystems, is uniquely qualified to get HipLogic delivered onto the approximate 800 Million feature phones and new generation of open system phones that are sold each year.”

The HipLogic application platform connects users with the best of social networking, web and entertainment content in a format that is purpose built for mobile and delivered to the Phonetop user interface. HipLogic offers a scalable and portable solution that delivers rich, real-time content at a fraction of the network bandwidth required by browser intensive solutions.

“While we have seen a proliferation of app stores and widgets on mobile phones, less attention has been paid to the important problems of usability, personalization and content discovery,” said HipLogic Chairman, Mitch Lasky of Benchmark Capital.

Lasky adds, “HipLogic’s platform elegantly solves these problems with an intuitive phone-top interface. It supplies that 'last mile' technology between modern operating systems and a truly next generation user experience.”

About HipLogic

HipLogic was founded to redefine the mobile user experience - making it easy for users to access and use mobile apps and services. The HipLogic application platform features a lightweight, always on, JavaScript virtual machine connected to intelligent cloud services, aggregating information from network operators and the web to create unique mash-ups on the mobile device. HipLogic is a private company funded by Benchmark Capital, Bay Partners, Stage 1 Ventures and Accrue Sports and Entertainment Ventures. To learn more about HipLogic visit us at www.hiplogic.com or follow us at www.twitter.com/hiplogic.

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