Welcome!

Containers Expo Blog Authors: Carmen Gonzalez, Liz McMillan, XebiaLabs Blog, Pat Romanski, Eric Robertson

News Feed Item

IBM Helps MarineMax Drive Smarter Retail Operations

Business analytics reduces planning cycles from months to weeks, improves marketing spend, and cuts inventory costs

NEW YORK, Jan. 11 /PRNewswire-FirstCall/ -- 2010 NRF CONFERENCE -- IBM (NYSE: IBM) announced today that MarineMax, (NYSE: HZO), the largest recreational boat retailer in the United States, is using IBM business analytics to streamline operational planning, improve decision-making, and enforce more consistent, collaborative information access across the company. Since implementing the solutions, the retailer has been able to cut inventory costs, improve return on marketing spending, and reduce overall planning cycles from months to just a few weeks, among other benefits.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090416/IBMLOGO)

Over the past decade, MarineMax has experienced tremendous growth. Today, the company can be found in 55 locations across the United States, with a multi-channel retail model that includes showrooms, catalogs, a call center and a full-service online presence. With this expansion came the need for stronger, more collaborative information management across the enterprise. Previously, critical data was trapped in many disparate spreadsheets and systems, making it very difficult for business leaders and frontline employees to access and share information on sales, costs and inventory.

With IBM business analytics software in place, MarineMax has benefited from significant operational efficiencies across all levels of the company. Store managers now capitalize on self-service reporting and faster access to their store performance, helping them make better decisions about their merchandising and promotions. Finance is able to enforce a more consistent company-wide budgeting process to ensure forecast accuracy, and can focus on long-term planning and strategic performance analysis. Additionally, senior executives gain a holistic, real-time view of historical, current and projected enterprise performance to ensure company objectives are always on target.

A more efficient budgeting, forecasting and analysis process was, in fact, the primary driver for the new IBM system. Prior solutions were unstable and lacked key functionality such as re-forecasting, and "what if" scenario modeling to determine the impact of business decisions. With IBM, operational units across MarineMax can now easily work together from the same numbers to build integrated budgets and plans - a process that today only takes weeks instead of months - and evaluate performance against plans.

These new-found forecasting efficiencies were especially critical in the area of demand planning. Generally, global retailers experience lead times as long as 6 to 10 months, forcing them to make substantial bets on inventory, consumer trends and economic conditions. This challenge is magnified in the world of retail boating, where inaccurate commitment planning of luxury boats can inflate inventory costs. Using IBM business analytics, MarineMax can tap into multiple years of sales history, enabling managers to better understand customer demand trends and more confidently establish future commitments, adjusting forecasts throughout the year based on sales activities.

Similar efficiencies have been experienced in the Marketing department. MarineMax participates in hundreds of key marketing and sales events every year, such as boat shows, which require considerable labor and material resources to run effectively. IBM analytics provides marketing executives stronger visibility into the true cost and return on investment of each event. By easily identifying top and bottom performing events, MarineMax can focus efforts only on those events that drive greater returns, and has reduced their annual marketing costs significantly while still maintaining industry leading market share.

IBM also underpins the company's Management By Objectives (MBO) program for employee performance, which helps employees clearly understand corporate objectives and identify their individual or team responsibilities. Using IBM technology, store managers can establish individual goals, monitor team member performance, take corrective measures when necessary, then roll information up to the store, region and company levels to quickly determine the impact on payroll.

"IBM business analytics and performance management is helping us achieve a smarter and more efficient operational model," said Jeremy Wilson, Vice President of Information Technology at MarineMax. "The company is now better able to strengthen collaboration between finance, human resources, marketing, and store operations, ensuring MarineMax remains agile in responding to market challenges, capitalizing on new opportunities and providing the best shopping experience for our customers."

In the retail world, success is premised on building customer loyalty and trust by getting the right product into the hands of the consumer at the right time. Yet every year, the retail industry loses $93 billion in missed sales due to not having the right products in stock.

"IBM analytics helps chains like Marine Max eliminate inefficiency and align supply with demand, putting them in a stronger position to better serve the new breed of empowered consumer," said Patricia Vekich Waldron, worldwide distribution sector executive at IBM.

This effort with MarineMax reflects IBM's focus on helping retailers use their information as a strategic asset. IBM recently created a new Business Analytics & Optimization services organization, with 4,000 consultants who can help clients get up and running with deep analytics capabilities, and made significant acquisitions in the analytics space such as the recent $1.2 billion acquisition of SPSS and the $4.9 billion purchase of Cognos in 2008.

MarineMax's analytics and performance management system includes IBM Cognos BI and IBM Cognos Planning, IBM Infosphere Master Data Management Server, IBM Websphere Commerce and IBM Websphere DataStage.

About MarineMax:

Headquartered in Clearwater, Florida, MarineMax is the nation's largest recreational boat and yacht retailer. Focused on premium brands, MarineMax sells new and used recreational boats and related marine products, and provides yacht brokerage services in 55 retail locations within 18 states across the country. For more information, please visit http://www.marinemax.com


    Contact:

    David DeRosa
    IBM Media Relations
    613-356-6033
    613-796-2970 mobile
    [email protected]


SOURCE IBM

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...