Welcome!

Containers Expo Blog Authors: Liz McMillan, Elizabeth White, Pat Romanski, PagerDuty Blog, XebiaLabs Blog

Related Topics: Containers Expo Blog, Microsoft Cloud

Containers Expo Blog: Blog Post

'NetApp & Microsoft' vs 'EMC Cisco VMware'

Strategic Alliances prove to be a necessity in capitilalising market shares

2009 seems to have been the year of corporate marriages but whether they are marriages made in heaven is yet to be seen. The ongoing saga between Oracle and Sun and their child ZFS is already suffering from the clutches of the scorned mistress ECC, while the Dell/ Perot and HP/3Com matches are still in their honeymoon period. One partnership though which does look likely to stand the test of time and causes the biggest threat to all others is that of Cisco, EMC and their wonderkid Vmware.

The discussion on how in my opinion these three will monopolise the future of ILM and cloud computing is a blog in itself but my thoughts are best expressed and summarised in a response to a recent conversation I had with a Snr Technical Consultant from an unnamed storage vendor. Scoffing at EMC and what he felt was an erratic spending spree of buying out competitor alongside overhyped marketing jargon which lacked any real focus or gameplan, I begged to differ and pointed out my conclusions:



Point 1: Already established with the DMX, when EMC purchased the Clariion, they acquired arguably the best modular storage array on the market such that still today companies such as Pillar and Huawei Symantec find it hard for their own excellent products to compete with. EMC then purchased Vmware, a server virtualisation platform which is now at the forefront of the technology and continues to innovate and lead the way for other companies to try and follow suit - the recent RedHat Virtualisation platform a prime example.

Point 2: More recently the target based deduplication masters DataDomain have been added to the portfolio to accompany their acquisition of Legato Networker and their source based deduplication tool Avamar. Hence Storage, Server virtualisation and Backup and Recovery are bases well and truly covered.

Point 3: As EMC pushed forward the V-Max alongside flash SSDs, the next approach was towards cloud computing and with cloud computing's major concern being security does it come as no surprise that EMC have also purchased the security firm RSA?

Point 4: By bringing Cisco on board, they have a partner whose clout is already proven in the DataCenter such that based on their IP customer base they were able to muscle themselves in on what was quintessentially Brocade's SAN market. With that in mind does anyone really doubt that the UCS platform won't be purchased on a large scale as DataCenter managers look for the best deal to buy in new IP and SAN switches in these economically testing times?

Hence my final point to the vendor consultant - Erratic these decisions have not been but rather well calculated and planned steps towards DataCenter domination.

What I didn't mention to him is that the EMC marketing machine should not be slurred upon with stains of envy but rather commended. The news that FAST is now available for EMC storage systems has the media jumping in a frenzy despite similar products already being available for some time from other vendors. Back in 2008 I had excitedly completed my training on a great new HDS product called Tiered Storage Manager - but rarely did I see the press mentioning its great value to ILM in the same manner.

So what now of the news that Microsoft and NetApp have refused to join the lonely hearts club and concert their efforts to form a new strategic collaboration to enhance the integration of their virtualised server environments? A three year deal, which will probably extend has been pitched as a natural progression which has no relation to the EMC, Vmware, Cisco partnership , (I stroke my chin dubiously) and one that will focus on better offerings in virtualisation, cloud computing, data management and storage. After losing out on Data Domain to EMC, a partnership with Microsoft is good news for NetApp and a step in the right direction as virtualised infrastructure solutions based on Windows Server 2008 R2, Microsoft Hyper-V Server 2008 R2, Microsoft System Center will seamlessly integrate with NetApp's own systems.

This leads us to Hitachi Data Systems, who often seem to me to be the solitary playboy who refuses to chase but banks on the quality of his product such that he expects 'all' to come to him. No doubt, HDS products are still top of their game in terms of reliability and arguably performance but their current position to have not partnered with anyone runs in the same vein as their lack of drive for marketing. For a company that offer a full range from SMB to enterprise solutions I have often found it very frustrating that their lack of marketing has often led to customers purchasing inferior products or technical solutions from either competing vendors or OEMs - point in case - see how few HDS enterprise arrays are actually virtualised with their own HDS modular arrays behind them.

As for Europe and the Middle East if you have a DataCenter with HDS enterprise storage, chances are they probably have a Hewlett Packard or SUN Microsystems badge leaving most IT Directors and CEOs unaware that they have HDS products. Couple that with the inevitable scenario of the world being 'V-Maxed' there still isn't any news on the long awaited replacement for the USPV. Moreover after recently visiting the Storage Expo in Netherlands, it was almost surreal to see the HDS stand merely offering free sushi and sumo wrestling dolls, while opposite them EMC were giving demonstrations on their DataCenter tool Ionix.

As storage and virtualization begin to nurture more partnerships than a dating agency and resources become aligned to gain more market share, HDS still remain taciturn. HDS already have top quality NAS products which most people still don't know about, top of the range archiving platforms and modular arrays so what are they waiting for? Perhaps there's a great plan on the horizon and they are being strategically patient....I hope so.

More Stories By Archie Hendryx

SAN, NAS, Back Up / Recovery & Virtualisation Specialist.

@ThingsExpo Stories
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, discussed how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees learned how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He also looked at what good leadership must entail in order to accomplish this, and how IT managers can be the ...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
There is only one world-class Cloud event on earth, and that is Cloud Expo – which returns to Silicon Valley for the 21st Cloud Expo at the Santa Clara Convention Center, October 31 - November 2, 2017. Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers. Companies are each developing their unique mix of cloud technologies and service...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence a...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...