|By Phil Worms||
|January 19, 2010 07:00 PM EST||
The world's data centers collectively are said to be producing more carbon emissions than consumers within many countries (Italy, The Netherlands and Argentina are some of the more headline-grabbing examples that have been cited of late). "The whole industry must be more efficient" is an all too common battle cry, in reaction to that. But does that really wash - or is it just more greenwash?
As the need for computing technology grows, we are seeing more and more organizations considering building in house data centres, which will lead to a huge overall increase in carbon emissions. It's madness, really, when the data they are storing and processing could be residing on someone else's servers, under an outsourcing agreement. This is all about economies of scale. After all, a business that has only a single rack, or very few racks, in its data centre still has to power and cool the whole data centre. So it makes no sense at all.
As for the scare stories about massive upsurges in the amount of carbon being belched out by data centers, well, no sooner have these stories hit the mat than they are followed by articles saying: ‘Don't worry, the future is bright; Cloud Computing is riding in to save the day'. But is it? And how can it? A participant at a recent technology seminar that I attended, stood up and boldly stated that Cloud computing signaled the end of data center industry and the need for data centers, as "we would all now simply plug into the Cloud". When asked to elaborate, he gave the impression that he genuinely believed that the ‘cloud' was simply ‘out there', as if it was some form of vaporous computing magic and that it would result in the abolition of data centers - all data centers.
I use this as a real example of the confusion and hype that appears to have set in around all things ‘cloud'. While the delegate's point about ‘plugging into the Cloud' has factual basis, the assumption that data centres will no longer exist is quite obviously a work of fiction. Of course, they will exist - the Cloud has to be hosted somewhere. And the plain truth is that all of us have been accessing the ‘Cloud' in some shape or form for many years.
The simple truth is that the ‘Cloud' is a natural and, some would say, marketing-led progression of computing technologies. Just as the mobile phone is no longer the size of a house brick, so servers and computers have become faster, more efficient, powerful and we can do more with less. What we are now seeing is the industry attempting to ‘package' these improvements and create buzz to entice business to reconsider their computing options. And clearly the ‘green' angle is seen as both relevant and compelling.
If we compare Cloud computing with one of the last great ‘must-haves' - Broadband - it was only a combination of affordable pricing, coupled with compelling applications - streaming video and social networking - that led to the explosion in adoption during the past six years to the levels that were once predicted by the Telcos/ISPs back in 2002/3.
One of the key reasons for its lack of early success was that the industry failed to explain the benefits of broadband clearly. It was hung up on ‘contention ratios, ‘Nat' and ‘Non-Nat' configurations and ‘upload speeds', and other technical features that were only understood by an elite few. And I can see the same mistakes being made with the Cloud.
One very simple definition of the Cloud is that of a resilient, high availability ‘infrastructure as a service' solution for organizations, offering selected outsourcing at lower cost than in-house - or economies and efficiencies of scale, at a reduced cost. For many of today's businesses, the benefits of Cloud Computing, of a centralized computing infrastructure that can be easily accessed via the Internet, are just too compelling to ignore. Server virtualization, storage, ‘play and pay as you go' web hosting, integrated communications are a sample of the current services that are delivered as cloud offerings and all of them, if utilised properly, should deliver substantial operation and financial savings. And this is the benefit that we need to explain and market.
Until now, the expected primary source for Cloud-based revenues was large companies. And yet the current economic climate creates an opportunity for the SME to derive as much benefit as the blue chip. But how are they to be reached?
A relatively recent survey of 644 mid-ranged US companies highlighted that 25% of respondents defined Cloud Computing purely as a buzz word, 36% were unsure of the benefits, 12% had no intention of using Cloud services and 39% only predicted a maximum of 10% of their IT services being delivered via the cloud. This is not unexpected, but shows the challenge the industry faces in promoting its message.
We need to get the balance right between demonstrating real bottom-line cost savings to the business, while reducing carbon emissions through good practice. Cloud computing should not simply be positioned around looking to cut emissions; it needs to be advocating better utilisation and efficiencies for IT and thus the business. The core benefit is not about lower power consumption, but about a better automated business process that's able to run more effectively. Being green will be a natural by-product of that.
Server virtualization is already proving itself as the ‘low hanging fruit' in reducing overhead. Industry figures indicate that, for every server workload virtualized, hardware and operating costs are reduced by as much as 50% and energy costs by 80%, saving more than £2,500 per year. When you add this to the fact that IT services can be delivered on demand, and that server utilization can be improved by a ratio of 10:1 or better, the benefits are hugely attractive. In the past, businesses would have put up with this excess capacity, given the IT department's risk-aversion, but not so today, it seems.
A McKinsey & Co study found that within one media company, almost one-third of the servers in operation had utilisation rates of below 3% and nearly two-thirds of the servers had utilisation rates of below 10%. So it's not surprising that the Environmental Protection Agency (EPA) has predicted that, if the current trends continued, energy consumption by data centers will almost double to more than 100 billion kWh per year by 2011. The McKinsey study concluded that the ‘"the greenest data centre is the one that you don't have to build" and this is where cloud computing offers its biggest advantages - economies of scale. A data center needs to power and cool, thereby consuming energy, whether it contains one rack or six hundred.
As with the anything that ‘appears too good to be true' there is a catch. And the catch, quite simply, with cloud hosting is that you lose direct control. When you are dependent on someone else for the management and care of your technology, you are effectively placing your business in the hands of a third party. The recent spate of well publicised data centre outages has really highlighted this fact and has led to pain for many businesses. But can outages be avoided? The simple and very truthful answer is ‘no'.
While cloud service and data centre providers can take every practical measure possible to prevent downtime, there is always a chance, no matter how slim, that an event might occur that is totally outside of their control. If cloud computing is to succeed and deliver the benefits that it so obviously promises, then the market must accept the fact that trust and understanding, as much as fiscal and ‘green' benefits, will be the real keys that unlock it's obvious potential. Cloud service providers must be totally honest about the underlying infrastructure that they operate - eg, the data centers, the power and network supplies, the fail-over options and perhaps, more importantly, outline what happens, should things go wrong. Likewise, customers must understand about redundancy and, crucially, the costs associated with the provision of a fully redundant solution.
Why would you not consider a cloud model? To build and manage a secure, fully powered, high-availability environment, capable of withstanding disasters or interruptions, is a costly and resource-intensive undertaking. As new vulnerabilities and growing threats proliferate on a daily basis, application monitoring and patch management becomes a full time job. Wouldn't you rather utilise your highly skilled technical resource on projects that impact directly on your core business? Do you really want to hold stocks of server parts? Wouldn't your accounts department feel more comfortable with an agreed and predictable monthly cost for the IT services that you require? And wouldn't your shareholders and customers feel better about you knowing that you are actively seeking to reduce your carbon footprint by maximising the use of power reducing technologies in which you have not had to invest capital?
Clearly, the benefits of cloud computing can go well beyond any savings that can be made on the power bill from the data centre. Indeed, the more effective IT is in support of the core business processes and objectives, the more cloud computing provides a systemic value.
Thus, the danger of claiming that the ‘Cloud is green' is that you won't see the true holistic benefit of cloud computing as a means of reinventing your IT architecture into a much more flexible and efficient tool for your business. That effort requires some detailed rethinking and those that jump onto the cloud computing bandwagon, focusing on narrow benefits, such as simple power consumption savings, are missing the real opportunities that the ‘Cloud' has to offer.
|eswaran 02/13/12 12:16:00 AM EST|
Cloud Computing is like the dog storing the bone for a future date and forgetting where it is stored. So often we store something in the cloud and forget about it; our comments for example. While providers need to be open, users too should be circumspect enough to know technology behind the cloud.
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Sep. 1, 2015 03:00 PM EDT Reads: 439
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
Sep. 1, 2015 02:45 PM EDT Reads: 136
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Sep. 1, 2015 01:00 PM EDT
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
Sep. 1, 2015 12:45 PM EDT Reads: 474
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Sep. 1, 2015 12:30 PM EDT Reads: 909
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
Sep. 1, 2015 12:15 PM EDT Reads: 249
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
Sep. 1, 2015 11:45 AM EDT Reads: 321
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
Sep. 1, 2015 11:45 AM EDT Reads: 673
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Sep. 1, 2015 11:15 AM EDT Reads: 229
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
Sep. 1, 2015 09:45 AM EDT Reads: 242
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
Sep. 1, 2015 09:00 AM EDT
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Sep. 1, 2015 08:00 AM EDT Reads: 168
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Sep. 1, 2015 08:00 AM EDT Reads: 147
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
Sep. 1, 2015 08:00 AM EDT
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Sep. 1, 2015 03:00 AM EDT Reads: 466
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 31, 2015 09:00 PM EDT Reads: 381
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of IoT applications and projects. Business operations, IT, and data scientists need advanced analytics t...
Aug. 31, 2015 02:30 PM EDT Reads: 427
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
Aug. 26, 2015 07:00 AM EDT Reads: 200
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Aug. 2, 2015 11:15 AM EDT Reads: 560
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Aug. 1, 2015 10:00 AM EDT Reads: 493