Welcome!

Containers Expo Blog Authors: Mehdi Daoudi, Elizabeth White, John Rauser, Pat Romanski, Liz McMillan

Related Topics: Containers Expo Blog, Wearables

Containers Expo Blog: News Item

The iPad Will Be the Best Thing to Happen to Desktop Virtualization & VDI

Desktop Virtualization will sell itself with the iPad

iPad on Ulitzer

Regardless of what it was designed for and despite all it's limitations, I expect the iPad to be the best thing to happen for Desktop Virtualization in 2010. No it's not always the best Thin Client but as a sales, marketing and awareness enabler it won't be beat, here's why:

Purple Cow effect - Seth Godin, the new media marketing guru defined the Purple Cow as something remarkable. Something that stands out from the crowd and worth noting. A great example is the screen shot of Windows 7 on the iPad. This picture was replicated and written about in hundreds of articles and  blogs... because it was remarkable. The Gizmodo post alone now has over 62,000 views and 520 comments.

Early adopters will show friends & colleagues - The iPhone started the new phenomena of showing off your latest cool or useful app. Everyone with an iPad and Citrix Receiver will show it off. Godin also makes the point that it's not the best ideas that win, it's the best ideas that spread, win.

First impressions count - The iPad is beautiful, when prospects recognize they can also do work with it they will sell it to themselves. The $500 entry price is low enough to justify for companies or many individuals.

Peer envy - As more iPads show up in the workplace and they are put to work visibly and effectively, others will follow.

Executive mandate - When execs see they can run all their work apps from an iPad and get their work done where ever they are, they will better appreciate the benefits of Desktop Virtualization. They will also approve projects faster and demand IT support for their own iPad.

Internal IT promotion - Internal company Desktop Virtualization champions will set up demos on the iPad, hand it to users and management ... Sold !

Preferred device for conference room meetings - The iPad will be ideal for bringing to meetings without the intrusion, distraction, boot up or power cables of a laptop. In the future the laptop will be staying in the office/cube while you grab the iPad to bring to the meeting down the hall or down the road. ( and everyone else in the meeting will ask you how you like it )

Sales demo tool - Sales pros everywhere will use iPads to demo their products, check inventory and bring up photos and then hand the iPad to a prospect. Not something you see happen often with laptops. Desktop Virtualization will enable the apps and be the answer to " how did you do that ? "

Healthcare, Healthcare, Healthcare - Doctors will sell more iPads with Desktop Virtualization into healthcare than anyone. Even if they have to buy the iPads themselves.

Vertical Market Solutions - Besides healthcare, many other verticals like legal, insurance and field workers will adopt the iPad rapidly if the Apps they need are available via Desktop Virtualization.

Desktop Virtualization overcomes iPad limitations - Multi-Tasking, Flash, Windows apps, all resolved with Desktop Virtualization.

BYOC - As described in a prior post , The iPad with Desktop Virtualization will lead the "Bring Your Own Computer" BYOC movement and provide IT a safe way to allow personal devices inside the company.

Multiple Desktop Virtualization options - The iPad will work great with VDI ( XenDesktop )  or shared Virtual Desktops ( XenApp Published Desktops ) or selected Apps on-demand ( XenApp ). VDI only solutions will not always be justified for every user or app.

Multiple Device Management - For most iPad users this will be a 3rd  or 4th device, in addition to a smartphone a work laptop and a home PC/laptop. The hassle of making sure you have the document you need on the device you have will be solved by the centralization benefits of Desktop Virtualization.

Standard Desktop Virtualization benefits - In addition to all the above reasons , the standard benefits of security , manageability and TCO still apply. But now it's really productive and cool...

Besides the overall benefit to the Desktop Virtualization industry I expect that the Citrix Receiver for iPad will expand the advantage that XenDesktop already has over VMware View. The Citrix user experience will be superior to the other 3rd party RDP/VNC options available and create very visible differentiator. As a result I predict that VMware will end up building their own View client to try to catch-up and take advantage of the emerging iPad phenomena. ( For the VMware execs reading this ... please prove me wrong and don't follow my prediction ...  :-)   )

Come see the iPad enabled by Desktop Virtualization at CitrixSynergy. Learn how to make it work for your organization and sell yourself on the idea. ( you may even win an iPad ! )

More Stories By Chris Fleck

Chris Fleck is Vice President of Emerging Solutions at Citrix Systems. Chris started his career at IBM working across multiple engineering and product organizations leading to Business Unit Exec of the IBM Industrial Computer Group. As a pioneer of new technologies, Chris founded an IBM spin-off to commercialize the initial Server Blade products as CEO of OmniCluster Technologies. At Citrix Chris is responsible for Emerging Solutions and is involved with or leading strategic initiatives at the company. You can follow him on Twitter and his blog at TechInstigator.com

@ThingsExpo Stories
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to ma...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...