Welcome!

Containers Expo Blog Authors: Zakia Bouachraoui, Yeshim Deniz, Liz McMillan, Pat Romanski, Elizabeth White

News Feed Item

Automotive Digital Marketing Expert Tyler Tanaka Joins PostRelease to Spearhead Advertising Sales, Forum Ad Network’s Expansion Within Auto Sector and Beyond

PostRelease (www.PostRelease.com) today announced the appointment of automotive digital marketing expert Tyler Tanaka to the new position of Account Director for PostRelease, a highly effective solution for advertising in online forums.

Tanaka has been an active participant in the automotive aftermarket for more than 20 years, as an enthusiast and a marketing specialist. He has pioneered the use of social media in helping brands form direct connections with their customers online. PostRelease enables companies to communicate with consumers via online forums, and Tanaka will help PostRelease continue to expand its fast-growing network of participating forums and advertisers.

As an advocate for forum advertising and social media marketing in the automotive sector, Tanaka will be speaking at SEMA’s 12th Annual Hotrod & Restoration Trade Show, to be held in Indianapolis, March 11-13. He will share his digital marketing expertise in a session titled “Social Marketing,” at 8 a.m. on Saturday, March 13.

Tanaka also is Chair-Elect of SEMA’s Street Performance Council, through which he helps educate others with programs like the council’s Business Technology Conference.

“Tyler is a visionary and has really pushed the boundaries of how automotive aftermarket companies use the Internet to connect with customers,” said Justin Choi, PostRelease president. “He knows digital marketing and he knows the automotive sector, so he’s been able to identify the best ways to speak directly to a company’s fan base using social media and, particularly, online forums. He will be an asset as we continue to expand our outreach to automotive companies and other industries.”

“Marketing in online forums is highly effective but also tricky, because the only way it works is when the advertiser is truly trying to connect and not just promote,” said Tanaka. “PostRelease has created a platform that enables this kind of connection on a scale that works for marketers, while still maintaining a more authentic level of interaction required by consumers. I am so glad to join a team that understands how to tap the potential of how social media can connect brands and enthusiasts.”

Before joining PostRelease, Tanaka spent 12 years as marketing manager for Turbonetics, Inc., a manufacturer of forced induction parts for the automotive gasoline and diesel high performance, aerospace, industrial (mining, oil/gas, construction) and military sectors.

Tanaka led the way in progressive online strategy and digital marketing campaigns that included forums and social networks. His achievements included using open-source programming (Drupal.org) for building out a complete website solution, integrating SalesForce.com cloud CRM, and re-thinking how his company’s e-commerce offering was executed by partnering with Shopatron.com.

One of Tanaka’s most successful initiatives was to launch a complete social media campaign to facilitate sales efforts and event activation. His former company’s Facebook, MySpace and Twitter pages have some of the highest numbers of “fans,” “friends” and “followers” in the industry. Along with a fully featured “Owners Club Forum” and a company blog, he built a network of substantial consumer communication and engagement.

PostRelease enables companies to insert clearly labeled sponsored posts as relevant content into targeted online forum discussions. PostRelease began testing its platform in 2008 by addressing a single category – automotive forums. The company has executed more than 200 campaigns for companies such as eBay Motors, Pioneer Electronics, Toyota/Scion, Nitto Tire North America, American Tire Distributors and more.

About PostRelease

PostRelease® (www.PostRelease.com) is the first effective solution for online forum advertising and influencing word-of-mouth forum discussions. It enables companies to insert sponsored posts into targeted online forum discussions. PostRelease empowers marketers to become part of the conversation in forums, at a time when opinions are being formed and purchase decisions are being made. PostRelease is a spin-off of Cie Studios, a Long Beach, Calif.-based “digital lab” that combines compelling user experiences with cutting-edge technology to build next-generation interactive entertainment and rich Internet applications.

Photo of Tyler Tanaka available on request.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...