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EMC Hires Its First Chief Marketing Officer

He will be responsible for the global structure, strategy and execution of all its marketing efforts
By Maureen O'Gara
Article Rating:
April 5, 2010 09:15 AM EDT
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 3,461

EMC Session at Cloud Expo

To capitalize on what it figures is its vanguard position in the great cloud explosion EMC has recruited one-time Veritas exec Jeremy Burton as its chief marketing officer, and made him responsible for the global structure, strategy and execution of all its marketing efforts.

The company has never had a CMO before. Burton will report to CEO Joe Tucci.

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The Englishman honed his marketing skills at Oracle, went to Veritas to head the Data Management Group and serve as CMO when Gary Bloom, another ex-Oracle guy, was running the joint, stayed on as group president of EMC rival Symantec's $2 billion security and data management business unit after Symantec of all people bought the place, finally leaving in 2007 to replace Mike Capellas of Compaq fame as president and CEO of Serena Software.

EMC last year snatched another industry heavyweight Pat Gelsinger out of Intel after HP poached EMC's storage chief David Donatelli.

Published April 5, 2010 – Reads 3,461
Copyright © 2010 SYS-CON Media, Inc. — All Rights Reserved.
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More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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