|By Jeremy Geelan||
|May 7, 2010 01:45 AM EDT||
In this Exclusive Q&A with the Founder, President & CEO of Virtual Ark, Marty Gauvin (pictured), the visionary serial entrepreneur speaks with Jeremy Geelan, Cloud Expo Conference Chair, about a variety of issues around Cloud computing including the all-important security aspects.
"Security in the Cloud isn’t bad, it’s just different," Gauvin at one point notes, adding: "It is essential to take a measured, careful approach to security issues." Here in the interview in full.
[On April 20, 2010 at 5th Cloud Expo in the Jacob Javits Convention Center, New York City, Gauvin gave a General Session presentation in the keynote room]
Cloud Computing Journal: As a successful serial entrepreneur and now the CEO of a major new player in the fast-emerging Cloud ecosystem, how do you see your company fitting in? What layer of the ecosystem are we talking about?
Marty Gauvin: Virtual Ark fills a significant gap between the Cloud vendors like Amazon, Rackspace, Microsoft etc and the customer. By providing deep application management services and support, we help SaaS-enable applications on the Cloud with our ISV partners.
Rather than being a "cloud vendor", Virtual Ark is a Cloud expert that uses Cloud services on behalf of its customers to deliver their enterprise applications in a SaaS model with consumption-based pricing similar to that delivered on public clouds.
As a result, customers can choose their preferred application as a SaaS solution. Because of our expertise and use of Public Cloud infrastructure services, Virtual Ark has virtually instant international reach enabling customers to use their applications globally, quickly and easily.
Virtual Ark was Platinum Sponsor of the 5th International Cloud Expo held April 19-21, 2010 at the Jacob Javits Convention Center in New York
Cloud Computing Journal: What kind of existing enterprise applications does the Virtual Ark platform support?
Gauvin: ERP, CRM, Financial, Web, Content Management Systems and line of business applications across a wide range of industries. Virtual Ark works with ISV partners to SaaS-enable their applications. There is typically very little coding required by our ISV partners of their original applications and Virtual Ark does almost all of the work to SaaS-enable these applications. Significantly for the enterprise, multi-tenancy is not a requirement in order for Virtual Ark to SaaS-enable these applications.
Cloud Computing Journal: But what about security issues: Is it really sensible for a Tier 1 company to be running its core business applications in the Cloud?
Gauvin: Enterprises require a risk analysis process that systematically identifies and assesses the relevant aspects of the chosen computing model or service. This equips them to analyze risk by examining the technical and process dimensions of a specific implementation rather than trying to second-guess the security needs of a generic service identified as "Cloud Computing."
Security in the Cloud isn't bad, it's just different. It is essential to take a measured, careful approach to security issues. This approach should apply whether you protect a person, a physical asset or your data. What changes are the risks and threats to which you respond.
In the case of the Cloud-enabled applications, techniques such as encryption and overlay tools are available to meet significant security accreditation when implemented correctly.
Cloud Computing Journal: What is the cost model? Is the platform available - in true Cloud fashion - on a pay-as-you-go/usage basis?
Gauvin: Absolutely. Because we have no underlying fixed cost of infrastructure, we can bring very flexible billing models to market. While billing varies from application to application, all are aligned as close as possible to a sensible consumption based-pricing model. Some use "number of users per hour"; others use "by transaction". Ultimately, because we leverage existing Cloud service providers, we are able to bring pricing billed on a pay-as-you-go basis.
This is the central tenet of Virtual Ark's approach to SaaS because it provides our ISV partners with a strategic advantage over their competitors. Other SaaS options are typically billed on a minimum number of user licenses over contract terms of two years or more. Our pay-as-you-go model enables our partners to align licensing as closely as possible to how the customer consumes the application.
Cloud Computing Journal: How about other front-loaded costs, are there any? And what about the minimum length of any contract that a customer may have to commit to - how long is that?
Gauvin: Customers can choose to have no minimum contract term obligation. This could apply where a customer converts an existing on -premise solution to our SaaS model. Customers are free to leave at any time, or if they wish, to license the Virtual Ark Platform in the Cloud and simply "take over the keys" and drive the application themselves without any migration!
If the application is new to the customer, then implementation service costs may apply, which can vary considerably due to differing customer requirements. However, implementation timetables are massively reduced by using our templated solutions and because our software can be deployed instantly.
Cloud Computing Journal: Does an app need multi-tenancy to be SaaS-enabled on the Virtual Ark SaaS Application Management Platform?
Gauvin: No, not at all. Virtual Ark can manage dedicated instances of the application for specific customer needs as if they were "one" application instance. In our view, the security, integration and performance requirements of our target market, large enterprise customers, are ill-suited to multi-tenant solutions. We think this is a key reason why SaaS has not been taken up more strongly by this market segment, and why many ISVs have not modified their applications to be multi-tenant. Virtual Ark sees this as an important differentiator in its value proposition.
Cloud Computing Journal: How does a potential customer know that Virtual Ark is for real? What kinds of partners have you already attracted?
Gauvin: Virtual Ark commenced operation in July 2009. The company is backed by private shareholding and the investment bank, Baron Partners. The shareholders and management team (which has worked together for a decade), sold their previous company to the Macquarie Communications Infrastructure Group for US$64m.
Current partners include Amazon Web Services, Microsoft Azure and Rackspace with major announcements regarding ISV partners to be made at next month's Cloud Expo in New York.
Cloud Computing Journal: Virtual Ark is an international business. Why are its primary markets North America and Europe rather than, say, the Far East and/or China?
Gauvin: Virtual Ark's market entry is largely determined by the availability of Public Clouds in various regions. Amazon, Rackspace and Microsoft Azure for example all currently have plans to build out their Asian Cloud presence during 2010.
Having said this, some applications will perform acceptably in Asia today, so we are already working with ISVs in this region today.
Cloud Computing Journal: Cloud Expo has already mushroomed in size to the extent that we have now moved it into one of the largest convention centers in the world, New York's Jacob Javits Center. As a successful serial entrepreneur, what was it particularly that led you to foresee that Cloud Computing would become so much the flavor of enterprise IT already by 2010?
Gauvin: Most Cloud vendors are focused on the small to medium enterprise market. As a result, this market is hotly contested and at the commodity end of SaaS and Cloud services.
By contrast, Virtual Ark's target market (the top end of the enterprise market) has been slow to adopt SaaS and Public Clouds. This is primarily because it is a much more complex market and thus more difficult to address. Also, ISVs have been slow to bring SaaS versions of their products to this market because of the perceived cost and complexity of doing so.
The opportunity for Virtual Ark is that these large enterprise customers want to continue using applications they are comfortable with while gaining the benefits of the Cloud. Virtual Ark removes almost all of the barriers I've outlined! As such, we expect to be at the forefront of SaaS and Cloud take-up by the top end of the enterprise market.
Cloud Computing Journal: You will be personally giving a General Session in the keynote room at the New York event. Would you care to share with our readers a ‘sneak peek' of your theme/s?
Gauvin: My presentation aims to challenge traditional views of outsourcing, cloud security, SaaS and the likely adoption of Public Cloud services by large enterprise customers globally.
Outsourcing is entering its third generation with advent of the Cloud. The first iteration of outsourcing was "your mess for less", followed by strategic or selective sourcing, which included hosting. Due to the emergence of Cloud Computing, "third generation outsourcing" stands to materially revolutionize and challenge traditional outsourcing models in a way that no previous models have. The Cloud also delivers an opportunity for the wider adoption of existing enterprise applications in a SaaS model.
When we started putting Virtual Ark together with a team that had worked firstly in ‘conventional' IT outsourcing and then in the selective sourcing world of the last 10 years, I recognized that the capacity for well-executed Cloud computing to revolutionize IT sourcing was profound.
So much of what customers and vendors take for granted in their sourcing frameworks has its roots in the assumption that infrastructure is expensive and fixed. It is extraordinary how far and how fast things can change when these constraints are removed. Virtual Ark is evidence of that fact.
Cloud Computing Journal: Why did you call your company "Virtual Ark"?
Gauvin:: We see the combined effect of Cloud computing and outsourcing - "Generation 3 Outsourcing" - driving the use of IT for a significant period of time. Enterprise customers will depend upon successfully leveraging this confluence of trends to secure their business operations, IP, brand and data. The ‘ark' is the place where a civilization puts their most precious resources. The ‘virtual ark' is the ideal metaphor for how enterprises must view their information and its migration to this new generation of services.
Cloud Computing Journal: Who in your view are currently the world's top five Cloud Computing companies?
Gauvin: Amazon, Rightscale, Rackspace, Microsoft Azure and Virtual Ark!
Cloud Computing Journal: What's your top tip, as a seasoned software executive, to those other CEOs out there who may be looking for some certain way to ensure they're alive (and preferably well) as a company in 2011?
Gauvin: My top tip is to build flexibility into your organization so it can be incredibly responsive to both opportunities and threats. The GFC has demonstrated to businesses globally that we face an unpredictable future with a higher rate of change. Accordingly, at Virtual Ark, we "eat our own dog food" by maintaining all our business systems in the Cloud. That gives us both the flexibility and the focus to meet our customers emerging needs for SaaS-enabled applications on the Cloud.
[On April 20, 2010 at Day Two of 5th Cloud Expo in the Jacob Javits Convention Center, New York City, Gauvin will be making a General Session presentation in the keynote room: Register for Cloud Expo here.]
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
Mar. 29, 2017 09:00 AM EDT Reads: 520
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Mar. 29, 2017 08:45 AM EDT Reads: 880
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Mar. 29, 2017 08:00 AM EDT Reads: 7,416
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
Mar. 29, 2017 06:00 AM EDT Reads: 9,044
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Mar. 29, 2017 04:00 AM EDT Reads: 15,086
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 29, 2017 03:45 AM EDT Reads: 2,143
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 29, 2017 03:30 AM EDT Reads: 3,226
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Mar. 29, 2017 03:00 AM EDT Reads: 6,077
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 29, 2017 01:15 AM EDT Reads: 2,504
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 29, 2017 01:00 AM EDT Reads: 1,110
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Mar. 28, 2017 11:15 PM EDT Reads: 3,492
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 28, 2017 09:30 PM EDT Reads: 3,871
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
Mar. 28, 2017 09:30 PM EDT Reads: 2,244
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 28, 2017 08:15 PM EDT Reads: 2,367
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
Mar. 28, 2017 07:00 PM EDT Reads: 4,531
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Mar. 28, 2017 03:45 PM EDT Reads: 4,215
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 28, 2017 03:00 PM EDT Reads: 2,168
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 28, 2017 03:00 PM EDT Reads: 9,722
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 28, 2017 02:15 PM EDT Reads: 2,240
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
Mar. 28, 2017 02:15 PM EDT Reads: 3,750