Welcome!

Containers Expo Blog Authors: Liz McMillan, Amit Gupta, Elizabeth White, Yeshim Deniz, Pat Romanski

Related Topics: Containers Expo Blog, Agile Computing, @CloudExpo

Containers Expo Blog: Blog Feed Post

Greenpeace Suffers Major Credibility

Let me start this article off by saying that I am all for the ‘green’ movement. If we as a society can reduce what we consume

Security Track at Cloud Expo

Let me start this article off by saying that I am all for the ‘green’ movement. If we as a society can reduce what we consume, reuse as much as possible and recycle rather than throw away, I believe we will be much better off than the alternative. If we can reduce global emissions across the board and lean more heavily on renewable energy, all the better. What I don’t agree with, however, is attacking certain industries with only half of the story. It’s one thing if it was due to ignorance and a complete different monster if it was done intentionally. I’m not going to cast judgment as to which one it is, but without a doubt it is one of the two and I’ll leave it to you to decide for yourselves. By the way, I am referring to the Greenpeace report cited at the end of the article. Please look there if you want more information.

One of the areas I focus on is cloud computing which, with virtualization at the core, increases efficiency by orders of magnitude. One of the core concepts of cloud computing is multi-tenancy, which means that multiple systems (belonging to different people or companies) can reside within the same larger cloud infrastructure. The concept is similar to a 24 hour gym membership. You become a member and pay a cost so that you can use the equipment in the gym. The gym banks on the fact that not every member will be in the gym at the same time using the same piece of equipment, and as a member, you do not need to purchase all of the equipment in the gym and have it sit idle 23 out of the 24 hours in a day. The gym is providing a multi-tenant service and you are consuming it.

In the example above, lets examine a few things. Because you are able to use the equipment in the gym when you need it, you do not need to purchase all of that equipment and have it sit around idle most of the time. This is highly efficient in terms of getting use out of the equipment at the lowest cost. This also prevents the amassing of large amounts of equipment, which requires metal, plastic and maybe electricity, in every gym members’ home. You also prevent the issue of having to recycle or dispose of that massive amount of equipment when it hits end of life.

Now, I can take that example and look at it through a monocle. By setting up a 24 hour gym, I now have gym lights, air conditioning, TVs and other electronic equipment on 24 hours a day instead of 1 hour a day as a member would have used at home. What is the problem with that view? I’ve increased electric consumption therefore increasing carbon footprint if that electricity comes from a coal power plant. I must be doing something terrible for the environment. Let’s roll that example forward. Let’s say as I add membership, I am able to offer lower cost memberships. As a result my memberships start to rise and I have to build more 24 hour gyms. The problem has now exacerbated itself. I am now ever increasing my carbon footprint as I grow to accommodate more business. My projected energy needs are off the chart and I am putting more pollutants into the air, therefore 24 hour gyms are a serious problem that need to be dealt with in terms of not being ‘green.’

Hopefully by now, you’ve see the flaw in that argument. Much like the gym example, cloud computing is growing at a phenomenal rate and using ever increasing energy resources as it does so. Here’s the rub. As individuals and businesses jump onto my cloud, they are forgoing purchasing individual servers that will reside within their data centers and other facilities. By forgoing those purchases, they are also not incurring the massive power and cooling bills associated with them (read electricity consumption.) They are also not taking in more metal, plastic, silicon, etc., for each server that will have to be dealt with when the server reaches end of life. Furthermore, because the cloud is multi-tenant, several individuals or businesses can utilizes the resources of a single server. Consolidation ratios get pretty high at this rate. I am essentially cutting overall electricity (and thus carbon emissions) consumption as I move people to the cloud. In addition, the cooling systems in my new cloud data centers are much more robust and efficient than at the individual client sites. What more efficiency can you ask for at the cloud level?

Now that I’ve bored you with the technical explanation of how cloud computing is actually REDUCING electricity consumption (and this carbon emissions) overall, let me delve into some additional corollary benefits. Because most of the computing power of applications is now done in the cloud, the client devices used to access the cloud (like the iPad or netbooks) require far less energy to operate. They do not put out as much heat and they are smaller and lighter than ever before. Also, as more and more applications are shifted to the cloud, more people can work from home. This incurs less carbon emissions as they are not driving to work every day to accomplish the same tasks. (Man I bet you didn’t see that one coming!)

The bottom line is that cloud computing is revolutionizing the IT industry (and business at large) while allowing more work to get done per unit of energy used. You have to look at ‘the whole view’ to understand that. Greenpeace, I’m sorry to harpoon your inflatable raft, but you have to look are more variables when constructing an argument. I would be happy to see an expanded report showing all of the things I pointed out in this article. I will agree with one thing Greenpeace points out: we need to source more energy from renewable sources. If we can achieve 100% renewable energy use with cloud computing, we have hit the capstone in green IT efficiency.

There are a few things to take away from this article. First, throwing a plethora of numeric figures while analyzing only one side of an argument does not do much in the way of building credibility. More importantly, you better be 100% sure that you understand a technology and the implications of that technology before you go and attack it. In this modern area of instant information dissemination, publishing an article to prove a point can be a double-edged sword. If you are right on target, you will impact people in a positive way. If you are not, you will get embarrassed pretty quickly.
For reference, the Greenpeace report is available here: http://www.greenpeace.org/usa/press-center/reports4/make-it-green-cloud-computing

More Stories By Ernest de Leon

Ernest is a technologist, a futurist and serial entrepreneur who aims to help those making IT related business decisions, from Administrators through Architects to CIOs. Having held just about every title in the IT field all the way up through CTO, he lends his industry experience and multi-platform thinking to all who need it. Creating a vision and executing it are two different things, and he is here to help with both. Seeing the forest and the trees at the same time is a special skill which takes years of experience to develop.

@ThingsExpo Stories
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.