Click here to close now.

Welcome!

Virtualization Authors: Adrian Bridgwater, Carmen Gonzalez, Liz McMillan, Elizabeth White, Pat Romanski

Related Topics: Cloud Expo, .NET, Silverlight, iPhone

Cloud Expo: Article

Ray Ozzie, Steve Ballmer, Steve Jobs & The Cloud

Interviews Reveal That Some Things Never Change

The role of the designer at Apple and Microsoft has been a hot topic in the news recently.

First came a long interview with former Apple CEO John Sculley, who discussed the role of the designer at Apple and contrasted it favorably with Microsoft's approach.

Then came news that Microsoft's Chief Software Architect Ray Ozzie was resigning, apparently because his role as designer-in-chief was marginalized in Redmond. Add to that the telling detail that Microsoft CEO Steve Ballmer said he will not replace Ray Ozzie.

Certainly Apple has been riding an incredible wave of growth and profitability in recent years, and certainly many people have been trying to hammer nails in a coffin custom-fitted for Microsoft in recent years as well.

The Players Play On
In this context, I re-watched a fascinating interview with Messrs. Ballmer and Ozzie held last fall and conducted by Wall Street Journal reviewer Walt Mossberg. Some of the conversation was about Cloud Computing, an area in which the two Microsoft execs had sharply divergent views.

This was not the only area in which the two didn't seem to be on the same page. As the interview progressed-and Ballmer did about 80% of the talking-it became clear that Redmond's CEO and CSO had two completely different world views, almost in a literal sense, as if they came from two different planets.

With respect to Cloud Computing, Microsoft has announced and is implementing its Azure program and strategy. I've seen articles critical of Azure as presenting a very pale  in contrast to what it could be or would have been had Ray Ozzie been able to carry forth his vision.

At this point, it is so very easy for us armchair quarterbacks to criticize Ballmer, to charecterize Ozzie's leaving as a mistake, not replacing him another mistake, to allege that Ballmer "doesn't get" the Cloud, and predict Redmond's ultimate doom.

Microsoft is ultimately doomed; if people keep saying this for the next 500 years, at some point, someone will be right.

What is Important?
But the question of whether Microsoft will go out of business in 2011, 2111, or 2511 is irrelevant. What is relevant is that Steve Ballmer is CEO of an enterprise with $62 billion in annual revenue. Apple has grown in recent years to approach this level, and now exceeds Redmond in the worth of its stock.

These facts are more relevant to Steve Jobs's ability to manage such a large enterprise than with Apple's competition with Microsoft. My guess is neither is inclined to be rash and do anything else to steer enterprises of this size by any other means than those that got them to where they are today. In other words, we know Steve Jobs is never going to change; Steve Ballmer isn't gonna change either, folks.

Neither spends much time obsessing about the other (the way we in the media and analyst communities do). I'm sure, however, that they both spend a lot of time obsessing about how all of the tactical approaches involved in running their respective business. It is here where the Sculley and Ballmer/Ozzie interviews enter the picture.

Steve Jobs thinks in terms of industrial design, and he is a perfectionist. Sculley says this in the interview, and his opinion is hardly revelatory. Steve first described his fascination with industrial design in an interview with Playboy magazine years ago, where he mentioned European washing machines-which load sideways, use less water, spin faster, and dry the clothes as well-as an example of what inspires him. His disdain for furniture-none of it is good enough-is well known.

Sculley goes on to describe how this obsession with design has always been implemented at Apple, in which the designers are the high priests of the org chart. By contrast, Microsoft simply doesn't have anyone in a similar role, Sculley said in the interview.

This observation seems to bear out with the elimination of Ray Ozzie's job title as he leaves the company. The title of Chief Software Architect was previously held by Bill Gates only; at the time, it seemed to be created as a way for Gates to dislodge himself from the yoke of day-to-day management while remaining influential within the company.

Not Bill
Initial news reports about Ray's leaving Microsoft highlighted the fact that "Ray wasn't Bill," ie, he didn't command the respect that the company co-founder did. Many in the crowd might crack wise that Not Being Bill is exactly what Microsoft needs, that it is finally time to bring some high-level design perspective to the company instead of getting it right the third time, as has been the company's history.

But no way no how would that argument go over well with Steve Ballmer. In the Mossberg interview, he was alternately cocky and earnest, but always supremely supportive of the way Microsoft has always done business and, presumably, will always do business.

When Ray Ozzie would talk about "pivoting" (I would say "adapting") current Microsoft applications for the Cloud, Ballmer would talk about how users will always want substantial processing power on their desktops.

When Mossberg would muse about whether the Apple iPad represents a new era, Ballmer would insist that the iPad is just another form factor (while at the same time seeming not to want to count its sales as part of the market share for laptop computers).

Mossberg was inquisitive about the future, Ozzie was expansive about it (when given the chance to talk), and Ballmer insistent that the future would look much like the present.

Steve also seemed to have a hardwired US-centric view of things, scorning the $50-70 annual budget he found among consumers in India, describing Malaysia as "remote" in his wondernment that the latest technology has reached this part of the world, and lamenting the loss of revenue for 60 to 70 million copies of Office that he said would be pirated in China this year.

All In or All Done?
Microsoft announced some changes to its Cloud offerings just this week, a few days after announcing Ray Ozzie's resignation, and it certainly could be that these two events are connected, if not directly related. Even though Steve Ballmer famously said Redmond is "all in" with its Cloud bet, it doesn't seem to be the case.

Where Apple continues to push the limits of  product design, Microsoft seems to be hanging on, grimly, to evolving its cash cows to the Cloud as slowly as possible. Meanwhile, Google has not yet gone away.

Neither Apple nor Microsoft seem especially interested in Enterprise Cloud Computing, the land being staked out, in uniquely different ways, by Oracle, HP, IBM, Cisco, Amazon, and Google.

In contrast, both Apple and Microsoft remain focused on end-users rather than IT buyers. Who knows who will win in the end? Who knows if this is even the most important part of the Cloud?

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

@ThingsExpo Stories
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner is Product Manager of the Omega DevCloud with KORE Telematics Inc., will discuss the evolving requirements for developers as IoT matures and conduct a live demonstration of how quickly application development can happen when the need to comply...
Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well-defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers is very hard. You have to learn five new and different technologies and best practices (libswarm, sy...
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data retrieval. They can easily adapt to new data sets and provide access to both structured and unstruc...
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, will discuss IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sector...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines...
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefits. The Modern Enterprise model is presented as a newer way to think of enterprise IT, which takes a more holistic approach to embracing modern technologies.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.