Welcome!

Virtualization Authors: Roger Strukhoff, Elizabeth White, Carmen Gonzalez, Victoria Livschitz, Pat Romanski

Related Topics: Wireless, iPhone

Wireless: Blog Feed Post

Mobile Expert Interview Series: Sybase's Bryan Whitmarsh

The "sandbox" approach to Mobile Device Management will become the norm.

This morning I was able to catch up with SAP Mentor Bryan Whitmarsh for an interview.  I conducted a video interview with Bryan last year at Sapphire which you can watch here.  Bryan works for Sybase's product management team and reports to Tony Kueh, who I interviewed last week.  Bryan lives in Boise, Idaho (also my fair city), which he has called home since 1992, when he moved here from the Seattle area.

Note: These are not Bryan's exact words, rather my notes from our interview.

Kevin:  What is your role and area of responsibility at Sybase?
Bryan: My title is Mobility Product Management.  Last year I was focused on mobile email, but this year I am working with the platform team on SUP (Sybase Unwired Platform).  It is my job to interpret the market, meet with customers, communicate the road map, both internally and externally, define product requirements and help marketing communicate information about the products.

Kevin:  Bryan, what does SUP mean today, SAP Unwired Platform or Sybase Unwired Platform?
Bryan:
I have seen it both ways recently.  We still call it Sybase Unwired Platform in my team.


Kevin:  What mobile device(s) do you carry?
Bryan: iPhone, Droid, iPad and MacBook Pro.  I also have a laptop for working on Sybase and SAP interfaces that require it.  The laptop sits underneath my MacBook on my office desk.  I am a big fan of Apple products which surprises me.  For many years I was just a Microsoft guy. 

Kevin:  How was the transition from a Microsoft laptop to a MacBook Pro?
Bryan: Amazingly easy!  So easy that sometimes my four year old needs to show me how things are done on my MacBook Pro.  I tend to over think things and Apple is very simple.  I take movies with my iPhone and within five minutes can have great movies uploaded to YouTube.  It is very fast, and has never slowed down like all my Microsoft based laptops did after a few months.

Kevin:  What are your favorite mobile applications?
Bryan: Yahoo's Sportacular (sports updates), Live Strong (fitness app) and two pages of kids apps.  My kids are always wanting to play apps on both my little iPhone, and my big iPhone (iPad).

Kevin:  What mobile technologies are you most excited about these days?
Bryan: Tablets like the iPad and Android.  At first I wondered what niche they might fill between smartphones and laptops, but today I am convinced of the value and power of tablets.  The great battery life for my iPad is also very impressive.  It lasts days!

Kevin:  What were the most surprising developments for you in enterprise mobility in 2010?
Bryan: That 2010 REALLY was the year of enterprise mobility.  Like you Kevin, we have believed every year was going to be the year of mobility for the past decade, but in 2010 it really happened.  People finally understood mobility and "got it!"


Kevin:  What new trends are you seeing in enterprise mobility for 2011?
Bryan: Most enterprises accepting "personal choice" mobile devices.  Many light weight mobile apps are being deployed.  These low cost apps don't need to have massive ROIs, just simple productivity improvements.

Kevin:  What do these trends mean for Sybase's Afaria solution (MDM - mobile device management)?
Bryan: The "sandbox" approach to MDM will become the norm.  The MDM solution will be used, not to control the entire mobile device, but only the enterprise's mobile applications.  These applications will be controlled, managed and secured by the MDM, but the MDM may be set up to ignore the rest of the mobile device which is designated for personal use.  Also, the more mobile device types, mobile operating systems and versions, the more important an MDM becomes to the enterprise. 

Kevin:  What advice do you have for companies now developing their mobility strategy?
Bryan: Plan on supporting your employee's personal devices.  Have a strategy for supporting personal mobile devices.  Develop policies for managing and supporting them.

Kevin:  How are things different in enterprise mobility now than they were a few years ago?

Bryan: In past years we spent all our time trying to convince companies that there was value in mobility.  You no longer have to do that.  Companies already know there is value in mobility.  The SAP clout also helps us with credibility.

Kevin:  Does the large number of new mobile devices, mobile apps and operating systems help sell Afaria?

Bryan: Yes.  If everyone in the world just used RIM products and the BIS server from RIM, few would find the need for Afaria.  However, the more device types, software applications and operating systems that are being brought into the enterprise, the more value Afaria (MDM) has to the enterprise.

Kevin:  What are the biggest challenges companies face when implementing mobility?
Bryan: Change.  Just implementing change and the deployment of a new mobility platform.  Mobility moves and evolves so fast that it will always be changing.  Change is hard for IT organizations and people in them.  They are accustomed to implementing solutions that last 10 years.  Mobility changes monthly.  This is difficult.  IT organizations need to recognize mobility involves permanently changing solutions and applications and proactively plan for this kind of environment.

I want to thank Bryan for sharing his insights with us!

To read more from my Mobile Expert Interview Series click here.

More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.