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Queplix Data Virtualization Platform Integrates with Social Media

New Application Software Blades in Virtual Data Manager Enable Companies to Integrate Social Media Data

Queplix Corp., a provider of data virtualization, has introduced three new Application Software Blades (http://bit.ly/e4wpQf) integrating social media sites and their content. Companies can now securely and automatically capture information from FaceBook, LinkedIn and Google Contacts and harmonize it with their own corporate data. Queplix is the first data virtualization solutions provider to bring packaged social media data integration capability into a standard product family for use in corporate data integration projects.

Amidst the exploding popularity of social media sites, companies typically struggle with how to incorporate and leverage the data within these communities for business gain. With the new social media integration capability, Queplix allows organizations to combine data from social media sources with internal information. This provides a new layer of intelligence to business-supporting functions that benefit from having greater visibility into market opinion and demand.

Unique Application Software Blades enable the Queplix Virtual Data Manager (http://bit.ly/eJMkZ9) platform to securely connect to many different source applications and data. The new Application Software Blades for social media can identify and extract key metadata and associated security information from FaceBook, LinkedIn and Google Contacts, then bring it into the Queplix Engine to support data integration with any existing or new corporate applications.

"The value of social media and its potential to enhance corporate initiatives is widely recognized, yet barely tapped," said Mark Cashman, chief executive officer, Queplix. "Adding FaceBook, LinkedIn and Google Contacts to the arsenal of applications and data the Virtual Data Manager can integrate with, allows companies to leverage dynamic social media for a variety of functions, such as customer relationship management, sales force automation, marketing activities, public perception monitoring, and more."

The new social media functionality in Virtual Data Manager showcases Queplix's ability to integrate data from multiple sources and then keep it harmonized as changes occur. The powerful architecture of the Virtual Data Manager drives the application and data integration process. The product can manage a simple integration between two applications or scale easily to integrate many multiple instances of complex applications.

In addition to the new social media blades, Queplix also offers Application Software Blades for customer relationship management applications such as Siebel, SalesForce.com, and many other on-premise and cloud-based applications. Additional Application Software Blades will be made available to support business critical functions as Queplix extends its integration capabilities across many applications.

Availability

The Queplix Virtual Data Manager application blades for FaceBook (http://bit.ly/dEHYgM), LinkedIn (http://bit.ly/gtByGD) and Google Contacts (http://bit.ly/fGyYUm) are available for shipment immediately.

More Stories By Joe Austin

Joe Austin is Vice President, Client Relations, at Ventana Public Relations. He joined Ventana PR in 2006 with more than 14 years experience in high-tech strategic communications. His media relations experience spans both broadcast and print, and he maintains longstanding relationships with editors and reporters at business, IT, channel, and vertical publications. Austin's relationship with the media includes marquee outlets including CNN, BusinessWeek, USA Today, Bloomberg, and the Associated Press for clients ranging from startups to billion-dollar enterprises. Experience includes working with Maxell, McDATA (Acquired by Brocade), Center for Internet Security, Securent (Acquired by Cisco), Intrepidus Group/PhishMe, FireEye, Mimosa Systems, Xiotech, MOLI.com, EMC/Rainfinity, Spinnaker Networks (Acquired by NetApp), ONStor, Nexsan, Asigra, Avamar (Acquired by EMC), BakBone Software, Dot Hill, SANRAD, Open-E and others. With more than a decade of strategic planning, media tours, press conferences, and media/analyst relations for companies in the data storage, security, server virtualization, IT outsourcing and networking arenas, Austin's domain expertise assists in positioning clients for leadership. Austin was recently recognized as a “Top Tech Communicator” for the second year in a row by PRSourceCode. The editorial community – represented by more than 300 participating IT journalists – rated each winner based on best overall performance and recognized those who added the most value to their editorial processes in terms of responsiveness, reliability, and overall understanding of editorial needs.

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