Click here to close now.


Containers Expo Blog Authors: Tim Hinds, Blue Box Blog, Elizabeth White, SmartBear Blog, Wayne Ariola

News Feed Item

RSA Chief Art Coviello Calls for Proof, Not Promises to Assure Trust in the Cloud

Industry Must Close "Trust Void" by Giving Control and Visibility of Identities, Information and Infrastructure in the Cloud

SAN FRANCISCO, Feb. 15, 2011 /PRNewswire/ -- RSA® CONFERENCE 2011 -- In his opening keynote at RSA Conference 2011, Art Coviello, Executive Vice President of EMC and Executive Chairman of RSA, The Security Division of EMC (NYSE: EMC), outlined a strategy to close the trust void that holds many organizations back from deploying mission-critical applications in cloud environments.

In both the opening keynote address at RSA Conference and in a new EMC Vision Paper released today, "Proof Not Promises: Creating the Trusted Cloud," EMC challenges conventional thinking by affirming that the cloud can meet the security, compliance and performance conditions of any business process, even those with the strictest regulatory requirements such as PCI. However, actually trusting mission-critical business to the cloud requires the ability to inspect and monitor actual cloud conditions first-hand, not just rely on outside attestations. This can be achieved by rethinking long-standing security beliefs and using existing technologies in creative new ways.

"Establishing control and visibility over clouds is the dominant security challenge preventing organizations from fully leveraging cloud environments today, and it's a fundamental problem that EMC is committed to solving," Coviello said. "The promise is that you CAN achieve safety in the cloud. The promise is that we CAN fundamentally do security differently than we've ever done before. The proof comes when leveraging virtualization technology we can demonstrate control and visibility, the key elements of trust, in cloud environments.

"As with other IT transformations over the decades from mainframes, to client server, to the web, Coviello pointed out that virtualization and cloud computing share the same underlying information security goal of getting the right information to the right people over a trusted infrastructure in a system that can be governed and managed. But in contrast to previous IT shifts, Coviello asserted that, unless properly addressed, the enormous amount of change across the core security dimensions of information, identities and infrastructure can create immense control and visibility challenges.

"Virtualization is the cloud's silver lining because virtualization fuels the cloud's ability to surpass the level of control and visibility that physical IT delivers," Coviello continued. "By consolidating multiple systems on a single platform, organizations gain a centralized control point for managing and monitoring every virtual infrastructure component."

To gain this unparalleled visibility and consolidated control, security in virtual and cloud infrastructure must align to three fundamental attributes:

  1. Security becomes logical and information-centric, defending logical rather than physical boundaries and focusing on the protection of sensitive information and transactions rather than infrastructure.
  2. Security becomes built into infrastructure and applications with security management controls becoming far more automated, essential to enabling security and compliance to work at the speed and scale of the cloud. Achieving this means building security into virtualized components and, by extension, distributing security throughout the cloud.
  3. Security becomes risk-based and adaptive, in which organizations reduce their reliance on static rules and signatures and instead employ real-time analytics to predict threats and proactively adjust to them.

Coviello added, "These three principles can lead us to a heightened level of control and visibility that will create the critical evidence, the proof if you will, that leads to trust. The ability for organizations to inspect and verify conditions first-hand is the highest standard for trust in the cloud. It's a standard based on proof, not promises."

Richard McAniff, VMware Chief Development Officer and Co-President, Products joined Coviello onstage to illustrate several core concepts of a secure, trusted cloud by embedding security controls into the VMware virtual infrastructure. For example, McAniff demonstrated how a combined VMware vShield(TM) technology and RSA® Data Loss Prevention (DLP) solution can automatically enable information classification, discovery and security policy enforcement at the virtual infrastructure layer.

"What this will let organizations do is take an information-centric approach to creating security zones within their infrastructure," McAniff said. "Imagine your infrastructure telling you, 'Here's a suggested zone for PCI, or PII or PHI.' That truly is an intelligent infrastructure. This example reflects a key element of our collaboration with RSA to embed security controls into the virtual infrastructure and automate management to help organizations simplify the setup and operation of secure, trusted clouds."

Additional news from RSA:

  • RSA Establishes RSA(TM) Cloud Trust Authority to Accelerate Cloud Adoption: RSA announced the RSA Cloud Trust Authority, a set of cloud-based services designed to facilitate secure and compliant relationships among organizations and multiple cloud service providers. By enabling visibility and control over identities, information and infrastructure, the RSA Cloud Trust Authority will foster the trust and confidence necessary for organizations to more fully adopt cloud computing for business-critical applications and sensitive information.
  • RSA Launches Industry's First End-to-End Incident Management Solution: RSA today announced the RSA(TM) Solution for Security Incident Management, the industry's first automated solution that helps CISOs visualize and prioritize the growing number of security threats while minimizing the time-consuming manual investigation processes. The new solution is designed to enable security analysts to focus on the security risks most likely to impact business objectives with more complete information to manage the resolution of those incidents.

EMC's vision paper, "Proof not Promises: Creating the Trusted Cloud," is co-authored by Pat Gelsinger, President and Chief Operating Officer, EMC Information Infrastructure Products; Howard D. Elias, President and Chief Operating Officer, EMC Information Infrastructure and Cloud Services; Arthur W. Coviello, Jr., Executive Vice President, EMC Corporation and Executive Chairman, RSA, The Security Division of EMC; and Richard McAniff, Chief Development Officer and Co-President, Products, VMware.

About RSA

RSA, The Security Division of EMC, is the premier provider of security, risk and compliance management solutions for business acceleration. RSA helps the world's leading organizations succeed by solving their most complex and sensitive security challenges. These challenges include managing organizational risk, safeguarding mobile access and collaboration, proving compliance, and securing virtual and cloud environments.

Combining business-critical controls in identity assurance, encryption & key management, SIEM, Data Loss Prevention and Fraud Protection with industry leading eGRC capabilities and robust consulting services, RSA brings visibility and trust to millions of user identities, the transactions that they perform and the data that is generated. For more information, please visit and

This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) competitive factors, including but not limited to pricing pressures and new product introductions; (vi) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (vii) component and product quality and availability; (viii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (ix) insufficient, excess or obsolete inventory; (x) war or acts of terrorism; (xi) the ability to attract and retain highly qualified employees; (xii) fluctuating currency exchange rates; (xiii) litigation that we may be involved in; and (xiv) other one-time events and other important factors disclosed previously and from time to time in the filings of EMC Corporation, the parent company of RSA, with the U.S. Securities and Exchange Commission. EMC and RSA disclaim any obligation to update any such forward-looking statements after the date of this release.

RSA, RSA Data Loss Prevention and RSA Solution for Security Incident Management are either registered trademarks or trademarks of EMC Corporation in the United States and/or other countries. VMware and VMware vShield are registered trademarks and/or trademarks of VMware, Inc. in the United States and/or other jurisdictions. All other products and/or services referenced are trademarks of their respective companies.

Get RSA News from RSA Conference:

SOURCE EMC Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, will provide an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context w...
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new data-driven world, marketplaces reign supreme while interoperability, APIs and applications deliver un...
Electric power utilities face relentless pressure on their financial performance, and reducing distribution grid losses is one of the last untapped opportunities to meet their business goals. Combining IoT-enabled sensors and cloud-based data analytics, utilities now are able to find, quantify and reduce losses faster – and with a smaller IT footprint. Solutions exist using Internet-enabled sensors deployed temporarily at strategic locations within the distribution grid to measure actual line loads.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll share tips on how to speed up business initiatives, harness Big Data and remain one step ahead by apply...
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.