Welcome!

Containers Expo Blog Authors: Yeshim Deniz, Liz McMillan, Pat Romanski, Flint Brenton, Elizabeth White

Related Topics: Containers Expo Blog, @CloudExpo

Containers Expo Blog: Article

Moving ISV Apps in a Sales 2.0 World – What a Difference an ‘A’ Makes

An application packaged as a VA of 40+ Gigs is going to be 10 to 100 times smaller as a VAA

Innovative technology deserves new words. Back when "EJB" was the new shiny, bright center of Java standards, I was part of the team that created "ESB" - both the moniker and the market. It was a natural for me to christen AppZero's patented, OS-free server application virtualization technology "Virtual Application Appliance" (VAA). Why VAA? To compare with, and contrast against, the well-established "Virtual Appliance" (VA) concept. To both build on the known and to differentiate from it.

The compare part is that packaged either as a VA or a VAA, applications travel fully configured and arrive at their destination ready to run - for instant deployment. The contrast part is that, whereas VAs travel on a Virtual Machine (VM) complete with a fully functioning OS, AppZero VAAs travel OS-free.

The difference that the contrast makes? Let me count the ways:

  • An application packaged as a VA of 40+ Gigs is going to be 10 to 100 times smaller as a VAA
  • Sending a 40+ GB file over a network with an average file transfer rate of 1 GB every 4 hours - is measured in days; AppZero's VAAs will most likely make the same trip over lunch (see my last blog: (Size matters for apps on the move: physics for ISVs and IaaS providers)
  • Sending Microsoft OS around in VA/VMs is pretty much prohibited by Redmond-crafted license agreements. For that reason, of the 1667 matches found on VMware's Virtual Appliance Marketplace today, you will find many, many, many Linux based VAs. Windows? Not one.
  • Sending applications that run on Microsoft OS, in AppZero VAA OS-free packages, is quick, easy, and Microsoft compliant.

Put another way, AppZero VAAs let Microsoft-based ISVs deploy their applications across a network for instant PoCs and demos. Something they can't do with VAs. And, while we're in the VMware and Microsoft neighborhoods, let me mention that AppZero VAAs are hypervisor and cloud agnostic - happy on any machine (physical or virtual), anywhere (datacenter, private or public cloud).

Which brings me to Sales 2.0. Debate over the definition of Sales 2.0 fuels blogs. But, by any name, successful sales for ISVs in today's technology-shaped economy require that an application be readily accessible to its buying public, at a click of a mouse.

When an ISV uses the OS-free AppZero VAA approach, the application arrives swiftly, and ready-to-run - requiring no installation. The potential customer sees hassle-free implementation and can concentrate on using an application - not the laborious process of installation and configuring it.

And that just makes plain old-fashioned good business sense for ISVs. I'll take a look at some of the specific Sales 2.0 benefits in my next blog. In the meantime, check out our ISV Accelerator http://www.appzero.com/content/appzeros-isv-accelerator-program, or join us for a brief webinar Thursday, May 12th: "ISVs: Provision your App in a Snap for Labor-free PoCs"

I'm always looking for ways to sharpen my discussions.  So, if you have thoughts on this subject, drop me a line at GregO {@} Appzero {dot} com or tweet me at http://twitter.com/gregoryjoconnor

Register to attend the May 12 Webinar, "ISVs: provision your app in a snap for labor-free PoCs"

Catch 22 for ISVs: Your money comes from selling software, not from demoing it or from proving the concept. But reality requires that you first do the labor-intensive, revenue-free work that is proof of concept (PoC) and demo. Give AppZero 30 minutes to show you how our patented software can strip the labor required to configure and implement your PoCs and demos - whether on site or in the cloud -- reducing the time from hours and days, to minutes. Join us May 12th at 1:00 to learn how to boost the bottom line without changing your business model or technology of choice. Register now>>

More Stories By Greg O'Connor

Greg O'Connor is President & CEO of AppZero. Pioneering the Virtual Application Appliance approach to simplifying application-lifecycle management, he is responsible for translating Appzero's vision into strategic business objectives and financial results.

O'Connor has over 25 years of management and technical experience in the computer industry. He was founder and president of Sonic Software, acquired in 2005 by Progress Software (PRGS). There he grew the company from concept to over $40 million in revenue.

At Sonic, he evangelized and created the Enterprise Service Bus (ESB) product category, which is generally accepted today as the foundation for Service Oriented Architecture (SOA). Follow him on Twitter @gregoryjoconnor.

@ThingsExpo Stories
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...