Welcome!

Containers Expo Blog Authors: Pat Romanski, Elizabeth White, Liz McMillan, Yeshim Deniz, Ravi Rajamiyer

Related Topics: Containers Expo Blog, Microservices Expo

Containers Expo Blog: Article

Extend MDM with Data Virtualization

Gaining a 360 degree view of customers, products, and employees

As competition accelerates, the business case for gaining a 360o view of your customers, products, and employees is compelling.

  • 360o View of Customers - Sell additional offerings to existing customers.  Improve satisfaction.  Reduce churn.
  • 360o View of Products - Optimize supply chain decisions. Eliminate duplicate products.  Cut costs.
  • 360o View of Employees - Improve employee productivity.  Enable HR self-service.  Increase retention.

MDM Applications Are Just a Start
Master data management applications maintain and control critical master data.  However, MDM applications alone cannot fully support all your diverse business requirements.

Complementary solutions are needed to integrate related data such as order histories, inventory balances, and payroll records maintained outside your MDM hubs across a myriad of complex, disparate data silos.

Data Virtualization Finishes the Job
Data virtualization is the "one-stop virtual shop" for all your customer, product, and employee data, providing the insight your business needs to win in today's competitive marketplace.

Telco's 360o View of Customer Increases Revenue
To maximize revenue per customer and customer service levels, client service reps at a European mobile phone operator needed a 360o view of its customers.  Effective use of data virtualization provided it, federating:

  • customer master data from the MDM hub
  • service history data from the CRM system
  • billing data from the financial systems
  • call history and configuration data from the operational support systems

The results include faster issue resolution and more productive up-sell programs are reducing churn and increasing revenues.

PC Manufacturer's 360o View of Supply and Demand Optimizes Supply Chain
To optimize manufacturing efficiency and customer delivery, supply chain planners at a leading PC provider needed a global 360o view of product supply and demand data.  With data virtualization, the company now combines:

  • product data from its master data hub
  • customer demand data from its order entry systems
  • inventory data from its distribution systems
  • work-in-process data from its manufacturing operations

Using this up-to-the-minute data, orders are fulfilled more quickly, thereby improving customer satisfaction, accelerating revenue, and increasing inventory turns.

Bank's 360o View of Employee Benefits to Improve Retention
To ensure retention, employees at a money center bank needed a 360o view of its total compensation via a self-service employee benefits portal.  With data virtualization, it now federates:

  • PeopleSoft HRMS
  • myriad internal benefits and compensation systems
  • external payroll services

Securely exposing this information improved retention and lessens HR staff workload.

More Stories By Robert Eve

Robert Eve is the EVP of Marketing at Composite Software, the data virtualization gold standard and co-author of Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility. Bob's experience includes executive level roles at leading enterprise software companies such as Mercury Interactive, PeopleSoft, and Oracle. Bob holds a Masters of Science from the Massachusetts Institute of Technology and a Bachelor of Science from the University of California at Berkeley.

IoT & Smart Cities Stories
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...