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Extend MDM with Data Virtualization

Gaining a 360 degree view of customers, products, and employees

As competition accelerates, the business case for gaining a 360o view of your customers, products, and employees is compelling.

  • 360o View of Customers - Sell additional offerings to existing customers.  Improve satisfaction.  Reduce churn.
  • 360o View of Products - Optimize supply chain decisions. Eliminate duplicate products.  Cut costs.
  • 360o View of Employees - Improve employee productivity.  Enable HR self-service.  Increase retention.

MDM Applications Are Just a Start
Master data management applications maintain and control critical master data.  However, MDM applications alone cannot fully support all your diverse business requirements.

Complementary solutions are needed to integrate related data such as order histories, inventory balances, and payroll records maintained outside your MDM hubs across a myriad of complex, disparate data silos.

Data Virtualization Finishes the Job
Data virtualization is the "one-stop virtual shop" for all your customer, product, and employee data, providing the insight your business needs to win in today's competitive marketplace.

Telco's 360o View of Customer Increases Revenue
To maximize revenue per customer and customer service levels, client service reps at a European mobile phone operator needed a 360o view of its customers.  Effective use of data virtualization provided it, federating:

  • customer master data from the MDM hub
  • service history data from the CRM system
  • billing data from the financial systems
  • call history and configuration data from the operational support systems

The results include faster issue resolution and more productive up-sell programs are reducing churn and increasing revenues.

PC Manufacturer's 360o View of Supply and Demand Optimizes Supply Chain
To optimize manufacturing efficiency and customer delivery, supply chain planners at a leading PC provider needed a global 360o view of product supply and demand data.  With data virtualization, the company now combines:

  • product data from its master data hub
  • customer demand data from its order entry systems
  • inventory data from its distribution systems
  • work-in-process data from its manufacturing operations

Using this up-to-the-minute data, orders are fulfilled more quickly, thereby improving customer satisfaction, accelerating revenue, and increasing inventory turns.

Bank's 360o View of Employee Benefits to Improve Retention
To ensure retention, employees at a money center bank needed a 360o view of its total compensation via a self-service employee benefits portal.  With data virtualization, it now federates:

  • PeopleSoft HRMS
  • myriad internal benefits and compensation systems
  • external payroll services

Securely exposing this information improved retention and lessens HR staff workload.

More Stories By Robert Eve

Robert Eve is the EVP of Marketing at Composite Software, the data virtualization gold standard and co-author of Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility. Bob's experience includes executive level roles at leading enterprise software companies such as Mercury Interactive, PeopleSoft, and Oracle. Bob holds a Masters of Science from the Massachusetts Institute of Technology and a Bachelor of Science from the University of California at Berkeley.

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