Welcome!

Containers Expo Blog Authors: Pat Romanski, Elizabeth White, Amit Gupta, Liz McMillan, Stackify Blog

Related Topics: Containers Expo Blog, Microservices Expo

Containers Expo Blog: Article

Data Virtualization Reaches Critical Mass

Independent research firm publishes report touting data virtualization successes

Technology Advancements, New Patterns, And Customer Successes in the Spotlight
On June 15, 2011, the first ever analyst report 100% focused on Data Virtualization was published by a research team led by Brian Hopkins of Forrester Research. The report, entitled Data Virtualization Reaches Critical Mass: Technology Advancements, New Patterns, And Customer Successes Make This Enterprise Technology Both A Short- And Long-Term Solution by Brian Hopkins with Alex Cullen, Mike Gilpin, Boris Evelson, Gene Leganza, and Mackenzie Cahill, examines a range of data virtualization topics and provides a number of adoption recommendations.

Defining Data Virtualization
Forrester's earlier seminal research on Information-as-a-Service (IaaS) sets the stage for this new report. In it they make the following distinction between data virtualization and Iaas:

  • "Data virtualization is a technology that abstracts, transforms, federates, and delivers data taken from a variety of heterogeneous information sources. It allows consuming applications or users to access data from these various sources via a request to a single access point."
  • "Forrester differentiates data virtualization from the notion of data fabric and information-as-a-service, even though these terms are often used synonymously. Data virtualization refers to the core technology stack, and data fabric is used to indicate an enterprise deployment of data virtualization and supporting technologies, whereas IaaS refers to a broadly scoped data services deployment that includes data fabric and other SOA technologies such as ESBs."

Significant Drivers Propel the Data Virtualization Trend
Hopkins and team findings regarding what is driving demand for data virtualization are insightful. In particular they point out:

  • Shortcomings in ETL-based data integration approaches cause degradation of data quality and delayed information.
  • Traditional data integration approaches that consolidate multiple databases into a single warehouse are too slow, expensive and risky in today's dynamic business environment.
  • Cloud-based data sources add new integration complexity
  • Business cannot wait for long running initiatives such as MDM and will take the integration problem into their own hands if IT cannot provide better short term alternatives.

Data Virtualization Adoption Expected to Accelerate
Based in their research, Forrester estimates less than 20% data virtualization adoption overall. And even within the early adopters, usage levels have significant room to expand. Forrester provided Qualcomm as an example of expansion. "When we realized that we didn't have to physically move data around for integration, the technology started to really make sense. Now we have gone from point solutions to an enterprise deployment [of data virtualization]."

Forrester projects a significant acceleration of data virtualization adoption in the coming 18-30 months as new usage patterns and successes increase awareness and interest.

Technology Advancements Are Critical
The report identifies six technology advancements that are breaking down barriers to adoption.  These include:

  • "Cost-based query optimization increases the number of usage patterns.
  • Distributed caching enables enterprise-scale operations.
  • Improved discovery tools make virtual data stores easier to create.
  • Data masking adds element-level protection to virtual data sources.
  • More out-of-the-box third-party integrations create a true enterprise platform.
  • Integration of big data expands the potential for business insight."

Data Virtualization Adoption Goes Across Industries
The Forrester report details several data virtualization success stories, including Composite Software customers Pfizer and Qualcomm.  For Pfizer, moving to a single BI platform was simply not cost effective; however, operating with several platforms presented integration challenges that affected quality, speed, and cost. The drug company implemented virtualization technology from Composite Software early in the integration process to prototype new data sources prior to adding them to its enterprise data warehouse, and achieve better integration of data with existing BI tools. As a result, it significantly reduced the integration cycle time as well as its cost.

Qualcomm initially procured Composite Software's virtualization technology to access customer data in salesforce.com and combine it with ticket information from internal systems. It implemented a system leveraging vendor-supplied out-of-the-box integration to create a relational virtual database within its firewall. This provided better performance and was much simpler to implement that a straight web service approach; the company accomplished the project in a matter of weeks. Based on this success, Qualcomm has now deployed an enterprise information fabric architecture using the Forrester hourglass strategy.

Beyond Qualcomm in telecommunications technology and Pfizer in pharmaceuticals, adoption in heath care (HealthNow) and financial services (another Composite Software customer not specifically identified in the report)  was also described.  More in-depth case studies at these firms and others reveals the range of adoption patterns and business value opportunities outlined in the report.  And beyond these industries, other significant adoption has occurred in energy, federal government, media, retail and more.

Data Virtualization Recommendations
The report closes with tangible advice to Enterprise Architects charged with delivering business value.  In particular they counsel adoption of data virtualization to as a tangible immediate solution to current business problems.  For more insights into the issues, opportunities and next steps, a copy of the Forrester Research report is available here.

More Stories By Robert Eve

Robert Eve is the EVP of Marketing at Composite Software, the data virtualization gold standard and co-author of Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility. Bob's experience includes executive level roles at leading enterprise software companies such as Mercury Interactive, PeopleSoft, and Oracle. Bob holds a Masters of Science from the Massachusetts Institute of Technology and a Bachelor of Science from the University of California at Berkeley.

@ThingsExpo Stories
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant th...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.