Welcome!

Containers Expo Blog Authors: Yeshim Deniz, Liz McMillan, Pat Romanski, Zakia Bouachraoui, Elizabeth White

Blog Feed Post

vSphere--VMware's Big Bet

Implications:
vSphere represents the fruition of the product roadmap Paul Maritz introduced at VMWorld 2008 in Las Vegas. So it's not actually a new announcement. vSphere is big news because it removes the lingering vestiges of doubt ever present in the minds of risk-averse technology directors and financial directors. And it "colonizes the cloud" and deems it safe for settlers. The announcement signals VMware's(NASDAQ:VMW) success in creating a competitive strategy and executing on that strategy. What is the strategy? It's a couple of things.

Analysis:
vSphere changes the frame for virtualization. Rather than remain a "server" solution, vSphere chooses the datacenter as its battleground. And this location and the timing of VMware's(NASDAQ:VMW) announcement comes as Microsoft(NASDAQ:MSFT) goes to market with Windows Server 2008 and promises to deliver the virutualization components soon. So while Microsoft(NASDAQ:MSFT) works on it's server virtualization capabilities, VMware(NASDAQ:VMW) now positions its product line as a Data Center solutiono. And this distinction substantially disrupts both the Cloud marketplace as well as the server operating system marketplace.

How does VMware(NASDAQ:VMW) disrupt the "Cloud Space"? The Data Center Operating System might be perceived as a "forking-move" in that it simultaneously seizes the "Data Center OS" territory, while it also marks the cloud territory as "safe for settlers and their horses." While Amazon.com(NASDAQ:AMZN) and other vendors have cloud solutions, corporate IT likes to host its own applications and nobody wants to try to invent their own "Cloud." As a metaphor the "Cloud" addresses many of the challenges IT Directors face with their own internal datacenters. And it fully realizes the impulses that currently drive the drive to virtualization.

And yes, the "cloud" part is important because CIOs and IT directors seeking a data center solution can't help but hear the music of the cloud. And so when choosing a Data Center "strategy" VMware's solution fully addresses the performance, scalability, security, and manageability challenges of Data Center virtualization, while simultaneously proving a well understood and logical avenue to the future--to the Cloud.

While few large or medium data centers will go to production in the cloud this year. VMware's(NASDAQ:VMW) vSphere solves the problems facing IT Directors in the here and now. Firms with highly heat or space constrained data centers have a heightened incentive to execute a server consolidation in 2009 and 2010. The credit crunch makes it more difficult to allocate scarce capital to construct new data centers.

Vmware's(NASDAQ:VMW) vSphere enables firms to consolidate and manage on an enterprise scale by enabling firms with a total business solution to data center virtualization. vSphere gives firms that already use VMware(NASDAQ:VMW) a strong, much needed, and business friendly reason to fully execute on the virtualization strategy. Microsoft(NASDAQ:MSFT) technology while present in every data center is better tolerated that it is well-liked (does not play well with others, and tends to hog the ball). Moreover, no technology administrator, no matter how loyal to Microsoft(NASDAQ:MSFT) could honestly say that stability and security come to mind when describing the Microsoft(NASDAQ:MSFT) operating system. But this same director would very much like to run a Microsoft(NASDAQ:MSFT) operating system within a well-secured virtual machine.

Microsoft will make inroads in small business, but VMware(NASDAQ:VMW) now has a whole new world of opportunity ahead. The business of helping



Read the original blog entry...

More Stories By Brian McCallion

Brian McCallion Bronze Drum works with executives to develop Cloud Strategy, Big Data proof-of-concepts, and trains enterprise teams to rethink process and operations. Focus areas include: Enterprise Cloud Strategy and Project Management Cloud Data Governance and Compliance Infrastructure Automation

IoT & Smart Cities Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...