Welcome!

Containers Expo Blog Authors: Greg Schulz, Elizabeth White, XebiaLabs Blog, Liz McMillan, Ed Featherston

Related Topics: @CloudExpo, Containers Expo Blog, Agile Computing, Cloud Security, Government Cloud

@CloudExpo: Article

Taking the Pulse of Cloud Computing, Fall 2011

As Cloud Expo Silicon Valley approaches, what's being said, written, and done?

The markets may be melting, but Cloud Computing continues to attract headlines, VC dollars, M&A activity, and more. So let's take a quick look at what's being said, written, and done about the Cloud...now that we have reached Fall 2011.

Given the state of the economy, let's start with Forbes.com, where Joe McKendrick (@JoeMcKendrick on Twitter) recently wrote:

"As we ponder unemployment and underemployment in our economy, the availability of cheap cloud computing may be laying the groundwork for a startup boom, the likes we have never seen before."

McKendrick insists that cloud computing isn’t revolutionary because it’s changing the mode of technology delivery. "The real revolution that is underway," he claims, "is that it is opening up new lines of business in information technology or service delivery — even among non-IT businesses." Fighting talk.

Another Cloud commentator worth consulting is always Forrester's James Staten (@staten7), whose blog is always worth reading.

He recently wrote that, in his view, "our beloved cloud computing market showed significant signs of maturing," citing as evidence three simultaneous but independent announcement - from VMware, Citrix, and Microsoft. He felt that it was a kind of tipping point for the Cloud:

"Together, these announcements are strong milestones to the continuing progress and solid traction cloud platforms are having with the market. While the private cloud market is still very, very young, moves like these put it on more solid footing..."

One of the unusual characteristics of cloud computing is that it has perhaps one of the most vocal community of practitioners - infrastructure gurus of every stripe. So let's look what some of them are saying, to see if they share this heady enthusiasm as expressed by the analysts.

Where better to start than with the CTO & Co-Founder of Cloudscale, Randy Bias (@RandyBias)? Bias, like many of the Clouderati, is also keen blogger. In a recent post he opined that such confusion as we still see around virtualization and cloud computing "is because the change is so big, it’s hard for people to wrap their head around it. Folks struggle to find simple answers to a complex, multi-pronged, disruptive change."

Bias then continued with a call to action to his readers and followers:

"You need to watch the people and organizations who are part of the change.  Watch Amazon.  Watch Google.  Watch OpenStack and Open Compute.  Watch Cloudera and Hadoop.  Watch Salesforce, Heroku, and Engine Yard.  You can even watch VMware and what they do with CloudFoundry."

Bias's advice is worth bearing in mind if you want to bring yourself up to speed with the fundamental and deep changes to how the entire IT stack is designed, delivered, and managed.

Next let's turn to another card-carrying member of the Clouderati, Simon Crosby (@SimonCrosby). Now helping head up Bromium, Crosby recently surveyed the entire IT landscape through the lens of cloud computing, in the course of which he made the following observation:

"The Enterprise Private Cloud market is growing at about 30% per year, but IaaS and PaaS clouds, already well beyond the hypervisor-as-service-interface, are growing at break-neck pace of about 70% per year, driven by the staggering growth of mobile apps and our insatiable consumer appetite for services."

Crosby is no stranger to being - and staying - ahead of the curve. He is a true IT canary.

As is James Urquhart (@jamesurquhart), who recently blogged about how cloud computing "is an operation model, not a technology." For Urquhart, the chief thing to bear in mind is that "for the foreseeable future, applications are king" - a thought that he developed as follows:

"The application-centricity of cloud leads to an interesting corollary: if the focus of cloud is on applications, then all cloud solutions must look at the problem they solve from the perspective of the application. In other words, designing a tool for virtual machine management in the cloud is a short-term game. Eventually, the application will begin to hide the containers in which it runs, and the concept of managing a guest operating system in a virtual machine won't make sense.

However, designing tools with the development, deployment, and operations of code and data in the cloud model has tremendous promise. It's a disruptive concept--displacing our server-centric past--and one for which few enterprises have any serious tools or processes. Certainly not in terms of operations."

Urquhart is not alone in stressing the "application-centricity" of the Cloud. Peter Coffee (@PeterCoffee), known for decades as Technology Editor for eWEEK, is now Director of Platform Research for Salesforce.com, and is one of the many insightful speakers due to give sessions at the upcoming Cloud Expo Silicon Valley being held November 7-10 at the Santa Clara Convention Center.

In a world where every IT asset has a feed - in the era of 'Cloud 2' - the cloud model, Coffee believes, is changing:

"The first decade of cloud computing decisively demonstrated that massively sharable/scalable systems can shrink operating costs and slash development delays, but the era of 'Cloud 2' goes farther to turn the cloud model from a perceived challenge into a compelling avenue for IT innovations that need not compromise security or governance."

In a Cloud Expo session called Open Networks, Trusted Clouds: The Road Map to 'Social' Security, Coffee will be exploring further the potential of “application as conversation.”

I will continue this informal round-up tomorrow morning at the same time.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...