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What Is Your Strategy for Data Virtualization?

Adopt proven data virtualization usage patterns to ensure success

Data virtualization is a data integration approach used by innovative organizations to achieve business agility.

Do you want to achieve similar gains, but are unsure where to apply data virtualization?

There is no need to guess.  Follow the leaders down one or more of the five paths to data virtualization success.

Five Popular Data Virtualization Usage Patterns
Data virtualization is a versatile data integration solution that can be deployed to solve a wide range of data integration challenges.  Based on nearly ten years of successful implementations, several common usage patterns have emerged to help guide your enterprise's data virtualization adoption strategy.

These data virtualization usage patterns include:

  • BI data federation
  • Data warehouse extension
  • Enterprise data virtualization layer
  • Big data integration
  • Cloud data integration

Let's briefly examine each one.

BI Data Federation
Historically, BI data federation has been the most popular data virtualization starting point.  Data virtualization is an excellent way to expand BI reporting to sources beyond the existing cubes or data marts.  Popular BI vendors such as IBM Cognos and SAP Business Objects have promoted this approach and even embedded data virtualization offerings in their BI solutions to simplify this method of adoption.  The benefits of this approach include both more complete and actionable information and faster time-to-solution.

Data Warehouse Extension
Extending the data warehouse
has gained popularity in recent years as another starting point for adopting data virtualization.  In the struggle to maintain data warehouses and keep pace with accelerating business and technology changes, IT organizations have adopted data virtualization as effective way to augment warehouse data.   Examples include augmenting internal warehouse data with external data, combining last night's warehouse data with today's data and complementing summarized warehouse data with detailed drill-down data.  Data warehouse prototyping, federating multiple warehouses after a merger and support for data warehouse migration are additional sub-patterns within the data warehouse extension approach.  Beyond information and agility value, enterprises also increase their return on prior data warehouse investments.

Enterprise Data Virtualization Layer
Once comfortable with the initial, project-oriented data virtualization deployments, the next step is often deploying a more enterprise-wide data virtualization layer.  A data virtualization layer combines SOA principles, such as decoupling, reuse, and agility, with key information governance principles, such as abstraction, shared semantic models and data standards, to enable IT to build and deploy a layered, enterprise-wide data architecture in a simpler, faster, more consistent and scalable manner.

Big Data Integration
Big data integration
has recently emerged as a popular data virtualization pattern driven by enterprises' rapid adoption of analytics.  Most of these analytics run on new "Big Data" data stores such as Hadoop and analytic data warehouse appliances such as IBM Netezza.  Once these new stores are in place, organizations soon realize they can gain additional insight if they integrate these new big data silos with their existing enterprise data.  This is where data virtualization comes in, providing a rapid integration approach that doesn't require additional replication of already "big" data sources.

Cloud Data Integration
Cloud data integration
has also recently emerged as a popular data virtualization pattern as enterprises take advantage of new Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS) offerings.  However, each new cloud source and consumer must be integrated with the existing IT environment - a problem that data virtualization is ideally architected to solve.

More Stories By Robert Eve

Robert Eve is the EVP of Marketing at Composite Software, the data virtualization gold standard and co-author of Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility. Bob's experience includes executive level roles at leading enterprise software companies such as Mercury Interactive, PeopleSoft, and Oracle. Bob holds a Masters of Science from the Massachusetts Institute of Technology and a Bachelor of Science from the University of California at Berkeley.

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