Containers Expo Blog Authors: Elizabeth White, Pat Romanski, Yeshim Deniz, Flint Brenton, Gordon Haff

Related Topics: Containers Expo Blog, Microservices Expo

Containers Expo Blog: Article

Will Data Virtualization Work for Me?

Data virtualization delivers across multiple industries and challenges

Meeting Business Needs Drives Data Virtualization Adoption
Making effective business decisions requires knowledge and insight that can only be developed from access to and analysis of complete, high-quality actionable information.

Data virtualization enables IT to deliver this information to business with greater agility and lower costs than traditional data integration approaches and technologies.

  • But how does data virtualization apply to my situation?
  • Are there any patterns of adoption that I can look to for guidance?
  • And in particular, what about my industry? Can I learn from others with similar business challenges?

The Data Virtualization Usage Patterns Point of View
What Is Your Strategy for Data Virtualization?
described data virtualization as a versatile data integration solution that can be deployed to solve a wide range of data integration challenges.  With nearly ten years of successful data virtualization implementations underway, several common usage patterns are available to guide an enterprise's data virtualization adoption strategy. These data virtualization usage patterns include:

  • BI data federation
  • Data warehouse extension
  • Enterprise data virtualization layer
  • Big data integration
  • Cloud data integration

The Data Virtualization Industry Solution Point of View
While the above patterns apply across every industry to some degree, addressing challenges unique to specific industries have also guided data virtualization adoption.   Looking at data virtualization through an industry lens is an especially effective way for data virtualization champions to understand and then internally communicate how data virtualization will work in their organization.

Data Virtualization in Financial Services
Why the Financial Services Industry Likes Data Virtualization
highlighted several of the most frequent use cases that have made the Financial Services industry, the largest adopter of data virtualization to date including:

  • Risk Management - Data virtualization aggregates a single view of institution-wide risk so you can better manage market, credit and operational risks in real-time.
  • Reference Data Sharing - Data virtualization provides a single virtual source for reference and other data required to complete a financial transaction or a critical analysis.
  • Prime Brokerage Reporting - Data virtualization provides the single view of positions and trades your prime customers' want, whenever they want it.
  • Financial Analysis and Trading - Data virtualization simplifies and reduces analyst time spent on data access.  Your analysts spend more time performing the analyses your traders and customers can leverage for greater profits.
  • Mergers & Acquisitions - Data virtualization lets you virtually federate data from across these duplicate systems so you can gain cross-selling synergies sooner.
  • Compliance Reporting - Data virtualization simplifies compliance reporting for regulatory initiatives including Dodd-Frank, Basel II and Sarbanes-Oxley.  Because internal systems have been optimized for operations, not compliance, data virtualization reduces the data integration component in your compliance reporting costs.

Data Virtualization in Communications and Media
Why Communications and Media Companies Like Data Virtualization
identified how communications and media companies, such as AT&T, Bell Canada, Comcast, CondeNast, Nielsen, Scripps Networks, TELUS, Time Warner Cable and TurkCell rely on the data virtualization platforms to provide the dynamic and diverse information required across a range of strategic initiatives and business-critical IT projects.  These include the following, just to name a few:

  • Flexible Ratings Data Analytics - To enable their TV network customers to respond faster to viewing trends via more robust ratings analysis, this marketing information company used Composite Software's data virtualization platform.  Results included a 50% faster response to new data requests, 80% faster reporting runtimes, improved customer satisfaction and 250% payback in nine months.
  • Media Access and Ad Sales Reporting - To improve sales teams' productivity, this lifestyle cable media company used Composite Software's data virtualization platform to combine data from disparate media access and ad sales management systems. Results included a 2% increase in ad sales with payback in four months.
  • Magazine Merchandizing Portal - To increase sell thru, product profitability and sales productivity for single copy magazine sales, this US distributor used data virtualization to provide a real-time view of point-of-sale scan, order management, and CRM data for their sales teams.  Results included a 5% increase in product profitability with payback in three months.
  • 360° View of Cellular Customer Data - To maximize revenue per customer and customer service levels, this European mobile phone operator used Composite Software data virtualization products to combine customer service data from their customer reporting data warehouse, billing data from their financial systems, and call and configuration data from their operational support systems to deliver a 360o view of customers to their customer service representatives.  Faster issue resolution and more productive up-sell programs reduce churn and increase revenues.

Data Virtualization in Energy Companies

Why Energy Companies Like Data Virtualization identified how four of the top five global energy companies rely on data virtualization to provide the diverse information that fuels upstream, downstream and back-office business success  Here are but a few of the use cases these innovative IT organizations have deployed:

  • Well Maintenance and Repair - Keeping wells up and pumping drives revenue. When wells go down, getting the right repair rigs and teams on site fast is critical. To allocate these scarce resources optimally requires dispatchers and triage teams have real-time access to repair rig status, staffing availability, best practice procedures, maintenance records, flow rates, and more.  Data virtualization accesses and combines this diverse data so the oil and gas keep flowing.
  • Regulatory Reporting - The energy industry is one of the most highly regulated industries today. EPA, OSHA, DOT, and many other federal and state agencies require hundreds of compliance reports.  Because internal systems have been optimized for operations, not compliance, integrating the data needed from across these systems is often the biggest component in your compliance reporting costs.  Data virtualization quickly and easily federates diverse data from across operational systems, while leaving operating data in place to avoid the extra costs that result from unnecessary data replication.
  • Research and Development - Effective R&D pipeline management is the key to expanding energy sources, enhancing recovery and yield, and reducing costs in the energy business.  Currently, most research project information resides is multiple systems.  Managers have to access these separate systems to extract, compile, and assemble reports from multiple laboratory operations in order to keep up. Data virtualization offers easier access and visibility across the entire R&D process.
  • Human Resource Management - The shortage of skilled petroleum engineers, roustabouts, geologists, and others continues to worsen. A ttracting, developing and retaining a highly skilled professional workforce has become a top priority. Information is critical including skills development, legal and regulatory mandates, and demographic shifts in workforce composition. Data virtualization easily integrates all this data to maximize the work force.
  • Sales Management - Sales managers need up-to-the-minute information at their fingertips to increase revenue and drive sales productivity. The costs associated with lost opportunities or problems left unresolved are significant. Answers to questions such as am I tracking to make my numbers this month, what are the hot products, how is my customer satisfaction, where can I get additional sales, and more are constantly being asked each day. While this information resides in multiple silos, you need what you need, no matter where it resides. Data virtualization can bring that information to sales leaders so they can hit revenue objectives.

Data Virtualization in Federal Agencies
Why Federal Government IT Leaders Like Data Virtualization
identified how with money tighter than ever, federal agencies are under increasing pressure to improve efficiency, share information more readily and execute on ever-expanding congressional mandates.  This has led to a proliferation of data virtualization adoption across multiple agencies to provide solutions such as:

  • Data Virtualization Supports SOA - Delivering data to consuming applications via SOAP, JMS and REST, data services can be applied to multiple projects, so government IT leaders can achieve their agility and reuse objectives. Data virtualization platforms even allow agencies to repurpose "non-SOA" code such as relational views into sharable data service in just a few clicks.
  • Federal Enterprise Architecture (FEA) Model Support - Data services built and deployed using data virtualization are key enablers for the following FEA components; Service Component Reference Model, Technical Reference Model, and Data Reference Model.
  • Cross-agency Data Sharing - Data virtualization can help the government share data held in disparate IT systems and groups, presenting the information to multiple agency applications in a uniform fashion.
  • Simplified Website Development - Government agencies use data virtualization to simplify the process of turning disparate source data into easy-to-consume data for internal and external web portals.
  • Single View of a "Person of Interest" - Today, several defense and intelligence agencies use data virtualization to gain real-time or near real-time access to seemingly innocuous information from multiple partners throughout the intelligence community to effectively profile persons of interest
  • Operational Improvement - By providing on-demand capture and analysis of operational data, data virtualization helps government agencies make better decisions and improve operations.

More Stories By Robert Eve

Robert Eve is the EVP of Marketing at Composite Software, the data virtualization gold standard and co-author of Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility. Bob's experience includes executive level roles at leading enterprise software companies such as Mercury Interactive, PeopleSoft, and Oracle. Bob holds a Masters of Science from the Massachusetts Institute of Technology and a Bachelor of Science from the University of California at Berkeley.

@ThingsExpo Stories
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
With privacy often voiced as the primary concern when using cloud based services, SyncriBox was designed to ensure that the software remains completely under the customer's control. Having both the source and destination files remain under the user?s control, there are no privacy or security issues. Since files are synchronized using Syncrify Server, no third party ever sees these files.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
delaPlex is a global technology and software development solutions and consulting provider, deeply committed to helping companies drive growth, revenue and marketplace value. Since 2008, delaPlex's objective has been to be a trusted advisor to its clients. By redefining the outsourcing industry's business model, the innovative delaPlex Agile Business Framework brings an unmatched alliance of industry experts, across industries and functional skillsets, to clients anywhere around the world.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...