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It’s Here! The First Book on Data Virtualization

Ten enterprise data virtualization case studies profiled

Take the Data Virtualization Plunge
Are you ready for a 201 page deep dive into data virtualization?

If so, you are in for a treat.

On October 11, 2011  the first book written on data virtualization, Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility was introduced to positive reviews from some of today's leading business intelligence (BI) and data integration analysts.

Data Virtualization Adoption at Ten Enterprises Profiled
Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility explores today's data virtualization solutions and presents ten Composite Software-enabled case studies describing how enterprises across a wide range of industries and domains have successfully adopted data virtualization to increase business agility.  The book is co-authored by industry veterans Judith R. Davis and Robert Eve.

Focus Is on Business Agility and ROI Benefits
The data virtualization case studies examine why and how Comcast, Compassion International, Northern Trust, NYSE Euronext, Pfizer Inc. and Qualcomm Incorporated and four other large enterprises gained significant business agility and other benefits by implementing data virtualization solutions using the Composite Data Virtualization Platform.

By significantly improving business decision agility, time-to-solution agility and resource agility, data virtualization provided these enterprises with business agility value far beyond that which could have been achieved through traditional data integration methods alone

Cited return on investment includes:

  • NYSE Euronext saved $4.5 million for one data virtualization project alone.
  • Qualcomm saved $2.2 million across five initial projects.
  • Northern Trust achieved a 50 percent reduction in time to market and 200 percent ROI.
  • Compassion achieved development cost reductions of 30 percent.

An Excerpt from the Foreword
Colin White, president of BI Research, wrote the book's Foreword.  In it he offered several key points about the challenge and opportunity data virtualization provides including:

  1. "Growing demand to access data not managed by the data warehouse, coupled with the need to access current data for more agile decision making, means organizations have to change the way data is accessed and used by business users."
  2. "Data virtualization is a set of techniques and technologies that provide the key underpinnings that enable organizations to give users a single interface to the data and data services they need, regardless of where the data is stored or how it is organized."
  3. "This book should be read not only by IT professionals who are interested in, or considering the use of data virtualization, but also by executives and business users who are looking for ways of improving access to data for business decision making."

Fast Track to Successful Data Virtualization Adoption
For organization's new to data virtualization, Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility demonstrates with real-world examples how to move beyond traditional data integration and use data virtualization.  For organizations experienced with data virtualization, the book is designed to help successfully accelerate and expand adoption, compound business agility gains and achieve other business and IT benefits from data virtualization.

BI and DI Industry Analysts Weigh In
The following business intelligence and data integration industry analysts weighed in with the following opinions regarding the book:

  • "Time to value is a critical business issues facing understaffed and underfunded IT departments today. This book provides useful real-world case studies and a practical road map for navigating your data virtualization implementations." - Claudia Imhoff, President, Intelligent Solutions, Inc.
  • "A recommended read for BI specialists interested in knowing how data virtualization can revolutionize their real-life BI systems today." - Rick van der Lans, President, R20/Consultancy
  • "A proven fast track to achieving business agility through data virtualization.  It is clear that the time for data virtualization is now." - Shawn Rogers, Vice President of Research, Enterprise Management Associates
  • "Today's dynamic businesses require agile approaches to managing IT operations.  In this book, leading companies share how data virtualization was key to their successes." - Wayne Eckerson, Director of Research, TechTarget
  • "If you have not thought about data virtualization, you're missing a key tool that leverages modern system architectures to help deliver vital business value from growing numbers of data sources. Start here, and use these ideas as a foundation for your future architecture." Merv Adrian, Vice President of Research, Gartner, Inc.
  • "Many thanks to Composite Software and ten of its customers for sharing their pragmatic approaches to business agility and data virtualization." - Mike Ferguson, President, Intelligent Business Strategies

Learn More
For more information on the book including a free abridged version, please visit www.datavirtualizationbook.com To stay abreast of the buzz, you can follow the book on Twitter using #dvbook or @dvbook or visit the book's Facebook page. To purchase Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility please visit Amazon.com.

More Stories By Robert Eve

Robert Eve is the EVP of Marketing at Composite Software, the data virtualization gold standard and co-author of Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility. Bob's experience includes executive level roles at leading enterprise software companies such as Mercury Interactive, PeopleSoft, and Oracle. Bob holds a Masters of Science from the Massachusetts Institute of Technology and a Bachelor of Science from the University of California at Berkeley.

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