Welcome!

Containers Expo Blog Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Zakia Bouachraoui, Pat Romanski

Related Topics: Containers Expo Blog, @CloudExpo

Containers Expo Blog: Blog Post

Misunderstanding Server Application Virtualization Made Simple

Enterprise applications – both desktop and server; homegrown or ISV – all need to be provisioned as quickly and easily as an app

One of the questions I get asked most frequently is, “How is AppZero different than App-V?”  Until somewhat recently the answer was pretty simple, “App-V virtualizes desktop applications; AppZero virtualizes server applications.”  Desktop …… big boy apps. We had a hallelujah moment here when Microsoft announced that App-V would be handling server applications.   After all, with Microsoft throwing its hat in our ring, they’ll also be throwing their marketing machine in right along with it.  Good news for us.  Right? Not so fast...



Perception shapes vision.  I remember as a kid in school, being bored looking at a black and white sketch of some woman sitting at her mirror.  It got more interesting when the teacher told us that it was really a picture of a death's head.  And instantly I saw a skull.* What you think defines what you'll see.

AppZero's bread and butter is the virtualization of server applications, not servers.  The challenge for the category is that server virtualization (hypervisors/VMs) and desktop application virtualization (think Microsoft App-V) shape most people's perceptions of what problems we solve and use cases we fit.

One of the questions I get asked most frequently is, "How is AppZero different than App-V?"  Until somewhat recently the answer was pretty simple, "App-V virtualizes desktop applications; AppZero virtualizes server applications."  Desktop ...... big boy apps.

We had a hallelujah moment here when Microsoft announced that App-V would be handling server applications.   After all, with Microsoft throwing its hat in our ring, they'll also be throwing their marketing machine in right along with it.  Good news for us.  Right?

Not so fast.  It turns out that Microsoft Server App-V is not a stand-alone product.  You can't buy it off the shelf or download it from Microsoft's volume license site because it is a feature of Microsoft's System Center Virtual Machine Manager 2012.  So, 1) it's not a product 2) it's not available yet  and 3) when it is, it will only be for Windows (2008?) - marked destination Azure.  Contrast:  AppZero virtualizes Windows, Linux, and Solaris server applications today  .... Leaving us in a category of one.

Speaking with so many cloud providers, ISVs, Fortune double digits, and technology giants on pretty much a daily basis, I sense a big shift underway.  The cloud and all of its potential has fueled a general hunger to exploit barrier free utilization of resources - whether in the cloud (federated or hybrid) or in the datacenter - in any combination, according to the needs of the business.

Enterprise applications - both desktop and server; homegrown or ISV - all need to be provisioned as quickly and easily as an app store.  Provisioned and seamlessly moved as often and to as many different types of destinations as needed to provide IT as a service, applications must be agile to add value in the days to come.

In a recent blog (Measuring cloud agility in lunches, not days), I concluded, "Lunch is agile.  Days are not."  An enterprise application travelling on top of a VM is in days territory, not a player in on-demand, barrier free resource utilization.  That same application, packaged as an OS-free AppZero VAA is suited up and ready to play with agility in the Elastic Enterprise.  (More on that one soon. )

For now, I'll make it simple:  server application virtualization is perfectly suited for:

1.    ISVs who want to do instant demos and PoCs, and who want a streamlined, customer-proofed way to distribute their applications

2.    Anyone who wants to move server-based applications to and from the cloud - any cloud.

* Link to: Skull or girl?

I am always looking for a way to communicate better and cut to the heart of any discussion. So, if you have thoughts on this subject drop me a line at GregO {@} Appzero {dot} com or tweet me at http://twitter.com/gregoryjoconnor.

Register to attend: "ISVs: win more deals with customer-proof demos and PoCs" When you sell software for a living, you are always on the lookout for ways to improve your win rate, increase revenue, cut costs and otherwise improve the bottom line.  AppZero is here with cutting-edge technology a business decision maker can love.  Join us as we clearly and briefly make the case for how we impact your business at each step in the sales cycle from initial demo and PoC through distribution, implementation, and on-going upgrades.  We make moving your applications easy and instantaneous with technology that makes a compelling business case. Join us on Thursday, Oct 27th @ 1pm EDT  Register now>>

More Stories By Greg O'Connor

Greg O'Connor is President & CEO of AppZero. Pioneering the Virtual Application Appliance approach to simplifying application-lifecycle management, he is responsible for translating Appzero's vision into strategic business objectives and financial results.

O'Connor has over 25 years of management and technical experience in the computer industry. He was founder and president of Sonic Software, acquired in 2005 by Progress Software (PRGS). There he grew the company from concept to over $40 million in revenue.

At Sonic, he evangelized and created the Enterprise Service Bus (ESB) product category, which is generally accepted today as the foundation for Service Oriented Architecture (SOA). Follow him on Twitter @gregoryjoconnor.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.