Containers Expo Blog Authors: Liz McMillan, Pat Romanski, Yeshim Deniz, Elizabeth White, Zakia Bouachraoui

Related Topics: Containers Expo Blog, @CloudExpo

Containers Expo Blog: Blog Post

Misunderstanding Server Application Virtualization Made Simple

Enterprise applications – both desktop and server; homegrown or ISV – all need to be provisioned as quickly and easily as an app

One of the questions I get asked most frequently is, “How is AppZero different than App-V?”  Until somewhat recently the answer was pretty simple, “App-V virtualizes desktop applications; AppZero virtualizes server applications.”  Desktop …… big boy apps. We had a hallelujah moment here when Microsoft announced that App-V would be handling server applications.   After all, with Microsoft throwing its hat in our ring, they’ll also be throwing their marketing machine in right along with it.  Good news for us.  Right? Not so fast...

Perception shapes vision.  I remember as a kid in school, being bored looking at a black and white sketch of some woman sitting at her mirror.  It got more interesting when the teacher told us that it was really a picture of a death's head.  And instantly I saw a skull.* What you think defines what you'll see.

AppZero's bread and butter is the virtualization of server applications, not servers.  The challenge for the category is that server virtualization (hypervisors/VMs) and desktop application virtualization (think Microsoft App-V) shape most people's perceptions of what problems we solve and use cases we fit.

One of the questions I get asked most frequently is, "How is AppZero different than App-V?"  Until somewhat recently the answer was pretty simple, "App-V virtualizes desktop applications; AppZero virtualizes server applications."  Desktop ...... big boy apps.

We had a hallelujah moment here when Microsoft announced that App-V would be handling server applications.   After all, with Microsoft throwing its hat in our ring, they'll also be throwing their marketing machine in right along with it.  Good news for us.  Right?

Not so fast.  It turns out that Microsoft Server App-V is not a stand-alone product.  You can't buy it off the shelf or download it from Microsoft's volume license site because it is a feature of Microsoft's System Center Virtual Machine Manager 2012.  So, 1) it's not a product 2) it's not available yet  and 3) when it is, it will only be for Windows (2008?) - marked destination Azure.  Contrast:  AppZero virtualizes Windows, Linux, and Solaris server applications today  .... Leaving us in a category of one.

Speaking with so many cloud providers, ISVs, Fortune double digits, and technology giants on pretty much a daily basis, I sense a big shift underway.  The cloud and all of its potential has fueled a general hunger to exploit barrier free utilization of resources - whether in the cloud (federated or hybrid) or in the datacenter - in any combination, according to the needs of the business.

Enterprise applications - both desktop and server; homegrown or ISV - all need to be provisioned as quickly and easily as an app store.  Provisioned and seamlessly moved as often and to as many different types of destinations as needed to provide IT as a service, applications must be agile to add value in the days to come.

In a recent blog (Measuring cloud agility in lunches, not days), I concluded, "Lunch is agile.  Days are not."  An enterprise application travelling on top of a VM is in days territory, not a player in on-demand, barrier free resource utilization.  That same application, packaged as an OS-free AppZero VAA is suited up and ready to play with agility in the Elastic Enterprise.  (More on that one soon. )

For now, I'll make it simple:  server application virtualization is perfectly suited for:

1.    ISVs who want to do instant demos and PoCs, and who want a streamlined, customer-proofed way to distribute their applications

2.    Anyone who wants to move server-based applications to and from the cloud - any cloud.

* Link to: Skull or girl?

I am always looking for a way to communicate better and cut to the heart of any discussion. So, if you have thoughts on this subject drop me a line at GregO {@} Appzero {dot} com or tweet me at http://twitter.com/gregoryjoconnor.

Register to attend: "ISVs: win more deals with customer-proof demos and PoCs" When you sell software for a living, you are always on the lookout for ways to improve your win rate, increase revenue, cut costs and otherwise improve the bottom line.  AppZero is here with cutting-edge technology a business decision maker can love.  Join us as we clearly and briefly make the case for how we impact your business at each step in the sales cycle from initial demo and PoC through distribution, implementation, and on-going upgrades.  We make moving your applications easy and instantaneous with technology that makes a compelling business case. Join us on Thursday, Oct 27th @ 1pm EDT  Register now>>

More Stories By Greg O'Connor

Greg O'Connor is President & CEO of AppZero. Pioneering the Virtual Application Appliance approach to simplifying application-lifecycle management, he is responsible for translating Appzero's vision into strategic business objectives and financial results.

O'Connor has over 25 years of management and technical experience in the computer industry. He was founder and president of Sonic Software, acquired in 2005 by Progress Software (PRGS). There he grew the company from concept to over $40 million in revenue.

At Sonic, he evangelized and created the Enterprise Service Bus (ESB) product category, which is generally accepted today as the foundation for Service Oriented Architecture (SOA). Follow him on Twitter @gregoryjoconnor.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...