Welcome!

Containers Expo Blog Authors: Elizabeth White, Liz McMillan, Pat Romanski, Automic Blog, Yeshim Deniz

Related Topics: Containers Expo Blog, @CloudExpo

Containers Expo Blog: Blog Post

Misunderstanding Server Application Virtualization Made Simple

Enterprise applications – both desktop and server; homegrown or ISV – all need to be provisioned as quickly and easily as an app

One of the questions I get asked most frequently is, “How is AppZero different than App-V?”  Until somewhat recently the answer was pretty simple, “App-V virtualizes desktop applications; AppZero virtualizes server applications.”  Desktop …… big boy apps. We had a hallelujah moment here when Microsoft announced that App-V would be handling server applications.   After all, with Microsoft throwing its hat in our ring, they’ll also be throwing their marketing machine in right along with it.  Good news for us.  Right? Not so fast...



Perception shapes vision.  I remember as a kid in school, being bored looking at a black and white sketch of some woman sitting at her mirror.  It got more interesting when the teacher told us that it was really a picture of a death's head.  And instantly I saw a skull.* What you think defines what you'll see.

AppZero's bread and butter is the virtualization of server applications, not servers.  The challenge for the category is that server virtualization (hypervisors/VMs) and desktop application virtualization (think Microsoft App-V) shape most people's perceptions of what problems we solve and use cases we fit.

One of the questions I get asked most frequently is, "How is AppZero different than App-V?"  Until somewhat recently the answer was pretty simple, "App-V virtualizes desktop applications; AppZero virtualizes server applications."  Desktop ...... big boy apps.

We had a hallelujah moment here when Microsoft announced that App-V would be handling server applications.   After all, with Microsoft throwing its hat in our ring, they'll also be throwing their marketing machine in right along with it.  Good news for us.  Right?

Not so fast.  It turns out that Microsoft Server App-V is not a stand-alone product.  You can't buy it off the shelf or download it from Microsoft's volume license site because it is a feature of Microsoft's System Center Virtual Machine Manager 2012.  So, 1) it's not a product 2) it's not available yet  and 3) when it is, it will only be for Windows (2008?) - marked destination Azure.  Contrast:  AppZero virtualizes Windows, Linux, and Solaris server applications today  .... Leaving us in a category of one.

Speaking with so many cloud providers, ISVs, Fortune double digits, and technology giants on pretty much a daily basis, I sense a big shift underway.  The cloud and all of its potential has fueled a general hunger to exploit barrier free utilization of resources - whether in the cloud (federated or hybrid) or in the datacenter - in any combination, according to the needs of the business.

Enterprise applications - both desktop and server; homegrown or ISV - all need to be provisioned as quickly and easily as an app store.  Provisioned and seamlessly moved as often and to as many different types of destinations as needed to provide IT as a service, applications must be agile to add value in the days to come.

In a recent blog (Measuring cloud agility in lunches, not days), I concluded, "Lunch is agile.  Days are not."  An enterprise application travelling on top of a VM is in days territory, not a player in on-demand, barrier free resource utilization.  That same application, packaged as an OS-free AppZero VAA is suited up and ready to play with agility in the Elastic Enterprise.  (More on that one soon. )

For now, I'll make it simple:  server application virtualization is perfectly suited for:

1.    ISVs who want to do instant demos and PoCs, and who want a streamlined, customer-proofed way to distribute their applications

2.    Anyone who wants to move server-based applications to and from the cloud - any cloud.

* Link to: Skull or girl?

I am always looking for a way to communicate better and cut to the heart of any discussion. So, if you have thoughts on this subject drop me a line at GregO {@} Appzero {dot} com or tweet me at http://twitter.com/gregoryjoconnor.

Register to attend: "ISVs: win more deals with customer-proof demos and PoCs" When you sell software for a living, you are always on the lookout for ways to improve your win rate, increase revenue, cut costs and otherwise improve the bottom line.  AppZero is here with cutting-edge technology a business decision maker can love.  Join us as we clearly and briefly make the case for how we impact your business at each step in the sales cycle from initial demo and PoC through distribution, implementation, and on-going upgrades.  We make moving your applications easy and instantaneous with technology that makes a compelling business case. Join us on Thursday, Oct 27th @ 1pm EDT  Register now>>

More Stories By Greg O'Connor

Greg O'Connor is President & CEO of AppZero. Pioneering the Virtual Application Appliance approach to simplifying application-lifecycle management, he is responsible for translating Appzero's vision into strategic business objectives and financial results.

O'Connor has over 25 years of management and technical experience in the computer industry. He was founder and president of Sonic Software, acquired in 2005 by Progress Software (PRGS). There he grew the company from concept to over $40 million in revenue.

At Sonic, he evangelized and created the Enterprise Service Bus (ESB) product category, which is generally accepted today as the foundation for Service Oriented Architecture (SOA). Follow him on Twitter @gregoryjoconnor.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, discussed the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information.
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.