Click here to close now.

Welcome!

@ContainersExpo Authors: Elizabeth White, Lori MacVittie, VictorOps Blog, Ruxit Blog, XebiaLabs Blog

Related Topics: @ContainersExpo, @MicroservicesE Blog

@ContainersExpo: Article

Is Now the Right Time for Data Virtualization?

Leading BI analyst says “Data virtualization: the time has come”

A Tectonic Shift - Think Data Virtualization First!
Wayne Eckerson, Director of Research at TechTarget and former head of research for TDWI, "used to think that data virtualization tools were great for niche applications, such as creating a quick and dirty prototype or augmenting the data warehouse with real-time data in an operational system or accessing data outside the corporate firewall."

But in his October 17, 2011 article entitled Data Virtualization: The Time Has Come, he now believes "that data virtualization is the key to creating an agile, cost-effective data management infrastructure.  In fact, data architects should first design and deploy a data virtualization layer prior to building any data management or delivery artifacts."

This tectonic shift in thinking demonstrates how dynamic business model changes including innovative new offerings, changing competitive landscapes, M&A activities  along with new information technologies such as big data, cloud computing and data virtualization are breaking traditional IT architectures and approaches.

Data Virtualization Seen Through a Second Lens
As the marketing leader for a data virtualization software company, Composite Software, it is gratifying when a well-regarded IT analyst such as Wayne takes a firm position in favor of one's category, and at the same time be so articulate in communicating this message to the business and IT community.

Further, such an article provides a great opportunity to contrast Wayne's description of data virtualization's business benefits and technology with my own.  Let's do this comparison together to see what we can learn from his new insights.

Business Benefits a la Composite Software:
In my recent book, "Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility," I defined data virtualization's business benefits in the context of the universal challenge of business agility.  From our customer case studies, we at Composite Software have seen data virtualization used by innovative organizations to achieve business agility in three ways:

  • Business decision agility - Data virtualization delivers the complete high-quality, actionable information required for agile business decision making.
  • Time-to-solution agility - Data virtualization uses a streamlined approach, an iterative development process and ease of change to significantly accelerate IT time to solution.
  • Resource agility - Data virtualization directly enables greater resource agility through superior developer productivity, lower infrastructure costs and better optimization of data integration solutions.

Another Take on Data Virtualization's Business Benefits
In Wayne's article, he too addresses these business decision, time-to-solution and resource agility points using slightly different terminology.  "With data virtualization, organizations can integrate data without physically consolidating it. In other words, they don't have to build a data warehouse or data mart to deliver an integrated view of data, which saves considerable time and money. In addition, data virtualization lets administrators swap out or redesign back-end databases and systems without affecting downstream applications.

The upshot is that IT project teams can significantly reduce the time they spend sourcing, accessing, and integrating data, which is the lionshare of work in any data warehousing project.  In other words, data virtualization speeds project delivery, increases business agility, reduces costs, and improves customer satisfaction. What's not to like?"

My Data Virtualization Technology Description
To describe data virtualization technology, in the book I described it as "a form of middleware that leverages high-performance software and an advanced computing architecture to integrate and deliver to both internal and external consumers data from multiple, disparate sources in a loosely-coupled, logically-federated manner.

By implementing a virtual data integration layer between data consumers and existing data sources, the organization avoids the need for physical data consolidation and replicated data storage. Thus, data virtualization enables the organization to accelerate delivery of new and revised business solutions while also reducing both initial and ongoing solution costs.

Most front-end business applications, including BI, analytics and transaction systems, can access data through the data virtualization layer.  Consumption is on demand from the original data sources, including transaction systems, operational data stores, data warehouses and marts, big data, external data sources and more.

High performance query algorithms and other optimization techniques ensure timely, up-to-the-minute data delivery.  Logical data models, in the form of tabular or hierarchical schemas, ensure data quality and completeness.  Standard APIs and an open architecture simplify the consumer-to-middleware-to-data source connections."

Data Virtualization Technology Described Another Way
In Wayne's article, he describes data virtualization technology in a similar fashion.

"Data virtualization software makes data spread across physically distinct systems appear as a set of tables in a local database.  Business users, developers, and applications query this virtualized view and the software automatically generates an optimized set of queries that fetch data from remote systems, merge the disparate data on the fly, and deliver the result to users.

Data virtualization software consumes virtually any type of data, including SQL, MDX, XML, Web services, and flat files and publishes the data as SQL tables or Web services. Essentially, data virtualization software turns data into a service, hiding the complexity of back-end data structures behind a standardized information interface."

Data Virtualization's Time Has Come!
Critical business issues such as new product innovation, completion, M&A and more put increasing stress on IT to respond faster with new information solutions.  Old approaches and technologies won't keep pace.

The decision-making, time-to-solution and resource agility benefits of data virtualization in addressing these business needs are undeniable.  And as you can see, while not always described 100% consistently, data virtualization's value and solution are being increasingly recognized by IT mavens such as Wayne Eckerson.

Wayne said it best. "Data Virtualization: The Time Has Come!"

More Stories By Robert Eve

Robert Eve is the EVP of Marketing at Composite Software, the data virtualization gold standard and co-author of Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility. Bob's experience includes executive level roles at leading enterprise software companies such as Mercury Interactive, PeopleSoft, and Oracle. Bob holds a Masters of Science from the Massachusetts Institute of Technology and a Bachelor of Science from the University of California at Berkeley.

@ThingsExpo Stories
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare to be blown away with a glimpse of the future.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context wi...
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
SYS-CON Events announced today that the "Second Containers & Microservices Conference" will take place November 3-5, 2015, at the Santa Clara Convention Center, Santa Clara, CA, and the “Third Containers & Microservices Conference” will take place June 7-9, 2016, at Javits Center in New York City. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...