Containers Expo Blog Authors: Pat Romanski, Yeshim Deniz, Liz McMillan, Flint Brenton, Elizabeth White

Related Topics: Containers Expo Blog, Microservices Expo

Containers Expo Blog: Article

Is Now the Right Time for Data Virtualization?

Leading BI analyst says “Data virtualization: the time has come”

A Tectonic Shift - Think Data Virtualization First!
Wayne Eckerson, Director of Research at TechTarget and former head of research for TDWI, "used to think that data virtualization tools were great for niche applications, such as creating a quick and dirty prototype or augmenting the data warehouse with real-time data in an operational system or accessing data outside the corporate firewall."

But in his October 17, 2011 article entitled Data Virtualization: The Time Has Come, he now believes "that data virtualization is the key to creating an agile, cost-effective data management infrastructure.  In fact, data architects should first design and deploy a data virtualization layer prior to building any data management or delivery artifacts."

This tectonic shift in thinking demonstrates how dynamic business model changes including innovative new offerings, changing competitive landscapes, M&A activities  along with new information technologies such as big data, cloud computing and data virtualization are breaking traditional IT architectures and approaches.

Data Virtualization Seen Through a Second Lens
As the marketing leader for a data virtualization software company, Composite Software, it is gratifying when a well-regarded IT analyst such as Wayne takes a firm position in favor of one's category, and at the same time be so articulate in communicating this message to the business and IT community.

Further, such an article provides a great opportunity to contrast Wayne's description of data virtualization's business benefits and technology with my own.  Let's do this comparison together to see what we can learn from his new insights.

Business Benefits a la Composite Software:
In my recent book, "Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility," I defined data virtualization's business benefits in the context of the universal challenge of business agility.  From our customer case studies, we at Composite Software have seen data virtualization used by innovative organizations to achieve business agility in three ways:

  • Business decision agility - Data virtualization delivers the complete high-quality, actionable information required for agile business decision making.
  • Time-to-solution agility - Data virtualization uses a streamlined approach, an iterative development process and ease of change to significantly accelerate IT time to solution.
  • Resource agility - Data virtualization directly enables greater resource agility through superior developer productivity, lower infrastructure costs and better optimization of data integration solutions.

Another Take on Data Virtualization's Business Benefits
In Wayne's article, he too addresses these business decision, time-to-solution and resource agility points using slightly different terminology.  "With data virtualization, organizations can integrate data without physically consolidating it. In other words, they don't have to build a data warehouse or data mart to deliver an integrated view of data, which saves considerable time and money. In addition, data virtualization lets administrators swap out or redesign back-end databases and systems without affecting downstream applications.

The upshot is that IT project teams can significantly reduce the time they spend sourcing, accessing, and integrating data, which is the lionshare of work in any data warehousing project.  In other words, data virtualization speeds project delivery, increases business agility, reduces costs, and improves customer satisfaction. What's not to like?"

My Data Virtualization Technology Description
To describe data virtualization technology, in the book I described it as "a form of middleware that leverages high-performance software and an advanced computing architecture to integrate and deliver to both internal and external consumers data from multiple, disparate sources in a loosely-coupled, logically-federated manner.

By implementing a virtual data integration layer between data consumers and existing data sources, the organization avoids the need for physical data consolidation and replicated data storage. Thus, data virtualization enables the organization to accelerate delivery of new and revised business solutions while also reducing both initial and ongoing solution costs.

Most front-end business applications, including BI, analytics and transaction systems, can access data through the data virtualization layer.  Consumption is on demand from the original data sources, including transaction systems, operational data stores, data warehouses and marts, big data, external data sources and more.

High performance query algorithms and other optimization techniques ensure timely, up-to-the-minute data delivery.  Logical data models, in the form of tabular or hierarchical schemas, ensure data quality and completeness.  Standard APIs and an open architecture simplify the consumer-to-middleware-to-data source connections."

Data Virtualization Technology Described Another Way
In Wayne's article, he describes data virtualization technology in a similar fashion.

"Data virtualization software makes data spread across physically distinct systems appear as a set of tables in a local database.  Business users, developers, and applications query this virtualized view and the software automatically generates an optimized set of queries that fetch data from remote systems, merge the disparate data on the fly, and deliver the result to users.

Data virtualization software consumes virtually any type of data, including SQL, MDX, XML, Web services, and flat files and publishes the data as SQL tables or Web services. Essentially, data virtualization software turns data into a service, hiding the complexity of back-end data structures behind a standardized information interface."

Data Virtualization's Time Has Come!
Critical business issues such as new product innovation, completion, M&A and more put increasing stress on IT to respond faster with new information solutions.  Old approaches and technologies won't keep pace.

The decision-making, time-to-solution and resource agility benefits of data virtualization in addressing these business needs are undeniable.  And as you can see, while not always described 100% consistently, data virtualization's value and solution are being increasingly recognized by IT mavens such as Wayne Eckerson.

Wayne said it best. "Data Virtualization: The Time Has Come!"

More Stories By Robert Eve

Robert Eve is the EVP of Marketing at Composite Software, the data virtualization gold standard and co-author of Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility. Bob's experience includes executive level roles at leading enterprise software companies such as Mercury Interactive, PeopleSoft, and Oracle. Bob holds a Masters of Science from the Massachusetts Institute of Technology and a Bachelor of Science from the University of California at Berkeley.

@ThingsExpo Stories
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...