Welcome!

Containers Expo Blog Authors: Mehdi Daoudi, Elizabeth White, William Schmarzo, APM Blog, Stackify Blog

Related Topics: Containers Expo Blog, Microservices Expo

Containers Expo Blog: Article

Is Now the Right Time for Data Virtualization?

Leading BI analyst says “Data virtualization: the time has come”

A Tectonic Shift - Think Data Virtualization First!
Wayne Eckerson, Director of Research at TechTarget and former head of research for TDWI, "used to think that data virtualization tools were great for niche applications, such as creating a quick and dirty prototype or augmenting the data warehouse with real-time data in an operational system or accessing data outside the corporate firewall."

But in his October 17, 2011 article entitled Data Virtualization: The Time Has Come, he now believes "that data virtualization is the key to creating an agile, cost-effective data management infrastructure.  In fact, data architects should first design and deploy a data virtualization layer prior to building any data management or delivery artifacts."

This tectonic shift in thinking demonstrates how dynamic business model changes including innovative new offerings, changing competitive landscapes, M&A activities  along with new information technologies such as big data, cloud computing and data virtualization are breaking traditional IT architectures and approaches.

Data Virtualization Seen Through a Second Lens
As the marketing leader for a data virtualization software company, Composite Software, it is gratifying when a well-regarded IT analyst such as Wayne takes a firm position in favor of one's category, and at the same time be so articulate in communicating this message to the business and IT community.

Further, such an article provides a great opportunity to contrast Wayne's description of data virtualization's business benefits and technology with my own.  Let's do this comparison together to see what we can learn from his new insights.

Business Benefits a la Composite Software:
In my recent book, "Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility," I defined data virtualization's business benefits in the context of the universal challenge of business agility.  From our customer case studies, we at Composite Software have seen data virtualization used by innovative organizations to achieve business agility in three ways:

  • Business decision agility - Data virtualization delivers the complete high-quality, actionable information required for agile business decision making.
  • Time-to-solution agility - Data virtualization uses a streamlined approach, an iterative development process and ease of change to significantly accelerate IT time to solution.
  • Resource agility - Data virtualization directly enables greater resource agility through superior developer productivity, lower infrastructure costs and better optimization of data integration solutions.

Another Take on Data Virtualization's Business Benefits
In Wayne's article, he too addresses these business decision, time-to-solution and resource agility points using slightly different terminology.  "With data virtualization, organizations can integrate data without physically consolidating it. In other words, they don't have to build a data warehouse or data mart to deliver an integrated view of data, which saves considerable time and money. In addition, data virtualization lets administrators swap out or redesign back-end databases and systems without affecting downstream applications.

The upshot is that IT project teams can significantly reduce the time they spend sourcing, accessing, and integrating data, which is the lionshare of work in any data warehousing project.  In other words, data virtualization speeds project delivery, increases business agility, reduces costs, and improves customer satisfaction. What's not to like?"

My Data Virtualization Technology Description
To describe data virtualization technology, in the book I described it as "a form of middleware that leverages high-performance software and an advanced computing architecture to integrate and deliver to both internal and external consumers data from multiple, disparate sources in a loosely-coupled, logically-federated manner.

By implementing a virtual data integration layer between data consumers and existing data sources, the organization avoids the need for physical data consolidation and replicated data storage. Thus, data virtualization enables the organization to accelerate delivery of new and revised business solutions while also reducing both initial and ongoing solution costs.

Most front-end business applications, including BI, analytics and transaction systems, can access data through the data virtualization layer.  Consumption is on demand from the original data sources, including transaction systems, operational data stores, data warehouses and marts, big data, external data sources and more.

High performance query algorithms and other optimization techniques ensure timely, up-to-the-minute data delivery.  Logical data models, in the form of tabular or hierarchical schemas, ensure data quality and completeness.  Standard APIs and an open architecture simplify the consumer-to-middleware-to-data source connections."

Data Virtualization Technology Described Another Way
In Wayne's article, he describes data virtualization technology in a similar fashion.

"Data virtualization software makes data spread across physically distinct systems appear as a set of tables in a local database.  Business users, developers, and applications query this virtualized view and the software automatically generates an optimized set of queries that fetch data from remote systems, merge the disparate data on the fly, and deliver the result to users.

Data virtualization software consumes virtually any type of data, including SQL, MDX, XML, Web services, and flat files and publishes the data as SQL tables or Web services. Essentially, data virtualization software turns data into a service, hiding the complexity of back-end data structures behind a standardized information interface."

Data Virtualization's Time Has Come!
Critical business issues such as new product innovation, completion, M&A and more put increasing stress on IT to respond faster with new information solutions.  Old approaches and technologies won't keep pace.

The decision-making, time-to-solution and resource agility benefits of data virtualization in addressing these business needs are undeniable.  And as you can see, while not always described 100% consistently, data virtualization's value and solution are being increasingly recognized by IT mavens such as Wayne Eckerson.

Wayne said it best. "Data Virtualization: The Time Has Come!"

More Stories By Robert Eve

Robert Eve is the EVP of Marketing at Composite Software, the data virtualization gold standard and co-author of Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility. Bob's experience includes executive level roles at leading enterprise software companies such as Mercury Interactive, PeopleSoft, and Oracle. Bob holds a Masters of Science from the Massachusetts Institute of Technology and a Bachelor of Science from the University of California at Berkeley.

@ThingsExpo Stories
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...