Welcome!

Containers Expo Blog Authors: Yeshim Deniz, Liz McMillan, Pat Romanski, Elizabeth White, Ravi Rajamiyer

Related Topics: Containers Expo Blog, Microservices Expo

Containers Expo Blog: Article

Going Beyond Looking Under the Hood – Doing Data Virtualization Right

Make sure the data you are sourcing from is of good quality and in the right format

Given the speed at which organizations are conducting business today, the promise of increased agility is making "Data Virtualization" a hot topic. However, as with all things, the devil's in the details. We need to go a bit beyond simply looking under the hood.

Yes, data virtualization is an agile data integration approach that provides fast and direct access to new critical data that the business can trust and consume. That's all well said and done. However, it's a loaded statement. Each word, in fact, needs to be put under a microscope to make sure that simple data federation is not being passed off as data virtualization. Why? It's simple - the ROI just disappears.

To do this correctly, we need to take a short trip down memory lane. Wayne Eckerson's blog on the TDWI website still remains one of the best sources of information on this subject. It pays due respect to data federation as a technology, but then also helps us understand why its limitations stood in its own path to higher glory. In particular, let's read this line very carefully:

"Data federation offers many advantages - it's a fast, flexible, low cost way to integrate diverse data sets in real time. But data integration offers benefits that data federation doesn't: scalability, complex transformations, and data quality and data cleansing."

Yes - that's exactly right. Data federation by definition means high performance. But, if performance is a given, is that all you need? What about making sure that the data you are sourcing from is of good quality and in the right format? Who is it that is making sure that the data is trustworthy and ready for consumption? BI tools won't help with that. Does the "business" even play a role in defining the rules?

"But what if you could combine the best of these two worlds and deliver a data integration platform that offered data federation as an integrated module, not a bolt on product? What if you could get all the advantages of both data federation and data integration in a single toolset?"

In my previous blog, I shared a list of critical capabilities that architects look for in an advanced data virtualization solution. I spoke about being metadata-driven and marrying the sophistication of data integration with the agility of data federation. Let's flip these capabilities on their head and understand the potential impact of using a technology that is based heavily on its data federation heritage.

You would:

  1. Work with an environment that is SQL or XQuery code-heavy, resulting in high maintenance
  2. Hand-code sophisticated cleansing rules and transformations, reinventing the wheel every time
  3. Not be able to profile and cleanse federated data on-the-fly, needing staging and more processing
  4. Have no way to seamlessly reuse virtual views for batch, leaving you stranded
  5. Use one environment for data integration and one for federation, with no reuse of skills or work

Where's the ROI? Where's the agility since you are losing precious time at every step? What about the added cost? By the way, did I mention it takes years to build and integrate a comprehensive data integration and data quality platform into the solution? Simple schedulers don't pass for data integration and simple address cleansing web services just don't cut it as data quality.

The Forrester Wave: Data Virtualization, Q4 2011, summarizes it well - "Data virtualization solutions provide a virtualized data services layer that integrates data from heterogeneous data sources and content in real time, near-real time, or batch as needed to support a wide range of applications and processes. Data provided through the data services layer can be updated, transformed, and/or cleansed when (or before) applications access it. Data services layers can do more than federation."

The Gartner Magic Quadrant for Data Integration Tools, October 27, 2011, reinforces the need for a "degree of commonality, consistency and interoperability between the various components of the data integration toolset." It makes a special note about "the ability to switch seamlessly and transparently between delivery modes (bulk/batch vs. granular real-time vs. federation) with minimal rework."

Do look under the hood, but then go beyond that and do the due diligence needed to maximize your return on data. Hear what industry architects are saying, and join the discussions here.

More Stories By Ash Parikh

Ash Parikh is responsible for driving Informatica’s product strategy around real-time data integration and SOA. He has over 17 years of industry experience in driving product innovation and strategy at technology leaders such as Raining Data, Iopsis Software, BEA, Sun and PeopleSoft. Ash is a well-published industry expert in the field of SOA and distributed computing and is a regular presenter at leading industry technology events like XMLConference, OASIS Symposium, Delphi, AJAXWorld, and JavaOne. He has authored several technical articles in leading journals including DMReview, AlignJournal, XML Journal, JavaWorld, JavaPro, Web Services Journal, and ADT Magazine. He is the co-chair of the SDForum Web services SIG.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...