Click here to close now.

Welcome!

Containers Expo Blog Authors: Pat Romanski, Jason Bloomberg, Carmen Gonzalez, Plutora Blog, Elizabeth White

Related Topics: Containers Expo Blog, Microservices Expo

Containers Expo Blog: Article

Going Beyond Looking Under the Hood – Doing Data Virtualization Right

Make sure the data you are sourcing from is of good quality and in the right format

Given the speed at which organizations are conducting business today, the promise of increased agility is making "Data Virtualization" a hot topic. However, as with all things, the devil's in the details. We need to go a bit beyond simply looking under the hood.

Yes, data virtualization is an agile data integration approach that provides fast and direct access to new critical data that the business can trust and consume. That's all well said and done. However, it's a loaded statement. Each word, in fact, needs to be put under a microscope to make sure that simple data federation is not being passed off as data virtualization. Why? It's simple - the ROI just disappears.

To do this correctly, we need to take a short trip down memory lane. Wayne Eckerson's blog on the TDWI website still remains one of the best sources of information on this subject. It pays due respect to data federation as a technology, but then also helps us understand why its limitations stood in its own path to higher glory. In particular, let's read this line very carefully:

"Data federation offers many advantages - it's a fast, flexible, low cost way to integrate diverse data sets in real time. But data integration offers benefits that data federation doesn't: scalability, complex transformations, and data quality and data cleansing."

Yes - that's exactly right. Data federation by definition means high performance. But, if performance is a given, is that all you need? What about making sure that the data you are sourcing from is of good quality and in the right format? Who is it that is making sure that the data is trustworthy and ready for consumption? BI tools won't help with that. Does the "business" even play a role in defining the rules?

"But what if you could combine the best of these two worlds and deliver a data integration platform that offered data federation as an integrated module, not a bolt on product? What if you could get all the advantages of both data federation and data integration in a single toolset?"

In my previous blog, I shared a list of critical capabilities that architects look for in an advanced data virtualization solution. I spoke about being metadata-driven and marrying the sophistication of data integration with the agility of data federation. Let's flip these capabilities on their head and understand the potential impact of using a technology that is based heavily on its data federation heritage.

You would:

  1. Work with an environment that is SQL or XQuery code-heavy, resulting in high maintenance
  2. Hand-code sophisticated cleansing rules and transformations, reinventing the wheel every time
  3. Not be able to profile and cleanse federated data on-the-fly, needing staging and more processing
  4. Have no way to seamlessly reuse virtual views for batch, leaving you stranded
  5. Use one environment for data integration and one for federation, with no reuse of skills or work

Where's the ROI? Where's the agility since you are losing precious time at every step? What about the added cost? By the way, did I mention it takes years to build and integrate a comprehensive data integration and data quality platform into the solution? Simple schedulers don't pass for data integration and simple address cleansing web services just don't cut it as data quality.

The Forrester Wave: Data Virtualization, Q4 2011, summarizes it well - "Data virtualization solutions provide a virtualized data services layer that integrates data from heterogeneous data sources and content in real time, near-real time, or batch as needed to support a wide range of applications and processes. Data provided through the data services layer can be updated, transformed, and/or cleansed when (or before) applications access it. Data services layers can do more than federation."

The Gartner Magic Quadrant for Data Integration Tools, October 27, 2011, reinforces the need for a "degree of commonality, consistency and interoperability between the various components of the data integration toolset." It makes a special note about "the ability to switch seamlessly and transparently between delivery modes (bulk/batch vs. granular real-time vs. federation) with minimal rework."

Do look under the hood, but then go beyond that and do the due diligence needed to maximize your return on data. Hear what industry architects are saying, and join the discussions here.

More Stories By Ash Parikh

Ash Parikh is responsible for driving Informatica’s product strategy around real-time data integration and SOA. He has over 17 years of industry experience in driving product innovation and strategy at technology leaders such as Raining Data, Iopsis Software, BEA, Sun and PeopleSoft. Ash is a well-published industry expert in the field of SOA and distributed computing and is a regular presenter at leading industry technology events like XMLConference, OASIS Symposium, Delphi, AJAXWorld, and JavaOne. He has authored several technical articles in leading journals including DMReview, AlignJournal, XML Journal, JavaWorld, JavaPro, Web Services Journal, and ADT Magazine. He is the co-chair of the SDForum Web services SIG.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is corr...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and high availability solutions, leveraging the cloud and the benefits of Infrastructure-as-a-Service (IaaS...
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare to be blown away with a glimpse of the future.
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are rapidly redefining traditional integration approaches and their reliance on proprietary connectors. ...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context wi...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.