Click here to close now.




















Welcome!

Containers Expo Blog Authors: Trevor Parsons, Samuel Scott, Elizabeth White, Carmen Gonzalez, Agathe Caffier

Related Topics: Containers Expo Blog

Containers Expo Blog: Blog Feed Post

UK Carbon Reduction Commitment Scheme is Bad for IT Business

Don’t put a black mark against business going green

As we enter the third month of 2012, we can but hope that this should be the year that the UK Government finally realises that its Carbon Reduction Commitment Scheme is bad for business.

Introduced under the banner of helping UK industry to become more energy efficient it seems to want to do nothing but penalise growth.

Our raison d’etre as the owner and operator of five UK data centres is to help businesses and organisations throughout the private and public sector to consolidate their IT infrastructures. By moving their servers off their premises into data centres like ours, which are efficiently run to maximise computer usage in environmentally-controlled settings, we are driving business efficiency.

MPs seem to think that because we use a lot of energy that we waste it. We don’t. In fact energy stewardship is critical to our business success. Our customers have the benefit of control panels that show them exactly what energy their servers are consuming so that they can make sound business decisions as they move forward.

Virtualization of servers is shrinking carbon footprints by making organisations less reliant on enormous racks of hardware. And in terms of the actual consumer, the move to online retailing has lessened the need we have as human beings to always be driving in and out of town to go shopping.

The first ‘league table’ for the Carbon Reduction Commitment Scheme was published in November 2011 with Manchester United among the twenty two organisations ranked joint first. Manchester United came top alongside several NHS Trusts, OFGEM and British American Tobacco plc.

Comparing like with like? The CRC scheme rightly produced as much hair dryer treatment as Sir Alex Ferguson does in the dressing room – with Tim Yeo MP, chairman of the Energy and Climate Change Committee calling it ‘a straight forward theft’ after it was revealed that the decision to recycle the revenues from the scheme had raised £743m for HM Treasury.

There is a real problem for companies wanting to improve their green credentials because their ranking might not necessarily reflect their commitment to carbon reduction. Investing in more efficient technology to do this might lead to an increase in their energy consumption in the short term while trying to reduce it in the long term. A clearer picture needs to emerge and for businesses and organisations to be judged on all the different ways in which they are trying to reduce their environmental impact, not just their use of fossil fuels.

Data centre providers are making efforts to use renewable energy where possible. Iceland has opened its first 100 per cent carbon neutral data centre site to support UK and US companies in their environmental strategies. The Keflavik site taps into Iceland’s renewable energy power grid which takes advantage of hydro and geothermal energy sources and the country’s ambient temperature for cooling. And social network giant Facebook is to build its first data centre outside the US in the northern Swedish city of Lulea, close to the Arctic Circle, because of its access to renewable energy and its cold climate. In the UK even Swindon is playing host to a new data centre from Capgemini which has invested in the latest cooling technology.

Yet these are all £multi-million new builds. David Cameron pledged to make this ‘the greenest government ever’ by shifting to a low carbon economy but where are the incentives for existing data centres and their customers?

Cold aisle containment, virtualization and the cloud can only take us so far.

The IT industry is like the development of the motorways in this country. When Harold Macmillan opened the M6 Preston By-Pass, the UK’s first motorway, in 1958, it was just two lanes of highway stretching a mere 8 miles. Today there are over 2,200 miles of motorway, connecting all parts of the country. The internet is like a super motorway, its network allowing people and businesses to connect, shop and trade like never before without having to get into their cars to do it, and yet it seems to be seen as a pariah because it uses energy.

Nobody’s saying that energy efficiency isn’t important but businesses, especially SMEs which the government says it wants to drive recovery, need to be encouraged to think about their carbon use rather than be punished for it.

Technology can help to reduce costs and provide innovative ways to work and increase revenues. This in turn points to sustainability and growth, important issues in times of economic difficulty.

Reducing the carbon footprint is not easy, but European businesses must invest in green technology that enables them to be more energy efficient and rely less on natural resources. Over the next 20 to 30 years, Europe has some specific green regulatory targets to meet and the uptake in the Smart Grid, which can generate energy through renewable resources, will be critical in achieving these goals. The investment in renewable energy will also create new employment opportunities so it is in the interest of organisations to support the initiative by utilising greener technology.

The UK Government should be considering how to supply us all with the renewable energy we would happily use, at a price that we can afford. We don’t want UK business to be driving along the back lanes while everywhere else in the western world is speeding along the digital superhighway.

More Stories By Phil Worms

Phil is the Chief Marketing Officer of one of the UK's largest managed hosting and cloud computing services companies - iomart Group plc. He is a 30 year IT industry veteran, having started his career with BT plc, joining the company as it emerged into a brave new commercial world following privatisation.

A full and varied career has seen Phil move through various senior product/project and marketing positions with companies as diverse as Centrica plc, One.Tel and VarTec Telecom, Phil has been described as “an old head who has been around the block more than once” who “continues to be a powerhouse of ideas in all areas in which he provides his considerable experience to” - which probably means he should have been pensioned long ago.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, will discuss how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the data to create additional revenue streams, such as improved warranties or premium features. Or slash...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be.
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on demos and comprehensive walkthroughs.
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small, but are focused on specific tasks. The ability for developers to deploy multiple containers – thous...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...