| By Pankaj Taneja | Article Rating: |
|
| May 1, 2012 07:00 AM EDT | Reads: |
1,815 |
After years of rampant speculation, Google has finally released its cloud storage service, naming it quite what everyone had expected – Google Drive.
For those forever on the lookout for the next exciting internet thing, Google Drive is not an unprecedented new product out of Google’s hat. Google Drive is Google Docs rebranded, plus added functionality. That is why your Google Docs (Documents) tab now redirects to “Google Drive”. Google Docs, I am guessing, will only refer to Google’s web based office authoring tools henceforth.
Though not totally new, Google likely saw Google Drive as a repositioning exercise to make its presence felt in the fast growing consumer storage segment with players like DropBox, Box etc.
It is interesting to see how Google positions Google Drive’s – “now all your stuff, work or play, is in one place”. So, Google Drive is seen as a kind of crossover service which can be used to store personal as well as work documents. The question then, is, do you want to be using Google Drive for work?
A couple of facts immediately scream NO!
1) Scary privacy terms. As has been widely reported, Google Drive’s privacy terms contain some chilling clauses, which would deter anyone who is uploading anything other than a recipe (assuming it’s not a secret family recipe handed down the ages).
When you upload or otherwise submit content to our services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our services), communicate, publish, publicly perform, publicly display and distribute such content.
2) Do you really want to mix work and personal documents? Though as a personal user, there is a temptation to manage all documents from a single place, it would be an utter nightmare for an administrator. Imagine multiple people having multiple copies of sensitive office documents in their personal accounts, with Google’s privacy terms added on top – a security scenario akin to trying to stop air with a sieve.
Besides, do you want to have that kind of data scatter in the company? Efficient information management and collaboration is all about having central copies of data that everyone can access, and that can be easily tracked through changes. Definitely not happening when everyone has their own copy.
So although individuals are always going to be tempted to upload an office document to Google Drive to take a peek later at home, companies will certainly not want to endorse it as a solution.
3) Is data divorced from processes? A larger point – although companies want to store and secure their data, and access it remotely, is this data really divorced from company processes and other information management applications?
Google Drive and many other solutions are predicated on the assumption that collaboration in an organization begins and ends with cloud storage. In business practice however, every document or bit of data relates to some process or transaction. For example company projects are associated with project specs and resources, meetings are associated with meeting agendas, intranet pages associated with HR forms and policies, a CRM transaction associated with customer documents and so on. With data stored in a separate application, users have to manually move documents between applications all the time.
For this reason, document storage in HyperOffice is not stand alone, but offered in the context of other collaboration applications in HyperOffice – project management, scheduling, intranets, or database apps. Even other serious enterprise solutions like SharePoint recognize this, and see documents in the larger context of company processes and information flows.
Read the original blog entry...
Published May 1, 2012 Reads 1,815
Copyright © 2012 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
More Stories By Pankaj Taneja
An MBA by qualification, Pankaj Taneja has more than six years of experience in the SaaS and web collaboration industries. Having seen SaaS grow from a niche sector to the next big thing in enterprise technology, he has a great enthusiasm and passion for the sphere. Pankaj has been working for many years at HyperOffice, one of the earliest players in web collaboration since 1998, an industry which now includes solutions from Google, Microsoft, IBM, Cisco, Oracle, Adobe and more. It is amazing being part of a pioneer in collaboration, riding a wave which only promises to grow.
- Cloud People: A Who's Who of Cloud Computing
- Cloud Expo New York: Cloud Is Changing the Economics of Business
- New Relic Q1 2013 Blazes Past Growth Targets and Reaches 40,000 Active Customer Accounts
- How Can Green Web Hosting Benefit Your Business?
- Big Data Isn’t About the Database, It’s About the Application
- Cloud Expo New York: Rethink IT and Reinvent Business with IBM SmartCloud
- Cloud Expo New York: API Security, Does My Business Need an OAuth Server?
- Cloud Expo New York: Developing the World’s First IaaS Marketplace
- Cloud Expo NY: Best Practices for Delivering Oracle Database as a Service
- UNIT4 Business Software: Three Retail Accounting Tips to Help Retailers Leverage the Cloud and Back Office Systems
- Cloud Expo New York: Aligning Your Cloud Security with the Business
- Cloud Expo NY: Best Practices for Architecting Your Cloud Infrastructure
- Cloud People: A Who's Who of Cloud Computing
- Cloud Expo New York: Cloud Is Changing the Economics of Business
- AMD and Adobe Collaborate on Upcoming Version of Adobe Premiere Pro Software to Enable Breakthrough Video Editing Performance Through Open Standards
- Enterasys Spotlights SDN's Impact on Traditional Networking in Upcoming Webinar
- New Relic Q1 2013 Blazes Past Growth Targets and Reaches 40,000 Active Customer Accounts
- State and Local Governments Adopt Microsoft Dynamics CRM to Improve Citizen Service Delivery
- How Can Green Web Hosting Benefit Your Business?
- Cloud Expo New York: Deploying Hybrid Cloud for Performance and Uptime
- Big Data Isn’t About the Database, It’s About the Application
- Cloud Expo New York: Delivering Digital Marketing on the Cloud
- Cloud Expo New York: Rethink IT and Reinvent Business with IBM SmartCloud
- Gravitant Supports General Dynamics Information Technology in Offering New Cloud Brokerage Services to Government Entities
- The Top 150 Players in Cloud Computing
- Six Benefits of Cloud Computing
- Where Are RIA Technologies Headed in 2008?
- FullArmor GPAnywhere Secures Microsoft Application Virtualization Applications Through Group Policy
- SYS-CON's Virtualization Conference & Expo: Themes & Topics
- SYS-CON's Virtualization Journal Opens Its "Readers' Choice Awards" Nominations
- "Virtualization Is Now a Key Strategic Theme," Says Citrix CTO
- Application Virtualization: Instant Migration to Vista, Fast Delivery, Secure Access, Side-by-Side Deployments
- Application Virtualization
- Integration with Windows Vista, Microsoft Excel, and Microsoft Application Virtualization
- The Top 250 Players in the Cloud Computing Ecosystem
- What's the Difference Between Cloud Computing and SaaS?





















