Interactive Medica, the leader in multi-channel Life Sciences cloud CRM, today announced its inclusion in the list of "Cool Vendors" in the Cool Vendors in Life Sciences 2012 report published by Gartner, Inc.

Each year, Gartner identifies new Cool Vendors in key technology areas and issues a series of research reports highlighting vendors whose solutions are "Innovative, impactful and intriguing".

"We're very proud to be recognised as a Cool Vendor." Said CEO Richard Jenkinson. "Not only is this a great piece of recognition from the leading analyst firm in the sector, but the Cool Vendor stamp is also a completely independent third-party view. Having our CRM and Key Account Management solutions acknowledged in this way is great for us and great for our clients."

Interactive Medica is unique in its approach to the Life Science CRM market, providing live analytics and a true multi-channel approach to customers within a best-of-breed CRM solution to deliver insight, usability and value to its thousands of users and over 200 pharmaceutical clients.

"We hope that having Cool Vendor status will help us spread the word about our ability to give competitive advantage to our customers. Having Gartner highlight our true multi-channel capability and recognising our Key Account Management solution as breakthrough in the market will certainly help with that," continued Richard. "We've always said that it's not just about the salespeople nor the data. True multi-channel CRM is about competitive advantage and that comes from great interactions, great insights and great decision making. Cool Vendor confirms to our clients that we're delivering on that promise."

Gartner, Inc., Cool Vendors for Life Sciences 2012, Dale Hagemeyer, et al, April 30, 2012.

About Gartner's Cool Vendors
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Interactive Medica
Interactive Medica provides SaaS applications that enable Life Sciences companies to effectively manage their sales, marketing and medical resources and collaborate with healthcare providers to provide better outcomes both commercially and for patients.

www.interactivemedica.com