Vitrue, the global leader and innovator of social enterprise software, today announced it has expanded its current partnership with the NBC Sports Group to now serve as the social media management platform of choice for all NBC Sports’ properties. In the expanded partnership, Vitrue’s industry-leading Vitrue Social Relationship Management (SRM) platform will now manage the social media presences for NBC Olympics, NBC Sports, Sunday Night Football, NHL on NBC, and Golf Channel, among others. Previously, the Vitrue SRM managed social presences for NBC Sports events.

The Vitrue SRM platform enables brands to engage consumers on Facebook, Twitter, Google+, YouTube and emerging platforms such as Pinterest and Instagram through a singular, centralized platform interface. The cloud-based platform delivers industry-leading publishing, management, and analytics capabilities, as well as the latest social marketing technologies.

“Digital and social media are essential companions to today’s viewing experience, with the rise of social media networks giving sports fans worldwide an incredibly engaging, real-time avenue to enrich their consumption experience,” said Rick Cordella, VP & GM of Digital, NBC Sports Digital Media. “Partnering with Vitrue allows us to explore and expand our social efforts by creating new interactive experiences.”

“Sports are inherently social – truly today’s ‘water cooler’ experience – and NBC Sports continues to deliver an engaging social connection to extend that experience with their viewers,” said Reggie Bradford, CEO & Founder of Vitrue. “We are proud to expand our partnership with a brand like NBC Sports and help spread its world-class sports programming and storytelling via established and emerging social media platforms.”

Vitrue and NBC Sports Group have been partners since January 1, 2012 with a focus on the NHL on NBC Sports social property. Since that time, the NHL on NBC Sports social strategy has achieved strong results that have scaled its social footprint and reach, followers/fan bases, and increased overall consumer engagement, including the following metrics:

• Scaled NHL on NBC Facebook fan base and social interactions by more than 40%.
• Increased average daily organic reach on Facebook by almost 100%
• Increased average engaged users on Facebook by 107%
• NHL on NBC Twitter followers increased by more than 45%
• Created NHL on NBC Instagram channel and grew followers by more than 200%

About Vitrue

Vitrue offers the industry’s most scalable and secure cloud-based social marketing solution, enabling brands to harness the full marketing potential of social on Facebook, Twitter, Google+, YouTube and emerging platforms. The award-winning Vitrue SRM platform collectively manages more than one billion social relationships in over 100 countries across more than 4,500 social accounts for its clients. For more information, visit www.vitrue.com, Like on Facebook and follow on Twitter. Share the love – #vitruelove.

About NBC Sports Group

When the Comcast-NBCUniversal transaction was completed in January 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, NBC Sports Network, Golf Channel, 11 Comcast SportNets (regional sports networks), and their respective digital properties. Together, the assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, PGA TOUR, PGA of America, USGA, Churchill Downs, MLS, Tour de France, French Open, IndyCar, and many more.