Sprout Social, a leader in social media management and user engagement has introduced its two-way help desk integration with industry-leading customer service software provider Zendesk. The new integration allows social media support teams to not only create, but also track and manage support issues through to resolution without leaving their social media dashboard.

Businesses continue to leverage the power of social media to resolve various problems. Previous efforts at social-to-help desk integrations have primarily been a one-way affair. Once support tickets were created, it was left to the customer service team to bring them to resolution. The new Sprout Social integration with Zendesk allows both social and customer service teams to work with full visibility toward faster resolution and a frictionless experience for the customer.

“By empowering social teams to see issues through to resolution in a single platform, we’re putting the emphasis on the customer experience, regardless of communication channel,” said Justyn Howard, CEO of Sprout Social. “Zendesk embodies our belief in customer-focused solutions and solving business problems with exceptional technology and teams.”

“Social media is a powerful vehicle for customers and the companies that serve them to engage,” said Zack Urlocker, Zendesk’s COO. “With the Zendesk and Sprout Social integration, organizations now have a collaborative way that customer service and social media teams can work together to ensure customer satisfaction.”

About Zendesk

Zendesk is the leading provider of proven, cloud-based help desk software. For growing organizations, Zendesk is the fastest way to enable great customer service. More than 15,000 Zendesk customers, including Adobe, Sony, OpenTable and Groupon, trust Zendesk with their most valuable assets: their customers, partners, and employees. Founded in 2007, Zendesk is funded by Charles River Ventures, Benchmark Capital and Matrix Partners. Learn more at www.zendesk.com.

About Sprout Social

Sprout Social is a comprehensive social media management platform used by thousands of leading companies across the globe to manage their social media channels brilliantly. Sprout Social combines social media monitoring, engagement, sales, support and marketing tools for an effective and cohesive social media strategy within any organization. Sprout enables customers to efficiently manage social channels to delight and grow their audience, reduce costs and increase customer satisfaction. The platform has been identified as a product leader by Info-Tech Research Group, and the company’s investors include Lightbank and New Enterprise Associates (NEA). For more information, visit http://www.sproutsocial.com.