WOBURN, MA -- (Marketwire) -- 05/09/12 -- TraceLink Inc., helping businesses securely supply every global market opportunity on-time and in-full, today announced that the TraceLink Business Cloud has been selected as a finalist in the Best Business Operations Simplifier category for the MITX Innovation Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Innovation Awards celebrate the innovations powering the future of marketing and revolutionizing the way we work and play.

"The 2012 finalists represent some of the best innovators in the region, these forward-thinking companies are developing unique, new solutions to problems that are game-changing," said MITX President Debi Kleiman. "We were so impressed by this group during a very competitive year, it was amazing to see the range and depth of new things being created here, and we're very proud to honor their great achievements."

"It's an honor for the TraceLink Business Cloud to be recognized by MITX as an innovative software solution making supply planning, outsourced production and product distribution more visible, efficient and predictable," said Shabbir Dahod, President and CEO of TraceLink. "As companies expand to global markets, increase levels of outsourced production and meet emerging global compliance regulations, supply network complexity explodes and gaining timely access to supply chain information is virtually impossible. The TraceLink Business Cloud solves this difficult problem by enabling a company to quickly connect to every business partner on their network, gaining access to real-time external supply data."

The TraceLink Business Cloud is a cloud-based application platform that creates a global, collaborative business network connecting business transactions, partner networks and professional relationships across company and functional boundaries. Built on the Amazon AWS cloud computing platform, the TraceLink Business Cloud provides capabilities for:

• Integrated and Collaborative Supply Network
• External Quality Management and Oversight
• Agile S&OP Collaboration
• Inventory and Demand Forecast Visibility
• Safe and Secure Global Distribution
• Direct to Patient Communications

The TraceLink Business Cloud combines an "integrate-once, interoperate-with-everyone" transaction translation platform, point-and-click team collaboration workspaces, cross-linked business processes and an integrated planning and analytics dashboard. The resulting visibility and multi-enterprise collaboration gained across external supply, manufacturing and distribution relationships helps businesses optimize supply planning, reduce inventory, improve demand fulfillment, increase operating efficiency and decrease compliance risk.

Companies currently connected via the TraceLink Business Cloud include two of the top-5 pharmaceutical/ biopharmaceutical companies, three of the top-5 contract manufacturing and packaging organizations (CMO/CPOs), wholesale distributors, pharmacies and other participants across the global Life Sciences supply network.

TraceLink will be recognized with the other finalists in the category of Best Business Operations Simplifier at the ceremony traditionally attended by over 350 of the region's top interactive marketing and technology professionals. Winners will be announced at the ceremony in the Westin Copley Place on Tuesday, June 12th at 6pm. Tickets can be purchased at www.mitxawards.org/innovation.

The 2012 MITX Awards couldn't happen without the help of these amazing sponsors. Event Sponsors: Atom Group, Cassidy Turley FHO, DLA Piper. Creative Partner: Metropolis Creative.

About TraceLink
TraceLink helps companies securely supply every global market opportunity on-time and in-full through the TraceLink Business Cloud. The TraceLink Business Cloud is a cloud-based application platform that connects business transactions, partner networks and professional relationships across companies and functions. The result is improved visibility, predictability and performance across global supply, manufacturing and distribution operations. The TraceLink Business Cloud combines an "integrate-once, interoperate-with-everyone" transaction translation platform, user-managed business collaboration workspaces and cross-linked business process modules on a globally elastic cloud infrastructure to help companies realize their strategic goals in improving global supply network performance.

TraceLink is funded by FirstMark Capital, a venture capital firm managing more than $2 billion in capital commitments. For more information on TraceLink and our solutions, visit www.tracelink.com.

About MITX
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is located in Cambridge, MA. For more information, visit http://www.mitx.org/.