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Cloud Expo 2012 New York: Round-Up from the Blogosphere

A brief selection of what's being written about last month's 10th Cloud Expo held in the Javits Center, New York City

A brief selection of what's being written about last month's 10th Cloud Expo held in the Javits Center, New York City:

Cloud Expo 2012 New York Double the Size of Last Year

"This year's Cloud Expo New York appeared to be double the size of last year. Not only w,ere there more solution providers on the expo floor, there appeared to me quite a few additional sessions to attend. I felt even the session quality was better than last year, with more knowledge spread across various tracks, and it was obvious the expertise was, well, more expert than before. There also appeared to be more attendees, and in greater diversity than the previous year.

Of course, all of this improvement is most likely due to the simple fact the market for cloud computing is maturing rapidly. In fact, if there was one easy way to witness the growth of cloud computing, it would be simply through viewing the sheer growth of this conference over one year."

TRACY RUTHKOWSKI, University of Michigan - in her "Exploring the Cloud" blog

This Conference Provided a Great Overview

"This conference provided a great overview of a fascinating and expanding ecosystem. There is plenty to think about on the long flight home."

BRETT WILSON - Managing Consultant & Co-Founder at Sixtree
, in the Sixtree company blog

The Fur Was Flying at Cloud Expo

"The fur was flying at [last] week's Cloud Expo ... In a keynote address at Cloud Expo on Wednesday, Sameer Dholakia, group VP and general manager of Citrix cloud platforms group, acknowledged the rumblings from the OpenStack camp and explained why Citrix decided to decamp from OpenStack and push forward with CloudStack."

JEFFREY SCHWARTZ - Editor-at-Large,,
in an article entitled "Rackspace to Citrix on CloudStack: What Were You Thinking?"

Delegates Flocked to Javits Center to Check Out the Hottest Topics and Trends

"Crowds of Cloud Expo New York attendees took the opportunity to 'Test Drive' the HP Cloud earlier this month. Despite rain the first few days and the traffic jams created by President Obama’s visit to the city, Cloud Expo delegates flocked to Javits Center to check out the hottest topics and trends in cloud computing during the various technical sessions, keynotes and exhibits."

DARLENE LYNCH - HP Community Manager, in a round-up article for HP's "Scaling the Cloud" blog

Big-Data Cloud Analytics Arrive at Cloud Expo

"The combination of resource pooling, universal accessibility and cost savings make the cloud an attractive hub for big data, several cloud providers said at the recent Cloud Expo 2012 trade show in New York."

JESSICA SCARPATI, in an article entitled "Service Providers Anticipate SMB Demand for Big-Data Cloud Analytics"

It Was an Interesting Show - There Are So Many New Vendors with New Solutions

"Cloud Expo New York 2012 has come and gone. It was an interesting show. There are so many new vendors with new solutions, and each vendor takes aim at a perceived obstacle to the cloud.

Three themes stood out. First, enterprises are building private clouds (or at least they want to!). Second, hybrid cloud management is the future. Third, most enterprises will have a mix of public and private cloud services. These three items all come together in the third major theme: OpenStack, which just might be the future of enterprise cloud management and deployment."

HANK MARQUIS - Practice Director, Cloud Solutions at Global Knowledge Training - in a blog posting titled "A Look Back on Cloud Expo 2012 and OpenStack"

A Lot of the Attendance Was From Financial Institutions, Banks, and Government Contractors

"I spent most of last week at Cloud Expo New York, attending, presenting but mostly exhibiting with our partner Panzura. ... since it was in NY, a lot of the attendance were financial institutions, banks, and government contractors who came up from Maryland, Virginia or DC. ... Last week was the first time that I felt I did less educating and more pitching."

MARC VILLEMADE - Director of Business Development at Scality,
on Scality's blog in a post titled "Does Enterprise Finally Understand Object Storage?"

NYC is Such a Great Place Filled with Diversity and Unique Individuals

"I had the pleasure of spending [last] week presenting cloud-hosted virtual desktops with our partner Dell and Dell Wyse at the Cloud Expo event in NYC. NYC is such a great place filled with diversity and unique individuals, to say the least. The event show floor on the other hand was not so unique. It seems that everyone is playing in the IaaS space and differentiating is very difficult. ... The good news is that the cloud is finally garnering the recognition of companies of all sizes as a valid option for IT services. Those that have already adopted IaaS, or other cloud services, are quick to see the value of moving virtual desktops to this same delivery model.


DAVID GRANT, VP of Marketing at Desktone, in a blog titled "Cloudy Expo - Navigating the Sea of Cloud"

At Cloud Expo, We Received Much Positive Feedback on our Enterprise API Management Offering

"APIs are becoming the primary way that businesses interact with their customers, reach new markets, and provide the global app development community with the tools to deliver innovative new business capabilities to customers. ... At Cloud Expo, we received much positive feedback on Atmosphere, our enterprise API management offering. Atmosphere provides a secure, robust platform that companies can use to share their APIs with the growing app developer community, their partners, and customers."

LISA BLANK - Consultant at SOA Software, in the SOA Software company blog

Cloud Expo Deserves Tremendous Props for Their Rest Area

"Cloud Expo deserves tremendous props for their rest area. Situated in the center of the expo floor, the space allowed slouching, working, napping and everything in-between.

The array of cloud bean bags were perfect for casual relaxation. Professionals and exhibitors could cool their heels in between sessions, while patrons and visitors munched on tasty ballpark treats from the food stations. Hot dogs, Pretzels and cloud bean bags? Yes, yes and yes!"

KENNY LI - Co-founder & VP of Operations at Cloud Spectator - in a blog entry, "The Top 5 Most Fun Booths at Cloud Expo"

Other Responses in Brief

"There were a number of good takeaways for CxOs, application developers, system administrators and security gurus."

L. MARK STONE, CIO of Reliable Networks
- in his "NYC Cloud Computing Expo Roundup"


"It was great to hear a number of companies and people diving into PaaS technology and learning about what this technology can do."

ADRON HALL, Technology Writer / Author - in an article at

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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