|By Maureen O'Gara||
|September 17, 2012 07:30 AM EDT||
AMD finds itself in the increasing novel situation - sorta like Microsoft with its promised Surface tablets - of possibly competing against its OEMs with a system - and not just a box with Intel chips in it - which is novel enough, imagine AMD selling Intel chips - but a complete plug-and-play system with scads of external storage that it's building itself.
It's the first time AMD has gone into the storage business and it owes this little adventure in vertical integration to its $334 million acquisition of micro server maker SeaMicro earlier this year.
SeaMicro builds dense, energy-efficient micro servers that are aimed at the 500 top clouds and Big Data houses. AMD bought SeaMicro out from under Intel in February as a way to backstroke out of its evaporating PC pool.
Ironically it was Intel that predicted that micro servers would claim 10% of the server market by 2015.
Back when it was bought SeaMicro's widgetry only used Intel chips, first Atoms then in the spring Xeons. The next iteration of SeaMicro's machines, due to appear in November, will be the first time SeaMicro uses an AMD processor. It will also have a follow-on to the Intel boxes it currently sells.
More importantly, with this new SM15000 generation SeaMicro will be able realize the vision it's been working on for 15 months.
It's taken its Freedom Supercompute Fabric and extended it outside its server chassis to massive disk arrays worth five petabytes of external storage with some newfangled second-generation Freedom Fabric Storage technology.
It drags data closer to the compute in the possible 64 servers in the tight 17.5 inch-high SM15000 system.
Once these disks are interconnected with the fabric, they are seen and shared by all servers in the system.
Since this approach replaces expensive and complex NAS and SAN solutions with low-cost direct-attached storage, it ain't gonna be an exercise in friending NetApp or EMC. And if the customer wants, the disks can be SSDs.
Former SeaMicro CEO Andrew Feldman, now head of AMD's Data Center Server Solutions Group, says, "We are at the beginning of a new wave of computing that requires data centers to become pools of computing and storage resources with the flexibility to expand in both dimensions. The SM15000 system removes the constraints of traditional servers and allows data centers to expand compute, networking and storage independently."
"Historically," he reflects, "server architecture has focused on the processor, while storage and networking were afterthoughts. But increasingly cloud and Big Data customers are looking for a solution in which storage, networking and compute are in balance and are shared.
"In a legacy server, storage is a captive resource for an individual processor, limiting the ability of disks to be shared across multiple processors, causing massive data replication and necessitating the purchase of expensive storage area networking or network-attached storage equipment. AMD's SeaMicro SM15000 server enables companies, for the first time, to share massive amounts of storage across hundreds of efficient computing nodes in an exceptionally dense form factor. We believe that this will transform the data center compute and storage landscape."
The SM15000 and its extended fabric can be had immediately with Intel's E3-1260L Sandy Bridge Xeon and in November there will be compute cards fitted with a new Opteron based on the so-called Piledriver core, as well as the newly announced Intel Xeon E3-1265Lv2 Ivy Bridge processor.
The eight-core Opteron will come with clock rates of 2.0/2.3/2.8GHz supporting up to 64GB of DRAM per processor - 512 cores and more than 4TB of DRAM per system.
The Ivy Bridge is a 2.5/3.1GHz quad-core processor that supports 32 gigs of DRAM. A SeaMicro SM15000 server configured with 64 of the Xeons will have 256 cores and 2TB of DRAM or 1,024 cores in a standard rack.
The Opteron will support more external storage. Since a SM15000 server is 10 rack units tall, a one-rack four-system cluster provides 2,024 cores, 16TB of DRAM, and is capable of supporting 20PB of storage.
You can also figure on up to 64 SATA solid state or hard disk drives within the system; Freedom Fabric Storage with a capacity of up to 1,408 solid state or hard disk drives; and up to 16 10-gigabit Ethernet links or up to 64 one-gigabit Ethernet uplinks.
The SM15000 server has 16 fabric extender slots, each of which can connect to three different Freedom Fabric Storage arrays with different capacities:
- FS 5084-L is an ultra-dense capacity-optimized storage system. It supports up to 84 SAS/SATA 3.5-inch or 2.5-inch drives in five rack units for up to 336TB of capacity per array and over 5PB per SM15000 system;
- FS 2012-L is a capacity-optimized storage system. It supports up to 12 3.5-inch or 2.5-inch drives in two rack units for up to 48TB of capacity per array or up to 768TB of capacity per SM15000 system;
- FS 2024-S is a performance-optimized storage system. It supports up to 24 2.5-inch drives in two rack units for up to 24TB of capacity per array or up to 384TB of capacity per SM15000.
The platforms are supposed to consume a quarter of the power, take up a sixth of the space and deliver 16 times the bandwidth of the servers typical of the giant farms that now dot the landscape. They also eliminate top-of-the-rack switching, load balancing, console servers and costly error-prone cabling.
The micro servers run off-the-shelf operating systems including Windows, Linux and Red Hat and support VMware and Citrix XenServer hypervisors. SeaMicro figures they're ideal for Big Data applications like Apache Hadoop and Cassandra for public and private cloud deployments.
Feldman said the SM15000, regardless of chip, starts at $139,000. Fully burdened they'd probably go for about a half-million dollars.
Intel and ARM are racing to catch up and Feldman expects them to have something credible by the second half of next year. If they do SeaMicro will put out versions of its widgetry that use them. Its fabric was developed to be processor-agnostic and is supposed to be the only fabric technology designed to work with CPUs that have both large and small cores, as well as x86 and non-x86 processors.
Until then SeaMicro can sell its servers direct - 500 accounts aren't many for 20 salesmen to handle - or they can go through OEMs if outfits like IBM, Dell and HP are interested. They're still in the talking stage.
SeaMicro's customers reportedly include France Telecom, Skype, Rogers Wireless, Mozilla, eHarmony, NTT Docomo and China Netcom.
SeaMicro's ASICs are made by Taiwan Semiconductor Manufacturing but the boxes are made in the USA.
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
Nov. 20, 2014 08:15 PM EST Reads: 866
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Nov. 20, 2014 08:00 PM EST Reads: 765
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 20, 2014 07:30 PM EST Reads: 1,041
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Nov. 20, 2014 06:00 PM EST Reads: 876
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Nov. 20, 2014 04:45 PM EST Reads: 571
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
Nov. 20, 2014 01:00 PM EST Reads: 1,280
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Nov. 20, 2014 12:30 PM EST Reads: 1,588
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Nov. 18, 2014 09:00 PM EST Reads: 1,904
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Nov. 18, 2014 08:15 PM EST Reads: 1,396
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Nov. 18, 2014 08:15 PM EST Reads: 1,327
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Nov. 18, 2014 01:30 PM EST Reads: 1,920
Smart devices that use wireless technology to exchange information with each other and with their human owners: this is the Internet of Things (IoT). This incredible level of connectivity is already transforming how we exercise, treat diseases, park our cars and access business documents. Research firm IDC projects that the IoT world of connected devices will grow to 200 billion objects by 2020. As more businesses, entrepreneurs and government entities embrace the IoT, more data will be generated daily than the already mind-boggling 2.5 quintillion bytes of data per day. However, even curren...
Nov. 15, 2014 02:00 PM EST Reads: 1,594
The Industrial Revolution in the 18th to 19th centuries was a period during which predominantly rural societies in Europe and America became industrial and urban. Advances in steam technology, transportation, mass production and the telegraph collectively transformed industry and society. Today, the Internet of Things (IoT) has the potential to once again transform industry and society just as the Industrial Revolution did. Analyst firm IDC forecasts that the IoT market will grow to $8.9 trillion by 2020 with anywhere between 30 to 50 billion connected autonomous things, making the potential g...
Nov. 15, 2014 12:00 PM EST Reads: 1,649
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.
Nov. 13, 2014 05:00 AM EST Reads: 3,487
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
Nov. 10, 2014 12:30 PM EST Reads: 2,591
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Nov. 10, 2014 12:00 PM EST Reads: 5,895
Located in booth #314, the Bsquare team will present DataV demos and discuss how DataV will help customers put their data to work to improve business outcomes. DataV is unlocking new initiatives across a wide landscape of customers in industries such as industrial manufacturing, transportation, retail and mobile. The solution is designed to complement a new project start or help to enrich an existing machine investment.
Nov. 6, 2014 03:15 PM EST Reads: 2,323
The Physical Web incorporates beacons that can be put in any small retail store, for example, so that every store now has "an app" for its customers. In this Birds-of-a-Feather session at Internet of @ThingsExpo, Scott Jenson, Product Designer at Google, will discuss the Physical Web and how it is an open standard so any device can broadcast a URL wirelessly, so any phone/tablet/watch nearby can see, and rank those devices. When the user taps on one, they just go to that web page. It's really that simple. It's about thinking small, enabling micro-information (what is in my prescription bottle...
Nov. 3, 2014 05:00 PM EST Reads: 2,503
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
Nov. 3, 2014 03:00 PM EST Reads: 3,495
Whether you're a startup or a 100 year old enterprise, the Internet of Things offers a variety of new capabilities for your business. IoT style solutions can help you get closer your customers, launch new product lines and take over an industry. Some companies are dipping their toes in, but many have already taken the plunge, all while dramatic new capabilities continue to emerge. In his session at Internet of @ThingsExpo, Reid Carlberg, Senior Director, Developer Evangelism at salesforce.com, to discuss real-world use cases, patterns and opportunities you can harness today.
Nov. 3, 2014 02:30 PM EST Reads: 2,781