Click here to close now.


Containers Expo Blog Authors: Mav Turner, Dana Gardner, Liz McMillan, Elizabeth White, Pat Romanski

Related Topics: Containers Expo Blog

Containers Expo Blog: Article

Simplivity Gets $25 Million from its Dream Team

It’s over the moon because Kleiner Perkins casts a special aura over all its investments

SimpliVity, the hyper-convergence start-up that came out of stealth mode a month ago right before VMWorld with a simple-to-manage software- defined Data Center-in-a-Box, has gotten a $25 million B round led by chi- chi Kleiner Perkins.

Its A round investors Accel Partners and Charles River Ventures kicked in too.

SimpliVity calls the VCs its “investor dream team.” It’s over the moon because Kleiner, backer of Amazon, Google and other moneymakers, is the top VC in the valley and casts a special aura over its investments created by the levers it knows how to pull.

The start-up’s gonna use the money – it’s been operating on an initial $18 million – “to fuel its global go-to-market activities as it prepares for a rapid growth year in 2013.”

CEO Doron Kempel claims that the heady customer demand that followed it launch proves “the market is starved for a solution like OmniCube” and that the start-up has to “prepare for imminent hyper-growth.” He’s reportedly working on the processes SimpliVity will need to meet that growth next year.

Marketing VP Tom Grave says the experience is unlike any he’s had.

The company expected at best to make contact with 10% of the 21,000 (mostly) end users at this year’s VMWorld. Instead its booth was visited by 5,000 people. It gave hundreds of demos and had thousands of “quality discussions.” Solid leads are flooding in from the “contact me” page on SimpliVity web site, he said, and the company has to put off the curious and ready-to-deal until late November when it’ll emerge from beta and be ready to go into production.

Grave says would-be customers are perfectly willing to wait for any kinks to be ironed out of the system.

The OmniCube is supposed to leapfrog the other convergence players. It’s supposed to be the first product to achieve the promise of a multi-functional, truly converged, IT infrastructure platform, enabling customers to radically simplify their IT environment and dramatically reduce costs.

It’s an Intel-based 2U rack-mounted IT infrastructure building block that delivers the functionality of more than 10 products for the virtual machine environment – all at a two-three times cheaper price than it would cost to buy and operate the commodity parts in the OmniCube separately.

The trick is in its OmniStack software and the fact that it’s build on the company’s fine-grain deduplication and compression that speeds the data around nodes, data centers, geographies and the public cloud.

The management and mobility of data in these very small data sets enables the assimilation of OmniCube’s core functionality – data mobility, resource sharing, intelligent caching, scalability and high availability – into a single platform. As a result, OmniCube claims to supplant the functionality of numerous traditional independent products.

Two or more OmniCube systems, which sell for $55,000 apiece, are deployed together to form an OmniCube Global Federation, a massively scalable pool of shared resources managed globally from a single interface by a lone VMware admin. It’s supposed to resolve the complexity issue that haunts the data center, particularly in the middle market.

The Taneja Group has been following the hyper-convergence set and says its research found that “despite similar messages from vendors, not all HyperConvergence offerings are created equal. We are starting to look at two metrics: Scope of Functionality on one axis and Degree of Efficiency along the other. On that basis SimpliVity’s OmniCube stands tall, in our view.”

Scope of Functionality is self-explanatory. Degree of Efficiency measures of the amount of compute resources (processors, memory, flash, SSD and HDD) required to deliver the functionality for a given workload. Offerings that merely bundle disparate products together without improving resource utilization score low on this metric.

SimpliVity found that comparison clever and has adopted it.

It gets its inspiration from the white box mentality of Google and Amazon, which “have opened our eyes to the fact that IT Infrastructure TCO can be lower if we use commodity hardware to power potent, multi-functional software architecture.”

It says the big vendors that are putting out nominally convergent stuff like vBlock, Matrix, vStart, Puresystems and Flexpod can’t share resources the way OmniCube can and so they’re overkill. The legacy vendors need a new architecture but are unlikely to ever do that because of cannibalization. Nutanix, another start-up, has raised $71 million to prove its point. SimpliVity expects to bury it.

OmniCube, meanwhile, provides compute, storage and networking in a package with virtualization, WAN optimization, unified global management, seamless cloud integration, primary storage deduplication, backup deduplication, caching and global scale out.

The widgetry will go through the channel to target mid-size companies. SimpliVity has lined up a reseller in central Europe. It’s reportedly getting calls from big resellers in Japan.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at) or paperboy(at), and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.