Welcome!

Containers Expo Blog Authors: Sematext Blog, Pat Romanski, Yeshim Deniz, Liz McMillan, Elizabeth White

Blog Feed Post

Salesforce 2.0 – Social Selling in the Linkedin Era

Enterprise 2.0 is the original term describing the ‘Social Enterprise’, the use of social media by enterprise organizations.

As the name suggests it’s ideal for the large enterprise, helping them better manage the chaos of information they generate, but it’s certainly not limited to them. Indeed the fundamental value of the Cloud is that it makes powerful enterprise-level software more accessible to smaller companies.

For example higher end solutions include Microsoft Sharepoint, customized with add-in software like SocialText, to enable private Twitter-like messaging within the organization to improve collaborative communications.

Smaller businesses have options like Igloo, offering the same features on a SaaS basis for prices starting as little as $99/month.

Collaboration 2.0

The principle business value of these technologies can be highlighted in this McKinsey article, Harnessing Your Staff’s Informal Networks, which for Sales purposes can be translated into:

  • Social Intranet -  Staff work faster and share information more efficiently through social media channels, using ‘Follow’ techniques to better stay current and connected with key news and data. This includes Sales who can stay up to date with important product information.
  • Deal Rooms - Sales teams can use Project Spaces to better project manage each of their opportunities, using Social Document Management to more efficiently manage bid response processes and produce deal-winning proposals faster.
  • Partner Portals and Customer Communities- Organizations can better support and enable their reseller channels, and better engage their customers, through the extranet features that make some aspect of the toolset available externally.

Social Selling

Salesforce 2.0 doesn’t stop here. It also encompasses the fact that there is the external world of social media that is a marketplace where where new contacts and prospects can be engaged using new tools.

  • Social Selling - Communities like Linkedin can be used to reach out to new contacts, as described by Sales For Life, experts in using social media for sales activities like building prospects to fill your sales pipeline, discussed in this series of articles.
  • The Social Media News Release - Similarly PR is also now socialized. As the name suggests the Social Media News Release is an example of how the traditional press release has now been augmented to utilize this new world. It standardizes additional features like link sharing back to your social communities and providing integrated download resources.
  • Best Practice Marketing – Sustaining regular relationship-building interactions via tools like Pardot, who specialize in marketing automation. This enables marketing teams to program a campaign of ‘ticklers’ to continually engaged prospects and progress them through a lifecycle of development, feeding them links to content like Social Media News Releases, as well as blogs and other expert materials.

Conclusion

The Cloud offers a portfolio of apps that can cater for the entire life cycle of finding and engaging with potential new customers online, automating the development of a relationship with them via content that is produced via internal collaboration tools.


Read the original blog entry...

More Stories By Cloud Best Practices Network

The Cloud Best Practices Network is an expert community of leading Cloud pioneers. Follow our best practice blogs at http://CloudBestPractices.net

IoT & Smart Cities Stories
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
AI and machine learning disruption for Enterprises started happening in the areas such as IT operations management (ITOPs) and Cloud management and SaaS apps. In 2019 CIOs will see disruptive solutions for Cloud & Devops, AI/ML driven IT Ops and Cloud Ops. Customers want AI-driven multi-cloud operations for monitoring, detection, prevention of disruptions. Disruptions cause revenue loss, unhappy users, impacts brand reputation etc.
After years of investments and acquisitions, CloudBlue was created with the goal of building the world's only hyperscale digital platform with an increasingly infinite ecosystem and proven go-to-market services. The result? An unmatched platform that helps customers streamline cloud operations, save time and money, and revolutionize their businesses overnight. Today, the platform operates in more than 45 countries and powers more than 200 of the world's largest cloud marketplaces, managing mo...
In an age of borderless networks, security for the cloud and security for the corporate network can no longer be separated. Security teams are now presented with the challenge of monitoring and controlling access to these cloud environments, at the same time that developers quickly spin up new cloud instances and executives push forwards new initiatives. The vulnerabilities created by migration to the cloud, such as misconfigurations and compromised credentials, require that security teams t...