|By Scott Kinka||
|November 2, 2012 09:53 AM EDT||
According to Microsoft, the number of small businesses entering the cloud business will triple in the next few years. So if you’ve already become a part of that statistic, you’ve made a wise choice. Unless, of course, you’ve picked the wrong provider to be your partner.
Picking the right partner is easier said than done. And when it comes to the cloud, it’s hard to tell one provider from the next. So if you can’t even tell them apart, how are you supposed to pick one that will help you grow during the next phase of your evolution?
Only you know what will be the right fit for your customers. But here are the five things you must understand about your vendors to make the right choice:
Type of cloud. There are significant differences between public, private, hybrid, and virtual private offerings. They all meet very specific business needs, but consumer interest and service-provider commoditization have caused businesses to misuse each offering. For example, Amazon (largely credited with the invention of the public cloud) targets the Web application development, testing and research communities. Although the terms and conditions specifically state what data should be placed in that cloud, it hasn’t stopped customers and their partners from moving mission-critical and other sensitive data there. It also hasn’t prevented service providers from building their own offerings on top of Amazon’s public infrastructure. It’s important to make sure that the abilities of the cloud you’ve chosen will be able to fulfill your customer’s business objectives. While the public cloud might be an inexpensive option, it doesn’t meet most standard business requirements for privacy and security. If you don’t know what kind of cloud you’re proposing to your customer, find out.
The “also” cloud. The Microsoft survey mentioned above also found an important fact that surprised the industry: Businesses that are looking to move more services to the cloud want to do so with the same vendor. Unfortunately, most pure-play cloud providers focus on doing one thing and doing it well (email, HPBX, desktop, etc). But now, based on customer demand, many of these providers (as well as traditional carriers) have decided to quickly cobble together additional cloud products or start reselling other clouds to look like all-in-one commercial offerings. Channel partners must ask the tough questions to understand if their provider is actually delivering that cloud or someone else’s “also” cloud.
Cloud infrastructure. IP lowers the barrier of entry for service providers as much as it does for customers. This means that it doesn’t take a lot of expense to start up a few servers and get in the game. The issue is that it takes a ton of money to do it right, and it’s the channel partner’s job to make sure its customers understand what they are getting into. Platform and software manufacturers, open-source or supported, dedicated or high-availability, speed and type of storage, geographic diversity, security and third-party auditing, and compliance on systems and process — these factors and more have to be considered, understood and dealt with by a channel partner. That’s not a trivial task that an organization can get involved with quickly and take lightly. Remember, just because a billion-dollar carrier is offering a cloud service doesn’t mean it has invested billions of dollars in its new cloud offering.
Oversimplifying and over promising. I often have potential customers tell me that our competition promised to help the customer move everything to the cloud and support its end-users, both for no additional fee. This is simply misleading. Despite what many cloud service providers tell you, moving to the cloud requires the customer’s IT staff, who know the business, to take part in the migration. There is no magic wand that makes everything appear in the cloud. These promises seem attractive to the channel partner because they can offer an on-ramp to the cloud without effort and expense. But when the service provider says “no,” your customer will be blaming you for your poor recommendation.
Misunderstanding continuity. It’s true that the cloud provides disaster recovery that customers generally can’t afford by themselves. A well-designed offering is built on the right equipment, in a proper enterprise-class data center, with high availability built in. However, moving something to the cloud does not mean that it’s served from all over the world automatically. Generally, cloud providers don’t move your customer’s critical apps and content, free of charge, to the West Coast if the East Coast experiences an outage, and vice versa. The customer will still have to buy resources elsewhere to make this happen. And while many cloud providers offer services to support this level of continuity, failures in the cloud are not unheard of. The bottom line: Setting the wrong expectations in the beginning will lead to a real problem when disaster strikes.
Channel partners have an unprecedented opportunity in front of them, because more and more customers are understanding the cloud and choosing to move more services to it. But they also have a tendency to want to lean on a single vendor to do so. Before you select an all-in-one cloud vendor, be sure to understand where your provider stands on these five critical questions.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Jan. 17, 2017 08:00 PM EST Reads: 405
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Jan. 17, 2017 08:00 PM EST Reads: 11,581
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jan. 17, 2017 06:45 PM EST Reads: 6,190
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
Jan. 17, 2017 05:15 PM EST Reads: 3,555
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Jan. 17, 2017 04:45 PM EST Reads: 3,040
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Jan. 17, 2017 04:45 PM EST Reads: 607
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walked through how Octob...
Jan. 17, 2017 04:30 PM EST Reads: 2,897
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Jan. 17, 2017 04:15 PM EST Reads: 1,972
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
Jan. 17, 2017 02:30 PM EST Reads: 1,736
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Jan. 17, 2017 02:15 PM EST Reads: 3,630
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Jan. 17, 2017 02:00 PM EST Reads: 5,365
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
Jan. 17, 2017 01:45 PM EST Reads: 256
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 17, 2017 12:45 PM EST Reads: 4,467
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jan. 17, 2017 12:45 PM EST Reads: 5,541
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Jan. 17, 2017 12:45 PM EST Reads: 5,056
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Jan. 17, 2017 11:45 AM EST Reads: 4,189
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
Jan. 17, 2017 11:45 AM EST Reads: 5,711
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Jan. 17, 2017 11:45 AM EST Reads: 1,907
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Jan. 17, 2017 10:30 AM EST Reads: 1,649
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Jan. 17, 2017 10:30 AM EST Reads: 2,744