Welcome!

Containers Expo Blog Authors: Liz McMillan, Roger Strukhoff, Derek Weeks, Elizabeth White, Miska Kaipiainen

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Cloud Security

@CloudExpo: Blog Feed Post

The Hottest Panels of this Fall!

It’s probably a good idea to state I wrote this blog while employed by Amplidata

It’s probably a good idea to state I wrote this blog while employed by Amplidata, but during my own time. This article reflects my own opinion, not necessarily that of Amplidata or its partners.

As I am writing this,  I am crossing the Atlantic for the seventh time in about two months. I’m on my way to CloudExpo West in Santa Clara, one of the few technology trade shows that are still growing. At the event I will be sitting on the last Object Storage for Big Data panel of the season. Robin Harris – aka StorageMojo – and I have been working hard this fall educating the industry on the benefits, challenges and opportunities of Object Storage. We’ve been trying to explain how the current generation of Object Storage platforms is so much different from the first attempt at it (EMC’s Centera), how it enables companies cope with the massive amounts of unstructured data that we are all generating and how companies can even monetize archived data by re-activating their archives.

Unlike StorageMojo and some other people who I have been working with lately, I don’t have decades of experience in the storage industry. However, being located in Belgium, I’ve had the privilege of working with people who used to be  part of the Filepool team (and spent years at EMC after the acquisition). Those were the earliest object storage days, I had no idea of what was coming. Later, at Sun, I learned a lot about Object Storage when we were working on the Sun Cloud project. The architecture (ZFS) was different of what we are seeing on the market today, but the concept was – as was often the case at Sun – promising. This article is not another take at describing Object Storage and the benefits it brings, it’s more an overview of what we have learned at the past four Object Storage for Big Data panels. The setup for each of the panels was mostly the same: Robin Harris would challenge between 4 and 6 Object Storage specialists (technology vendors or users) and try to have the audience participate with. We did expect the topics of the panels to be different as we were hosted by trade shows with different audiences, but we never expected the discussions to vary as much as they did.

The common thread for each panel was the challenge companies have to store different types of Big Data and more particularly Big Unstructured Data. The latter represents up to 90% of the digital data that we will be generating over the next decades and will put traditional storage technologies under heavy stress as they are hitting their scalability limits. Unstructured data is currently mostly stored in file system based storage infrastructures. File systems will not only be unable to scale as required – try setting up a file structure for 5 petabytes of data – but they will also become obsolete as applications can provide a lot more features to keep your unstructured data organized (structured?), to analyze that information and potentially monetize what is today stored in (dead) tape archives. Rich applications that talk directly to a large and (infinitely) scalable storage pool make a lot more sense than maintenance-intensive files systems. Also, properly designed Object Storage (with erasure coding technology instead of RAID to protect the data) requires a lot less overhead, consumes a lot less power, can easily be implemented over multiple sites and does not require migration to new systems when a system cannot be further scaled. So what else did we discuss at the panels?

The first panel after summer was at Intel’s IDF in San Francisco. Panel members came from Intel and Quanta, who with Amplidata built an Object Storage reference architecture. We also had Michelle Munson of Aspera, who presented a couple of perfect use cases of Object Storage in the media and entertainment industry. Aspera developed a very smart way to transfer large amounts of data over the WAN in a much more efficient way than how it is currently done. Aspera’s bandwidth optimization software practically enables this new generation of Object Storage by taking away the latency issue, e.g. to stream high res movies over a long distance. Once we had explained the drivers for Object Storage, the opportunities and best practices, most of the discussion (questions from the audience) was about why RAID is not the right technology to architect an Object Storage platform with. We discussed the benefits of erasure coding in much detail and spent a lot of time on the differences with RAID. In short: in Erasure Coding based systems, all disks are equal (all parity) and there is no need to rebuild a disk when broken: when codes are lost due to bit errors or hardware failures, new codes can be generated spread over the whole pool, not just one system. A recent and very good independent deepdive in the Amplidata erasure coding technology can be found here.

A lot less RAID and erasure coding at the Createasphere DAM Show in New York a few weeks later. The show focusses on Digital Asset Management and the attendees are more interested in the applications and content than the actual data. That did not make the discussion any less interesting. From Sarah Berndt of Johnson Space Center we learned a *lot* about the importance of metadata, an issue that would be discussed at SNW Europe as well (see further). Interesting newcomer on the panel was Dalet, a DAM vendor who integrate with many Object Storage platforms and see a clear benefit of having their platform interface with a scale-out storage pool directly (REST) rather than through an additional file system. Dalet is the perfect valet in my car analogy that is becoming more and more popular: a file system is like a public parking lot where you have to go find your car yourself (this once took me a few hours in Paris’ CDG airport). Object storage is much more like valet parking, where you get a ticket when you leave your car and use that ticket to get it back later. The application, Dalet, is the valet.

At SNWUSA in Santa Clara in October we had David Chapa of Quantum on board for the firs time. David is an authority to explain the use cases where tape is the better alternative and when it is better to use Object Storage, or Wide Area Storage (WAS) as Quantum calls it. WAS is Quantum’s attempt to take away the confusion caused by the name Object Storage, a term first used by EMC almost a decade ago. I think it’s a good idea of Quantum to try to introduce a new term, I’m not sure WAS is the best choice though. Maybe something new will come up next month at Greg Duplessie’s Object Storage summit, although I doubt it. Once we kind of agreed that this generation of Object Storage, or whatever it will be called later, has very little or nothing to do with EMC’s product line that was most famous for locking-in customers, the conversation took a very sudden change. In an attempt to spice up the discussion, Ranajit Nevatia of Panzura claimed Object Storage provides very bad performance. This was very much true for the first generation of Object Storage platforms we just discussed and might be true of the platforms they currently promote (including Atmos, EMC’s second attempt at Object Storage), but not at all for the technologies that are most successful on the market today. Scality have been promoting their high IOPS (smaller files, IO intensive workloads). Amplidata  focus more on large file storage, which is IMO the more obviouse use case for Object Storage, but I may be biassed. In a recent independent test, Amplidata demonstrated throughout numbers that can only be called “extremely high-performant”. Howard Marks confirmed Amplidata provides 1 GB/s of throughput with a single controller. But it gets better: Amplidatas scale throughput linearly by adding more controllers. So a system with 6 controllers provides 6 GB/s of throughput.

Last week’s panel at SNW Europe, which is traditionally well attended by press and analysts, was again very interactive. Robin Harris set the stage explaining how this generation of Object Storage is different from earlier products. This led to a lengthy discussion about API’s, a call for one standard API (I say let’s just all standardize on Amazon) and complaints about lock-ins by … yes, EMC. Vendors be warned, that trick is getting old and is not getting any respect. The audience included some of the better analysts and bloggers, including the451′s Simon Robinson and Storagebod. The latter, known for being a critic of the Object Storage paradigm (with great arguments), helped us bring the discussion to the next level by bringing up interesting topics such as the importance of metadata for the applications: who/what will enter metadata? The application? People? The panel acknowledged that, while applications already generate quite some metadata, companies will have to make business decisions on how much metadata they need. Adding more metadata comes at a cost as it will require manual work. The day after the panel, it was interesting to see Chris Mellor be critical of Object Storage in his review of the show (how dare the Object Storage vendors doubt the many benefits of tape?). Chris, join us on the panel next time!

Read the original blog entry...

More Stories By Tom Leyden

Tom Leyden is VP Product Marketing at Scality. Scality was founded in 2009 by a team of entrepreneurs and technologists. The idea wasn’t storage, per se. When the Scality team talked to the initial base of potential customers, the customers wanted a system that could “route” data to and from individual users in the most scalable, efficient way possible. And so began a non-traditional approach to building a storage system that no one had imagined before. No one thought an object store could have enough performance for all the files and attachments of millions of users. No one thought a system could remain up and running through software upgrades, hardware failures, capacity expansions, and even multiple hardware generations coexisting. And no one believed you could do all this and scale to petabytes of content and billions of objects in pure software.

@ThingsExpo Stories
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...