Welcome!

Containers Expo Blog Authors: Elizabeth White, Pat Romanski, Donald Meyer, Reinhard Brandstädter, Liz McMillan

News Feed Item

MobileIron Introduces the First Complete Mobile App Persona for the Enterprise

Delivers Mobile App Wrapping, App SDK, and App Tunneling To Secure Data-at-Rest and Data-in-Motion

MOUNTAIN VIEW, Calif., Nov. 6, 2012 /PRNewswire/ -- Companies are moving their core business operations to mobile apps. App developers are at the center of this transformation and must deliver great apps quickly while ensuring that business data remains secure. Many of the apps they build, however, will run on employee-owned devices, and, as a result, clear separation between business and personal data is essential. To address this challenge, MobileIron today introduced the first complete mobile app persona for the enterprise. MobileIron customers can now secure data-at-rest and data-in-motion for business apps while preserving the native experience their users demand.

(Logo:  http://photos.prnewswire.com/prnh/20120920/MM78751LOGO )

Watch the video on YouTube: https://info.mobileiron.com/mobileironapplications.html

An enterprise app persona includes all the apps and data used for business on a mobile device. It is associated with a specific user, based on that user's identity, and managed through policy. A complete approach to enterprise app persona delivers the ability to:

  • Secure both app data-at-rest and data-in-motion
  • Support major app operating systems, including iOS and Android
  • Secure both internal and third-party apps
  • Provide containerization through both an app wrapper and a software development kit (SDK)

MobileIron is launching two new products for establishing and securing an enterprise app persona. The first product is MobileIron AppConnect, which containerizes apps to protect app data-at-rest without touching personal data. This populates the enterprise app persona. The second product is MobileIron AppTunnel, which provides tunneling and access control to protect app data-in-motion without requiring VPN. This allows apps in the enterprise app persona to securely connect to data stores behind the firewall.

"Mobile apps are exploding across our customer base. App developers must move fast and innovate but still secure business app data and app traffic," said Bob Tinker, CEO, MobileIron. "Until now, these app developers had to trade off user experience against security. They no longer have to make that compromise. MobileIron AppConnect and AppTunnel make security painless for the developer, simple for Mobile IT, and invisible to the user. The enterprise app persona is the latest in a string of MobileIron app innovations, dating to the first enterprise app storefront in 2009, that have helped our customers make mobile apps a central part of their business operations."

MobileIron AppConnect

AppConnect transforms an iOS or Android app into a secure container with clear data separation and protection from unauthorized access. Because each user will have multiple business apps, each app container is also connected to other app containers to allow the secure sharing of data, like documents, and of policies, like app single sign-on. All app containers are connected to MobileIron for central policy management. Any app can leverage AppConnect through an easy-to-use app wrapper or a simple SDK. App wrapping minimizes developer time and secures apps post-development. The SDK can be used at any time during the development process.

MobileIron AppTunnel

AppTunnel provides granular, app-by-app session security to connect each app container to the corporate network through a secure tunnel. Mobile apps can now use AppTunnel to access back-end enterprise data without opening a full VPN connection or altering perimeter network security settings. AppTunnel uses the proven MobileIron Sentry intelligent gateway, which is already installed at thousands of enterprises.

New Capabilities

With MobileIron AppConnect and AppTunnel, organizations can now implement:

  • Authentication: Confirm user identity through domain username and password or certificates
  • Single sign-on: Enforce time-based app-level sign-on across secured app containers
  • Authorization: Allow or block app usage or data storage based on device or user risk
  • Configuration: Silently configure personalized settings such as user name, server name, and custom attributes without requiring user intervention
  • Encryption: Ensure that all app data stored on the device is encrypted
  • DLP controls: Set data loss prevention (DLP) policies, e.g., copy/paste, print, and open-in permissions, so unauthorized apps cannot access secure data
  • Dynamic policy: Update app policies dynamically
  • Reporting: Provide app usage statistics
  • Selective wipe: Remotely wipe app data without touching personal data

Protecting employee privacy

The value of the enterprise app persona to the employee is that it protects privacy. Privacy is a top concern in mobile deployments because most employees use their mobile devices for both personal and business purposes, regardless of who owns the device. They want to do their work while mobile, but they don't want to put their personal data at risk. Employee adoption of mobile initiatives depends on the credible and clear separation of business app data into an enterprise app persona that can be managed separately by the Mobile IT team. MobileIron AppConnect containers prevent all unauthorized access to business data, so IT only has to manage the container and does not need any visibility into the rest of the data on the device. This preserves user privacy, drives user adoption, and protects the organization.

About MobileIron

Recognized by leading market research advisory firm IDC as the fastest growing mobile enterprise management vendor in the world, MobileIron has been chosen by more than 3,000 organizations that are transforming their businesses through enterprise mobility. Available as an on-premise or a cloud solution, MobileIron was purpose-built to secure and manage mobile apps, documents, and devices for global companies. MobileIron was the first to deliver key innovations such as multi-OS mobile device management (MDM), mobile application management (MAM), BYOD privacy controls, and mobile DLP. MobileIron has been chosen by 7 of the 10 top global pharmaceutical companies, 4 of the 5 top global automotive manufacturers, 3 of the top 5 global retailers, and half of the 10 top global law firms. For more information, please visit www.mobileiron.com

Safe Harbor Statement

This information is intended to outline MobileIron's general product direction and should not be relied on when making a purchasing decision.

 

 

 

SOURCE MobileIron

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
Korean Broadcasting System (KBS) will feature the upcoming 18th Cloud Expo | @ThingsExpo in a New York news documentary about the "New IT for the Future." The documentary will cover how big companies are transmitting or adopting the new IT for the future and will be filmed on the expo floor between June 7-June 9, 2016, at the Javits Center in New York City, New York. KBS has long been a leader in the development of the broadcasting culture of Korea. As the key public service broadcaster of Korea...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...