Click here to close now.


Containers Expo Blog Authors: Pat Romanski, Liz McMillan, Dana Gardner, Elizabeth White, Tim Hinds

News Feed Item

Atmel Launches Industry's First Integrated App Store And Collaboration Workspace

-Additions to Studio 6 Further Simply Embedded MCU Design

MUNICH, Nov. 13, 2012 /PRNewswire/ -- Electronica 2012 -- Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today further simplified the software design process for embedded MCU designers with the introduction of Atmel Gallery, an app store for development tools and embedded software that evolves Atmel Studio 6 into a comprehensive integrated development platform (IDP). Atmel is the first company to bring the convenience of an app store to the embedded MCU community.


While MCU designers are under increasing pressure to develop highly differentiated, innovative and complex products in far less time than ever before, engineering resources and project times are not being increased. Growingly, software is used to differentiate end-customer products, from smartphones to industrial controls. Yet, traditional software development environments have not evolved in any meaningful way to accommodate the new realities of the designers' world. To shorten the design cycles for their differentiated products, designers today need a comprehensive IDP that provides easy access to all the necessary tools and embedded software they require, such as compilers, advanced debugging and analysis tools, real-time-operating systems and communication stacks.

Atmel Gallery is built directly into the Atmel Studio 6 development environment and is also available via the web at to provide easy access to free and commercial extensions for Atmel Studio including development tools such as compilers, peripheral configuration, code editing and code analysis. To support the development of Atmel MCUs, solutions are available now through the Atmel Gallery from third-party partners including HP Info Tech, Keil (a division of ARM Holdings), Percepio, Red Lizard and Symnum Systems to help shorten their design time.

For instance, FreeRTOS, a popular real-time embedded operating system (OS), is now integrated into the Atmel Software Framework and available through Atmel Gallery to give designers easy access to use real-time OS capabilities in their MCU designs. Atmel will continue to include additional partner solutions into Atmel Gallery, including RTOS solutions such as Micrium's popular µC/OS real-time kernels and µC/Probe data visualization tool and rapid prototyping tools such as Proteus VSM from Labcenter Electronics for hardware/software co-simulation, with many more to come.

Atmel also launched Atmel Spaces, a cloud-based collaboration workspace for hosting software and hardware projects targeting Atmel MCUs. Atmel Spaces makes it easy for the MCU design community to collaborate, resulting in a rapidly growing community of developed tools and embedded software for Atmel MCUs. Available at, Atmel Spaces provides all the tools to make collaborative development easy, including access control, version control system, bug and feature trackers, mailing lists and wikis. Projects hosted on Atmel Spaces are accessible directly from Studio 6.

"Embedded designers require a new type of development platform, one that helps meet the exploding software requirements in their MCU designs. Easy access to all their tool and software needs is key for enabling them to meet their challenging project timelines," said Joerg Bertholdt, director of marketing, MCU tools and software, Atmel Corporation. "Atmel Gallery and Atmel Spaces evolve Studio 6 in ways that do just that. Now, designers can take advantage of the same easy-to-use environment to satisfy all their tools and software needs with the opportunity to collaborate with other engineers."

Available free of charge, Atmel Studio 6 can be downloaded at Atmel Gallery and Atmel Spaces are directly accessible through Atmel Studio 6 or at and Atmel Studio supports development for Atmel AVR® and SAM ARM®-based Cortex™-M-based Flash MCUs.

To learn more about Atmel Gallery, a live webinar is available on Wednesday, November 28, @ 10:00 am PT. Sign up for the webinar now.

More Information
Atmel Studio 6:
Atmel Blog: 
Atmel YouTube Channel:

About Atmel
Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

© 2012 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, AVR® and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. ARM® and Cortex™ are registered trademarks or trademarks of ARM Limited. Other terms and product names may be trademarks of others.

Press Contact:

Agnes Toan, PR Manager

Tel: (+1) 408-487-2963, Email: [email protected]   

Partner Quotes

"Our collaboration brings together the Atmel software framework and the popular FreeRTOS kernel in a professional and pre-packaged integration. This saves Atmel customers weeks of time otherwise spent on integrating an RTOS and writing efficient, fully multi-threaded aware peripheral drivers."
-           Richard Barry, founder of the FreeRTOS project

HP Info Tech
"HP Info Tech's CodeVision for AVR provides a commercial compiler and automatic program generator for Atmel AVR microcontrollers. Integrated with Studio 6, AVR designers now have a choice of compilers and a graphical interface for peripheral configuration without ever leaving the Atmel Studio 6 development platform. We are excited to participate in the Atmel Gallery as a new way to deliver the best tools to developers, hassle free."
-           Pavel Haiduc, manager, HP Info Tech

Karoly Lukacs
"AStyle Extension enables programmers to format their source code to keep it clean, readable and organized. The Atmel Gallery provides an entirely new way to help a broad base of designers benefit from innovative developments."
-           Karoly Lukacs, developer

"When designing with ARM-based microcontrollers, Keil's development tools are best-in-class. The integration between Atmel Studio 6 and Keil MDK-ARM, along with the easy accessibility in Atmel Gallery, provides developers of ARM Cortex-M based applications the flexibility and choice of tools for optimizing their designs."
-           Reinhard Keil, director of MCU tools, ARM

"Virtual System Modeling with Proteus reduces product design cycles by shortening product development time and lowering development cost. The integration of Proteus with Atmel Studio, and the easy accessibility through Atmel Gallery will bring development of MCU applications to a new, unprecedented level."
–          John Jameson, chairman and chief software architect, Labcenter Electronics

"Micrium's µC/OS-III Kernel helps save time for embedded MCU designers. Having µC/OS-III integrated in Atmel Studio, and easily available in the Atmel Gallery, provides developers with a commercial RTOS solution that allows them to build reliable devices – quickly." 
-           Jean Labrosse, founder, CEO and president, Micrium

" FreeRTOS+Trace, Percepio's innovative Tracealyzer tool for the popular FreeRTOS operating system, is now available in Atmel Gallery. This collaboration with Atmel helps bring a fully integrated runtime diagnostics solution to embedded developers to help change the way embedded applications are developed."
-           Johan Kraft,  CEO and founder, Percepio

Red Lizard
"With Red Lizard's Goanna Studio static code analysis tools, embedded developers can easily extend Atmel Studio to check their MCU applications against crashes and security vulnerabilities. Atmel Gallery is a first of its kind to easily provide all the tools a developer needs. We are excited to be included in this app store to help bring additional value to the embedded industry."
 - Dr. Ralf Huck, CEO, Red Lizard Software

"Developers can now access Symnum's ViEmu vi/vim emulator directly in Atmel Gallery without ever leaving the Studio 6 integrated development platform. Being included in Atmel's new online app store provides embedded developers with powerful vi/vim editing, which is available with the simple click of a download button."
-           Jon Beltran de Heredia, founder, Symnum 

SOURCE Atmel Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.