Welcome!

Virtualization Authors: Victoria Livschitz, Lori MacVittie, Jim Kaskade, Adrian Bridgwater, Elizabeth White

News Feed Item

FlixMaster and Sony Creative Software Partner to Offer Sony Creative Software Users Access to FlixMaster's Game-Changing Interactive Video Platform

Easiest and Most Powerful Platform to Create E-Commerce, Entertainment and E-Learning Projects Available for a Limited Time, Sony Creative Software-Only Promotional Offer

BOULDER, CO -- (Marketwire) -- 11/14/12 -- FlixMaster (www.flixmaster.com), the first user-driven online video platform that radically changes the video experience for producers and viewers alike, and Sony Creative Software (www.sonycreativesoftware.com), a leading global provider of professional editing and authoring applications, announced today that the two companies have partnered to offer Sony Creative Software users exclusive access to FlixMaster's cloud-based interactive video creation and editing platform for only $19.95/month. For a limited time, Sony Creative Software users can experience the enterprise level power of FlixMaster's interactive editing platform at a fraction of the cost.

Sony will offer this special Sony Creative Software group-only subscription rate to its millions of users via its monthly user newsletter, scheduled to be emailed November 15, giving Sony Creative Software users special access to FlixMaster's enterprise-level, interactive editing platform, which offers the best cloud-based interactive building tools for scalable e-commerce, entertainment, corporate, and e-learning projects. The special rate includes unlimited project building, unlimited views (sharing with others) and 10GB of storage, allowing anyone in the Sony Creative Software group to try for themselves FlixMaster's unique visual branching video creation tools that make video non-linear, participatory and social. In addition, Sony will promote FlixMaster in a Webinar on Thursday, November 15, at 9:00 a.m. PT.

"If you believe, as we do, that online video is going to be interactive in the coming years, then FlixMaster is the platform that is going to get you in the game, ahead of the curve," said Dave Chaimson, vice president of Global Marketing for Sony Creative Software. "The partnership between Sony Creative Software and FlixMaster presents our users with the most state-of-the-art means to exercise their creativity in ways never before possible. It will spark project creation that will amaze, and meet a broad diversity of consumer needs."

FlixMaster is the only interactive editing platform that combines the following features to offer an end-to-end video creation experience:

"FlixMaster frees video producers from the constraints of a linear storyline, and we think Sony Creative Software users will be astonished by what they can do with the platform," said Erika Trautman, CEO and co-founder of FlixMaster. "We're honored that Sony Creative Software recognized the ingenuity that FlixMaster put into its platform to drive the next generation of online video, and excited that, for the first time, it's being made available to the a very broad creative market via this exclusive partnership."

The FlixMaster platform was adopted earlier this year by NBCUniversal/USA Network for a first-ever interactive online video prequel created for the network's hit TV series "Covert Affairs." In October, One Kings Lane, an online home design flash sale site, began using interactive video created with FlixMaster to help consumers learn more about its products in an experiential way and to appeal to a new user base.

FlixMaster's next-generation capabilities enable producers to create non-linear video with multiple navigation paths, and its player API extends the reach of the video outside of the player to interact with the actual website -- creating a new paradigm where the video player can be the main navigation point for an entire website. Its drag-and-drop interface allows content creators to link videos to other videos, add links to outside URLs, and leverage its powerful player API to easily create professional-grade, highly interactive projects that drive engagement and e-commerce ROI. FlixMaster videos can quadruple viewing engagement and increase clickthrough rates by up to 800%, and unlike other solutions that require producers to relinquish creative control by sending their videos to "experts" who complete them according to predefined specifications, FlixMaster allows producers to retain complete control from start to finish. FlixMaster handles all of the transcoding and optimization and can either host the published videos or integrate with the company's CDN of choice. These dynamic, interactive projects can then be embedded on any website or easily shared through social networks. FlixMaster is built in HTML5 to integrate seamlessly with iPads and other tablets.

About FlixMaster

FlixMaster (www.flixmaster.com) is a pioneering interactive video platform that offers a radically new video creation and viewing experience. With FlixMaster, anyone -- from individuals to businesses -- can create and share next-generation videos that inspire, engage and interact with viewers. Unlike complex and costly video creation tools, FlixMaster provides a simple drag-and-drop interface that allows the producer to easily create videos that are non-linear, participatory and social. FlixMaster-made videos get significantly higher clickthroughs, engagement and ROI than their standard online counterparts. Finally, video is freed to act as an interactive educational tool, a powerful e-commerce engine, or as the ultimate entertainment vehicle where viewers can create their own adventures and choose their own story outcomes. Headquartered in Boulder, CO, FlixMaster was co-founded by an Emmy Award-nominated producer and a video game designer, and is a TechStars 2011 company.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Press Contact:
Krista Van Lewen
0: 303-963-5530
M: 415-608-0263
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.